Lund International Sets Company Record on First Day of SEMA

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For Immediate Release

Contact: Jarrod Holland
Rocket Red
910.431.3322
jarrod@gorocketred.com

Lund International Sets Company Record on First Day of SEMA

New Products, Brand Realignment, Impressive Exhibit Boost Traffic, Awareness

Las Vegas, NV (Oct. 31, 2012)—Lund International, a leader and innovator in the automotive aftermarket accessories industry, is please to report it experienced a one day traffic and sales lead record on the first day of SEMA 2012. Lund International is exhibiting a bevy of new products in grand style with a 3,300 sq. ft. two-story booth (#34171) that includes three vehicles, two private conference rooms, live theater presentations, and a modern design reminiscent of an Apple store.

“Day one of SEMA was absolutely amazing,” said Lund International President Mitch Fogle. “We saw interest skyrocket in just eight hours and can honestly say it could be our best day in the history of the company.”

In addition to touting its new product offerings, SEMA 2012 represents the first industry event showcasing Lund International’s newly streamlined corporate and brand structure. The company recently announced the realignment of its house of brands from five brands to three distinct brand names: AVS, LUND and BELMOR. The brand realignment is one of the strategies for establishing Lund International as the easiest company with which to do business, supported by comprehensive product lines and great customer service. In keeping with this initiative, the brands’ logos, taglines, website, marketing, packaging and collateral support have also been updated.

“We put a great deal of effort into restructuring the company and developing new, innovative products,” stated Joe Thompson, Vice President of Marketing, Lund International. “Our exhibit reflects the streamlined direction of the company and our buyers have taken notice. In just one day, we have already met with some of the top names in the OEM, distributor and retail categories and have had great success with them.”

About Lund International:
Since the early 1930s, Lund International has been a leader and innovator in the automotive aftermarket accessories industry. The company’s brands, AVS, LUND and BELMOR, proudly made in the USA, continue setting industry standards for functionality, high-performance, protective and stylish aftermarket automotive accessories. From ventvisorsTM/side window deflectors, hood protection, running boards and nerf bars to tonneaus and premium floor coverings, our brands provide your customers outstanding value along with industry leading warranties. For more information, please visit www.LundInternational.com

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