Lund International Super Sizes SEMA’s South Hall

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For Immediate Release Contact: Jarrod Holland
Rocket Red
910.431.3322
jarrod@gorocketred.com

Lund International Super Sizes SEMA’s South Hall

3,300 Sq. Ft. of Innovative New Products Highlight Company’s Exhibit

Las Vegas, NV (Oct. 30, 2012)—Lund International, a leader and innovator in the automotive aftermarket accessories industry, is going big at SEMA 2012. Lund International is exhibiting a bevy of new products in grand style with a 3,300 sq. ft. two-story booth (#34171) that includes three vehicles, two private conference rooms, live theater presentations, and a modern design reminiscent of an Apple store.

In addition to touting its new product offerings, SEMA 2012 represents the first industry event showcasing Lund International’s newly streamlined corporate and brand structure. The company recently announced the realignment of its house of brands from five brands to three distinct brand names: AVS, LUND and BELMOR. The brand realignment is one of the strategies for establishing Lund International as the easiest company with which to do business, supported by comprehensive product lines and great customer service. In keeping with this initiative, the brands’ logos, taglines, website, marketing, packaging and collateral support have also been updated.

“We are thrilled to be back at SEMA and to demonstrate the efficiency of our newly executed realignment of brands,” stated Joe Thompson, Vice President of Marketing, Lund International. “Our team did an extraordinary job with our booth, which beautifully showcases our new products.”

The company’s new brand alignment, marketing taglines and product offerings are as follows:

AVS, Ahead of the Curve
Auto Ventshade (AVS) is the innovator of the original ventvisor and the category. Today, AVS is the market’s leading automotive accessories brand offering the most functional and stylish accessories for trucks, SUVs, CUVs and passenger cars. The product line includes the following categories: ventvisors/side window deflectors, hood protection, light covers, chrome accessories and scoops.

LUND, Premium Style. Lasting Performance
The LUND brand name reflects the company’s premium automotive accessories, offering high performance and stylish accessories for trucks, SUVs, CUVs, vans and passenger cars. As a part of the realignment, Nifty and Deflecta-Shield brands have been rolled under the LUND brand and will continue as stapled in the product line. Products include: hood protection, running boards/nerf bars, tonneau covers, floor liners, storage boxes, cargo management, bed accessories and grille coverings.

BELMOR, Because You Drive Heavy Duty
BELMOR is the leading heavy truck accessory brand offering protective and stylish accessories. BELMOR products are sold at over 3,000 heavy-duty truck dealerships and retail locations throughout North America.

Since the 1930s AVS, LUND and BELMOR have proudly been made in the USA and have set industry standards for functionality, high-performance, protective and stylish aftermarket automotive accessories. Industry professionals will get a sneak peek of Lund International’s new brand alignment and products at the 2012 SEMA show.

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About Lund International:
Since the early 1930s, Lund International has been a leader and innovator in the automotive aftermarket accessories industry. The company’s brands, AVS, LUND and BELMOR, proudly made in the USA, continue setting industry standards for functionality, high-performance, protective and stylish aftermarket automotive accessories. From ventvisorsTM/side window deflectors, hood protection, running boards and nerf bars to tonneaus and premium floor coverings, our brands provide your customers outstanding value along with industry leading warranties. For more information, please visit www.LundInternational.com