Old World Industries Partners with eXperticity to Build Experts Who Drive Results

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SALT LAKE CITY (October 26, 2012) – Old World Industries, established more than 30 years ago, is a trusted company with a diverse portfolio of recognized commercial and consumer brands that move vehicles around the globe safely, efficiently and with performance customers deserve. In order to empower retail and commercial sales professionals and drive better results, Old World Industries has partnered with eXperticity to offer customized training modules to their customers where Old World products are sold.

“Partnering with eXperticity provides a direct link between Old World Industries and our sales partners around the country,” said Bryan Emrich, Senior Vice President of Marketing, Old World Industries, LLC. “We’ve put significant resources into building the best products on the market for our customers, and the next step is educating and empowering the sales professionals to become experts at selling our products to today’s well-informed consumers.”

Old World Industries is focused on promoting key product lines, including: PEAK Antifreeze, PEAK Motor Oil, BlueDEF diesel exhaust fluid, Final Charge antifreeze and other heavy duty functional fluids and Herculiner bedliner among others. eXperticity will develop customized trainings for each of the product lines on its 3point5.com platform, which also provides hands-on experience salespeople can use to guide buying decisions and improve the customer experience.

“It’s an exciting opportunity to work with Old World Industries to empower the retail sales professionals in the aftermarket automotive industry to become experts on their products,” said Tom Stockham, CEO, eXperticity. “As we are helping them build their expert base through our platform, we’ll deliver deep insights back to Old World Industries to see where their strongest experts are located, down to the representative and the location.”

eXperticity will be showcasing its industry-leading knowledge solution at the SEMA Show 2012, October 30 – November 2 at booth #12079.

About Old World Industries, LLC
Old World Industries, LLC, headquartered outside of Chicago in Northbrook, Ill., was founded more than 30 years ago by Tom Hurvis and Riaz Waraich. Today, Old World Industries conducts business in more than 52 countries around the globe as a symbol of growth and success. PEAK Automotive and Heavy Duty Products provides a variety of consumer products for automotive enthusiasts. For more information, please visit www.peakauto.com.

About eXperticity
eXperticity, Inc. is growing the world's largest community of influential experts to drive retail sales and create premier buying experiences through its expert platform, 3point5.com and its expert incentive platform, ProMotive.com. Together the platforms bring together thousands of the most innovative, forward-thinking brands and retailers, and hundreds of thousands of trusted product experts to drive better sales and an improved customer buying experience. The company’s on-demand and performance-based products enable brands and retailers to educate, deliver incentives and foster first-hand product experience to credible, category-specific experts as well as collect important insights and analyze their effectiveness. By fostering long-term, high-value relationships, manufacturers see better results, retailers improve performance, experts are rewarded for their knowledge and consumers have better buying experiences. eXperticity currently works with over 390 brands, 38,000 retail locations and more than 875,000 influential experts. Learn more about the company at www.eXperticity.com.