BASF to unveil restyled vehicles and automotive refinish solutions at SEMA

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BASF to unveil restyled vehicles and automotive refinish solutions at SEMA

SOUTHFIELD, MI, October 25, 2012 – BASF Automotive Refinish Solutions will unveil restyled vehicles, host autograph sessions and prize drawings, and display the latest in custom color technology at booth 21455 at the 2012 Specialty Equipment Market Association (SEMA) Show, Oct. 30 to Nov. 2 in Las Vegas.

During the show, BASF – a leading manufacturer of coatings for the collision repair, commercial fleet and automotive specialty markets – will display vehicles featuring its Glasurit® and R-M® waterborne paint systems.

BASF will unveil a restyled vehicle from Chip Foose on Oct. 30 at 2 p.m. and one from the Ringbrothers at 2:10 p.m. during a press conference at the BASF booth. In addition, the company will display the 2012 Ridler Award Winning 1955 Ford Thunderbird and a restyled 1967 Shelby Mustang GT 500.

Experts from BASF will be on hand to discuss the latest in waterborne and color technology, collision repair services and tools and the best color matching tools in the industry.

Chip Foose, nationally known television personality, automotive designer and owner of Foose Design, will be on hand during the press conference to unveil the 1948 Cadillac Eldorado “Eldorod” that he has restyled and painted with a custom blended Deep Blue from BASF’s Glasurit® 90-Line waterborne system. In addition, Foose will be at the BASF booth to sign autographs on Thursday, Nov. 1 from 10 a.m. to 11 a.m., and on Friday, Nov. 2 from 1 p.m. to 2 p.m.

During the press conference, BASF will also host the unveiling of the “Grinch,” a 1970 Chevy Camaro restyled by the Ringbrothers and painted in Custom Green from the Glasurit® 90-Line. Mike and Jim Ring from Ringbrothers will be on hand for the unveiling and will also make an appearance at the BASF booth on Wednesday, Oct. 31 at 10 a.m.

BASF is also featuring two additional must-see vehicles at its SEMA booth. The 2012 Ridler Award Winning 1955 Ford Thunderbird designed by Jonathon Peace and built by Torq’d Design Lab and Greening Auto Company will be on display. The Thunderbird, which is owned by Dwayne Peace, is painted in Glasurit® 90-Line Brilliant Red. Also being exhibited is the “Kardiac 500,” a 1967 Shelby Mustang GT 500 that was a Great 8 finalist at this year’s Detroit Autorama. Built by JF Kustoms and owned by Gordon Phillips, the Kardiac 500 is painted in a R-M® Onyx HD Custom Mocha.

BASF will also host Ryan Friedlinghaus of West Coast Customs for an autograph session with fans on Tuesday, Oct. 30 at 10 a.m., and hold daily prize drawings at its booth for attendees.

For more information, please visit: www.basfrefinish.com.

BASF at SEMA

•Tuesday, Oct. 30 – Ryan Friedlinghaus of West Coast Customs scheduled to appear in the BASF booth at 10:00 a.m.

•Tuesday, Oct. 30 – BASF hosts unveiling of the Chip Foose 1948 Cadillac Eldorado “Eldorod” at 2 p.m. and the Ringbrothers’ 1970 Chevy Camaro “Grinch” at 2:10 p.m.

•Wednesday, Oct. 31 – Mike and Jim Ring of the Ringbrothers scheduled to appear in the BASF booth at 10 a.m.

•Thursday, Nov. 1 – Chip Foose scheduled to appear in the BASF booth from 10:00 a.m. to 11:00 a.m. and on Friday, Nov. 2 from 1 p.m. to 2 p.m.

BASF - The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,000 employees in North America, and had sales of $20 billion in 2011. For more information about BASF’s North American operations, visit www.basf.us.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €73.5 billion in 2011 and had more than 111,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

Registered trademarks are property of BASF SE and BASF Corporation.