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ATTURO TIRE ANNOUNCES THE NEW TRAIL BLADE MUD TERRAIN TIRE
Atturo will display their newest addition to the SUV/LT niche segment, the Trail Blade Mud Terrain at the 2012 SEMA show in Las Vegas. The Trail Blade was designed in partnership with The Mantis Knife Company of Southern California. The Trail Blade is produced in Thailand and will meet all international quality standards and applicable certifications for Atturo’s worldwide market. The Mud Terrain will be keeping with Atturo’s niche of finding gaps in the market between major brand and low cost producers. The initial sizes in production are 33X12.5R17, 35X12.5R17, 33X12.5R17, 35X12.5R18, 33X12.5R20 and 35X12.5R20. More sizes will be added to address OE as well as plus size fitments over the first half of 2013.
The concept of the design was based on the very unique and aggressive blade designs of Mantis. According to Michael Mathis of Atturo, “I came across the Mantis BK-1 knife almost by accident and had never seen anything like it before. It was at the same time we were working on our new tread pattern for the mud terrain. The fit between a knife blade and off road tire seemed like a natural pairing.” The sidewall lugs and shoulder tread blocks were styled by Mantis founder, Jared West. Jared shared his thoughts on the merger of blade and tire. “Knives, by design are intended to split matter. When the correlation between certain “Hawkbill style” blades and mud terrain tires was first pointed out, I quickly jumped at the opportunity to help create a tire that would not only join two companies from completely different marketplaces, but would create a larger audience for both company’s products. It’s a fact; our customers are ‘car guys’ and inversely, a significant portion of the people buying mud terrain tires are carrying knives in their pockets on a daily basis. The match-up, in terms of design and marketing are a no-brainer.“
The Trail Blade M/T is built on state of the art automated machinery and cured with segmented aluminum molds, more similar to a higher performance tire than a basic LT tire. This provides excellent uniformity and strength in the core of the tire. The tire is constructed with 8 to 10 ply construction (depending on the size) with extra deep tread for enhanced traction and durability. The center tread blocks feature a beveled edge for both biting grip and noise pitch reduction. Trail Blade’s shoulder tread has a contoured center channel to aide in wet traction. Between the shoulder treads, we added arched and segmented channels to help eject stones and clear mud from the tread. The pattern extends to the sidewall with staggered shoulder blocks to provide lateral grip in loose surfaces such as dirt, sand and snow. Finally, the menacing sidewall tread lugs provide deep gouging traction.
Atturo has entered the Trail Blade M/T in the New Product Showcase at SEMA and will have the new tire on display at booth 41295 in the South Hall. Once there are sufficient stocks available, we intend to again partner with Mantis to offer an Atturo themed knife for the ultimate pairing with the tire. Nowhere else will you be able to have the same blade in your pocket and on your truck!
Visit Atturo.com/TrailBladeMT.html and MantisKnives.com for additional information.
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