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AMERICAN RACING FORMS STRATEGIC ALLIANCE WITH DEE ZEE, INC. IN MANUFACTURING NEW TRUCK BOX LINE
Des Moines, Iowa - Dee Zee Manufacturing Inc., a Des Moines, Iowa-based manufacturer and distributor of truck boxes, announced today that it has entered into a licensing agreement with Wheel Pros, Inc. for their iconic American Racing brand to develop and launch a new line of American Racing branded truck boxes. The program officially debuts at the SEMA Show, Oct. 30 – Nov. 2, 2012 at the Las Vegas Convention Center at Dee Zee Booth #31037, in the South Hall.
The American Racing truck box line will be available for purchase in early 2013 through Dee Zee at www.deezee.com as well as many warehouse distributors and retail outlets.
"It is an honor to work with such a powerhouse brand as American Racing in providing licensed American Racing truck boxes to the retail marketplace,” said Ron Shivers, President of Dee Zee. “Our quality and performance standards are designed to exceed our customers’ expectations and in working with a company such as American Racing, those standards are bolstered. We look forward to our alliance with American Racing in expanding the American Racing brand into professional-grade truck boxes."
The four new American Racing tool boxes are designed to fit 6- and 8-ft. truck beds of most domestic and foreign vehicles. A hot rod box is also part of the line up to accommodate all of those lifelong enthusiasts.
5.5-ft., 6-ft. & 8-ft. Truck Bed
What distinguishes these truck tool boxes is the attention to detail and quality workmanship. The American Racing truck boxes are available in a crossover style and chest style. The American Racing truck boxes are made from durable Brite-Tread™ aluminum diamond plate and are available in both Brite (Silver) or Gloss Black finishes.
Locking stainless steel latches on the sides of the truck box lid provide easy access to storage from either side of the cab. Self-adjusting latches secure the lid tightly every time for security and protection from the elements. Dimensions of the 8.4 cu. ft. crossover
style truck tool boxes are 69-3/4 in. L x 20 in. W x 12.2 in. H. Dimensions of the 8.0 cu. ft. chest style truck tool boxes are 46.5”L x 19”W x 16”H.
A pair of dampened gas shocks open the lid effortlessly at a controlled rate. The lid’s recessed hidden hinge runs the entire length of the box. An automotive-grade bulb seal circumvents the lid’s interior, providing an impenetrable barrier to rain, snow, sleet, dust and dirt. A full lid stiffener runs the entire length of the lid for strength and rigidity. The removable plastic tool tray is ideal for small parts and frequently used tools. The American Racing Truck Boxes have a 3 year warranty.
The American Racing truck boxes crossover style (#AR8170) in Brite or Gloss Black (#AR8170B) and chest style (#AR8546) in Brite or Gloss Black (#AR8546B) are expected to be available early 2013 at major retailers and on www.deezee.com.
Hot Rod Boxes
The American Racing hot rod boxes (#AR207) are made from durable Brite-Tread aluminum diamond plate and are available in both Brite (Silver) or Gloss Black finishes. On these compact boxes you’ll find an adjustable striker in addition to the locking stainless steel handle in the center of the box that provides easy access to the box. Dimensions of the 3 cu. ft. truck boxes are 35”L x 12”W x 12.5”H.
One dampened gas shock opens the lid automatically. The lid’s recessed hinge runs the entire length of the box. To keep out rain, snow, dust, dirt and sleet, a closed-cell foam gasket seals the lid’s interior. The lid stiffener adds additional strength and rigidity. The American Racing hot rod boxes have a 3 year warranty.
The American Racing hot rod boxes (#AR207) in Brite or (#AR207B) Gloss Black are expected to be available early 2013 in major retailers and on www.deezee.com.
Trailer Tongue Box
The American Racing trailer tongue box is designed to use valuable space in the front of the open trailer. The trailer box comes with a dampened gas shock and a lockable stainless steel paddle handle for easy access. Dimensions of the box are 7.24 cu. ft. 34”L (back) x 20.75”L (front) x 19”W x 22.75”H.
About American Racing
Founded in 1956 manufacturing magnesium and aluminum racing wheels, American Racing is one of the world’s largest aftermarket wheel manufacturers and distributors. Owned today by Wheel Pros, American Racing® markets its products in more than 22 countries on four continents. In the U.S., American Racing® products are sold through a network of more than 25,000 authorized dealers. Headquartered in Denver, Colorado, American Racing is a wheel industry leader in craftsmanship, engineering, innovation and performance offering more than 140 wheel styles. For more info on American Racing, visit www.americanracing.com
About Dee Zee
Dee Zee has been a staple brand in the truck accessory market since 1977. Dee Zee is trusted to support the biggest names in the auto industry as their Original Equipment Manufacturer (OEM) on a variety of products. If you take a closer look, you may see a Dee Zee finished product underneath a Chrysler, Ford, GM, Honda, Nissan, Subaru, or Toyota logo. Our proven manufacturing techniques have carried over to our consumer market accessories you see flooding websites, catalogs and your local retail stores.