2012 SEMA DEBUT: LINE-X® PROTECTIVE COATINGS AND WEST COAST CUSTOMS ANNOUNCE SPECIAL PROJECT VEHICLE COLLABORATION

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-- Featured Vehicle Unveil at LINE-X Press Conference on Wednesday, Oct. 31 at 3:00 p.m. --

HUNTSVILLE, Ala., (Oct. 22, 2012) - LINE-X Protective Coatings, the nation’s leading developer and provider of high performance protective coatings, is thrilled to announce their newest collaboration with West Coast Customs, world famous vehicle customizers and stars of the hit vehicle-build reality television show Inside West Coast Customs. Official details of the secret vehicle project have yet to be disclosed, but the highly anticipated vehicle unveiling will take place in the LINE-X booth at 3:00 p.m. on Wednesday, Oct. 31, 2012, at the 2012 Specialty Equipment Market Association Show. The LINE-X booth is located in the South Hall, Upper Level, #34135.

“LINE-X has been working to diversify outside of the traditional truck market for many years and our consumers will be excited to see our latest developments that will be debuted on our SEMA collaboration vehicle. Although still confidential, this project unveiling will thrill car enthusiasts and consumers alike,” said Kevin Heronimus, CEO of LINE-X Protective Coatings.

“We were very excited to build the LINE-X project vehicle for the T.V. show and unveil the inspiring design at SEMA,” said Ryan Friedlinghaus, Founder and CEO of West Coast Customs. “Over the past year, we have been working very closely with LINE-X on developing a variety of new automotive trends. West Coast Customs is excited about the opportunities LINE-X products bring to vehicle customization and viewers can catch this project on the new season of Inside West Coast Customs.”

The new LINE-X booth will feature an assortment of product application information, from traditional truck bedliners, to utility vehicles, SWAT trucks and full exterior vehicle coatings. Available throughout the company’s network of over 500 professional, franchised centers in over 46 countries, LINE-X continues to lead the marketplace with innovative products that provide unique protective coatings solutions to customers. For more information about LINE-X products, applications and dealer locations, visit LINE-X online at www.LINEX.com.

About West Coast Customs
Headquartered in Corona, Calif., West Coast Customs was founded in 1993 by Ryan Friedlinghaus. West Coast Customs is known by car enthusiasts as the premiere high-end modification shop that can transform any vehicle into a work of art. West Coast Customs is not only known for building cars but delivering dynamic television content to a wide range of viewers. West Coast Customs has been the exclusive shop featured in MTV show Pimp my Ride, TLC's Street Customs, Street Customs Berlin and now Velocity, Inside West Coast Customs. For media information, please visit www.WestCoastCustoms.com. Follow West Coast Customs on Twitter @SelfMadeRyan and on Facebook.

About LINE-X Protective Coatings
LINE-X Protective Coatings (www.LINE-X.com) is the nation's leading developer and provider of high performance protective coatings offering scientifically formulated polymers that permanently bond to a wide range of surfaces for unmatched durability. LINE-X products are utilized in automotive, commercial, light industrial, heavy industrial, agricultural, military, marine and custom applications. Headquartered in Huntsville, Alabama, with more than 500 locations in 46 countries, it is the goal of LINE-X to consistently produce the highest quality and most reliable materials available. Follow LINE-X on Twitter @LineXprotects, become a fan on Facebook of LINE-X Protective Coatings and check out what LINE-X is doing on YouTube at: http://www.youtube.com/linexprotects.

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