MyStar offers solution to frustrating voice-activated telematics systems: live human beings

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FOR IMMEDIATE RELEASE

The 2012 J.D. Powers Initial Quality Study reported that, for the first time, drivers are more frustrated by difficulties with infotainment and navigation systems on new vehicles than engines and transmissions. The main complaint is voice-activated devices not understanding commands. Reactions to the study have been mixed. But one company, MyStar Personal Assistant, says it isn’t surprised by the frustration.

“We predicted this problem,” said Ken Ferguson, President of MyStar. “When drivers need help with directions and other requests, devices that can’t recognize vocal commands is not only frustrating, it can be distracting and dangerous. Nothing compares to real human beings. That’s why MyStar has been helping dealers and OEMs provide live personal assistant service to drivers successfully for years. Our professional assistants understand exactly what drivers are saying, and help them with whatever they need 24 hours a day.”

MyStar is the only provider of branded personal assistant-based marketing and loyalty programs designed exclusively for the automotive industry. According to the company, offering its award-winning VIP personal assistant service with the purchase of every vehicle helps dealers distinguish themselves from competitors and helps close sales. Not just car sales, but also F&I and other products and services.

When a car owner contacts MyStar’s high-touch personal service, a friendly assistant greets them by name and delivers the dealer's customized opening message. After the assistant helps with virtually any request or task, owners hear the dealer’s name again with a tagline, slogan and/or promotion. By repeating the dealer’s name, MyStar builds long-term brand and customer satisfaction in a very compelling and personal way.

“Drivers can call our service inside the vehicle hands-free via Bluetooth, or access can even be programmed into onboard telematics systems like Infiniti® did with its Infiniti Connection™,” Mr. Ferguson said. “Plus, unlike OnStar™ and similar services, owners can contact our service outside the vehicle by cell phone, email or text. And when they use their cell phone in speaker mode, they expose the dealer name to even more people.”

Mr. Ferguson added that MyStar’s service is not only effective, it’s also much more affordable than people may think. The company can customize a branded program to fit the budget of any dealership or OEM. For information on MyStar Personal Assistant, call Ken Ferguson at 877-235-1411 or visit mystarauto.com.

ABOUT MYSTAR
Based in Dallas, Texas, MyStar is the only provider of branded personal assistant-based marketing and loyalty programs designed exclusively for the automotive industry.

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