Laid-Back Announces Licensing Contract with Ford Motor Company

Share

Laid-Back Announces Licensing Agreement with Ford Motor Company

Teton Valley, ID – May 30, 2012 – Lifestyle T-shirt manufacturer Laid-Back by High Range Designs, based in Victor, Idaho, announced today that it has entered into a licensing agreement with Ford Motor Company. This relationship will allow Laid-Back T-shirts and accessories to include the Ford Oval logo and its iconic car and truck images from years gone by.

The Laid-Back line is designed to accommodate a lifestyle that is just that – Laid-Back. It includes vintage-looking garment-washed tees along with hats, tin signs and accessories. Laid-Back products are designed and printed in the USA and represent classic images from the days of yesteryear, from classic Ford surf woodie wagons to the ever-popular 67 Mustang. The licensed Ford products will be available for purchase through Laid-Back directly online at www.laidbackusa.com.

Ford is the ideal relationship for Laid-Back. Laid-Back debuted their first mascot (a 1951 Ford Woodie Wagon) on the Hot Rod Power Tour in 2011. For this year’s tour they have been bringing back to life a 1949 Ford Woodie that sat in a barn for 43 years.

“Laid-Back is thrilled to bring licensed Ford products to the marketplace. We are confident that combining Laid-Back with Ford will allow us to offer our customers their next favorite T-shirt,” stated Hondo Miller, President of High Range Designs, “We look forward to working with Ford and expanding the Laid-Back brand in the automobile market”.

Laid-Back T-shirts and accessories bearing classic Ford images will be available for purchase immediately at www.laidbackusa.com.

About High Range Designs--High Range Designs has been in the screen-printing business for over 25 years at the base of the Tetons in Victor, Idaho. What began as a small local t-shirt business has grown to serve destination and resort areas across the country and around the world. Laid-Back is currently distributed throughout the US, Caribbean, Australia, New Zealand and Europe. For more information, visit www.Facebook.com/laid.back.usa.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com

Media Contact:
Hondo Miller hondo@laidbackusa.com (208)787-2277t