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Katzkin's 30th Anniversary Celebration Begins at SEMA
KATZKIN’S 30TH ANNIVERSARY CELEBRATION BEGINS AT SEMA
For 2012 All- New, Larger Katzkin Booth Includes Rotating Tower, Interactive Configurator Display and Katzkin-Designed Hyundai Veloster
MONTEBELLO, Calif., October 12, 2012 – Katzkin, the global leader in vehicle interior transformation, kicks off its 30th anniversary celebration at SEMA, October 29-November 2, 2012, with an all-new larger display featuring a rotating tower (Booth #12261), and showcasing expanded vehicle design elements in both display cars and interactivity.
According to David Giddings, vice president of marketing for Katzkin, the brand will be making an overarching design statement that continues through all display elements including the interior and exterior of Katzkin’s version of the 2013 Hyundai Veloster Turbo. “We also have revolutionary ‘spine displays’ that uniquely highlight full-scale Katzkin leather seats,” said Giddings. “These same Katzkin displays are now featured in all CarMax stores nationwide, thanks to our relationship as CarMax’s exclusive leather interior provider.”
The Katzkin SEMA display will also debut the company’s all new VIS 2.0 (Vehicle Interior Selector) on an oversized interactive screen. The Katzkin VIS is the industry’s only configurator that allows consumers to see unique design choices for their own specific vehicle.
Founded in 1983 by Mitchell Katz, Katzkin Leather, Inc., of Montebello, Calif., is the leading manufacturer of custom leather interiors. With a nationwide installer base featuring over 2,500 restyling locations, Katzkin has created more than one million exciting vehicle interiors in the past 28 years. Katzkin maintains more than 3,000 interior patterns, 135 colors and materials, and more custom options than any other interior manufacturer. For more information or to become a Katzkin restyler, visit Katzkin online at www.katzkin.com or call 800.842.0590.
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