Surf City Garage Announces Multiple New Enthusiast Grade® Detailing Products At SEMA 2012


HUNTINGTON BEACH, California – October 30, 2012 – Surf City Garage, manufacturer of the world’s only Enthusiast Grade® detailing product line, announced today at the 2012 SEMA Show that it has responded to overwhelming customer demand for a protectant, a paste and liquid carnauba wax, a spray wax and a headlight restoration kit. All of these products, as well as the entire Surf City Garage line, will be featured at the company’s Booth #25175 in the Racing & Performance section.
The Surf City Garage Enthusiast Grade® products announced today are:

- Barrier Reef® Hand-Blended Paste Wax
- Barrier Reef® Hand-Blended Liquid Carnauba Wax
- Barrier Reef® Spray Wax
- Big Block™ Protectant
- Ultra-Clear® Headlight Restoration Kit
All the Barrier Reef waxes contain hand-blended #1 Brazilian Carnauba, the world’s best wax, and each is guaranteed for consumers to be “the best wax you’ve ever used or your money back.” Each provides a strong layer of protection against environmental damage and contaminants and produces a world-class “smooth-as-glass” gloss. But there are important differences, too.
Barrier Reef Paste Wax is designed for enthusiasts who wouldn’t trade anything for the experience of leisurely waxing their car, but who had been looking for a paste wax up to the job. “There’s nothing like going over every nook and cranny of your exterior with the right paste wax to get the absolute most out of your paint,” said Surf City Garage Founder & CEO Tim Miller. “Our hand-blended formula took us years to develop, but the gloss and protection it gives you are unmatched.” This product is recommended for use in the shade. Some enthusiasts, however, prefer a liquid carnauba wax over a paste wax, and for them, Barrier Reef Hand-Blended Liquid Carnauba Wax is the product of choice.
Barrier Reef Spray Wax is the fastest way to get a long-lasting show car shine with powerful carnauba protection. Everything from the ergonomic bottle to the high concentration of #1 carnauba to the Enthusiast Grade quality is designed to produce a standout shine with maximum convenience. “This is a true wax with longevity and depth of gloss that go well beyond even the best detail spray. It lasts as long as a liquid wax, but it never leaves a chalky residue or builds up – and you can even use it in the hot sun,” said Miller.
Big Block Protectant is a world-class, Enthusiast Grade interior protectant for use on interior leather and vinyl. Big Block not only protects against fading, cracking and other damage caused by UV rays and environmental contaminants; it also lays down a smooth sheen for a factory-new look without any grease, greasy look, or mess. Big Block is 100% safe for all interior surfaces and is the best way to achieve and maintain a like-new interior.
Our Ultra-Clear® Headlight Restoration Kit features advanced chemical technology that enables it to restore faded headlight lenses to original factory clarity with far less work and no sanding whatsoever. The Kit includes our Enthusiast Grade Lens Polisher, plus a Lens Protectant to protect new, undamaged lenses and freshly restored ones from future fading. The Kit also includes a cotton polishing ball that will last and last, a microfiber towel and a roll of masking tape.

About Enthusiast Grade Detailing Products From Surf City Garage

All Surf City Garage Enthusiast Grade® products set the new standard for detailing results. From the formulas and quality of the ingredients to the ergonomics of the bottles and even the performance of the sprayers, no compromise is allowed when it comes to real-world performance, quality, longevity and protection. That’s why every single bottle has Founder & CEO Tim Miller’s unconditional guarantee: “If this product isn’t the best you’ve EVER used, give me a call and I’ll personally buy it back.”

About Surf City Garage

Surf City Garage, based in Huntington Beach, California, is the fastest growing detailing product company on the planet and the only one that maintains its own restoration shop and collection of more than 100 vintage muscle cars. To keep the cars looking great, Tim Miller, the company's founder and CEO, tried every car care product around, but he simply wasn't satisfied with the quality or performance. So he developed his own Enthusiast Grade® detailing products -- recognized around the world as the best anyone can buy. Made by enthusiasts for enthusiasts™, Surf City Garage Enthusiast Grade Detailing Products are sold at leading retailers such as Walmart, at major auto parts stores including Pep Boys, NAPA, Advance Auto Parts, and Lordco, and at other leading auto parts stores and speed shops throughout North America, South America, Europe, Asia and Australia. For more information, please visit


All Surf City Garage logos, product names and taglines, as well as Surf City Garage, Enthusiast Grade, Made By Enthusiasts, For Enthusiasts, and Your Ride's Worth It are trademarks or registered trademarks of Surf City Garage.