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RealTruck.com Set To Debut ‘The Storm Truck’ At 2012 SEMA Show
JAMESTOWN, N.D. – Online truck accessory retailer RealTruck.com is set to unveil its Storm Truck Project on the national stage at this year’s 2012 SEMA Show in Las Vegas. The Storm Truck, a pickup truck customization initiative to show that “anything is possible” when it comes to high-end vehicle modification, features a tricked out 2012 Chevy Silverado 2500 HD loaded with top of the line aftermarket accessories. It also boasts extensive custom bodywork, interior upholstery, and high-tech audio/visual components to create a one-of-a-kind demonstration of automotive excellence.
RealTruck.com CEO Scott Bintz initially envisioned the project to push the limits of what could be done to customize a stock pickup truck. The company began work on the truck in May of this year, determined to complete a year’s worth of work in approximately six months. Now that the pickup is near completion, it’s evident that the hard work required to complete the project on an accelerated timeline has paid off.
“When we started work on the Storm Truck Project, we set out to make something cool that really showed off what can be done with truck customization,” said Bintz. “Now that it’s nearly completed, the end result has completely exceeded our expectations. This project is a great showpiece not only for our company, but also for our vendors whose products are showcased on the truck.”
A feat of technological prowess, the Storm Truck will hit the show floor fully equipped with five LG television monitors, headrest monitors from Vizualogic, a video game console, and an Alpine audio system, all powered by Kinetik high-current power cells. All of the audio/visual equipment is controlled via an Apple iPad and was installed by Fargo, N.D. audio/visual retailer Site on Sound. Both Site on Sound and Stitches Upholstery teamed up to cover the interior of the truck with one-of-a-kind hand-made black and white upholstery.
The company also partnered with The Foss Shop, a family-run auto body shop in Casselton, N.D., to radically overhaul the body of the Silverado 2500. The Fosses left no detail untouched in their work. The list of custom-made parts on the truck include extended fenders with scoops, extended box sides, barn-door style tailgate doors, shaved doors and a one-of-a-kind grille. The shop also painted many parts on the truck white to give it a stunning uniform look.
Other cool accessories incorporated into the truck include Amp Research PowerStep running boards, Putco bed rails, custom Boondock Backwoods bumpers, a Gibson performance exhaust system and a Bully Dog performance chip. The carpets are kept clean with WeatherTech Extreme Duty floor liners, and a US Speedo Dayton gauge face kit helps round out the interior aesthetics.
RealTruck.com has been documenting the Storm Truck Project’s progress via multiple social media channels, frequent blog posts, and regular YouTube updates with interviews and in-depth product installation videos. It has since garnered a growing fan base, and was featured in the October 2012 issue of Restyling magazine.
The truck will be shown at the 2012 SEMA Show in Las Vegas from Oct. 30 through Nov. 2 in the Light Truck Accessory Alliance (LTAA) area, booth #34151. The Storm Truck’s builders will be available at the booth to discuss the project from 11 a.m. – 12 p.m. Tuesday through Thursday at the show.
“We’re extremely thankful for the team effort and contributions made by all the vendors and companies involved in the Storm Truck Project,” said Bintz. “We could not have done this without their hard work, generosity, and belief in our shared creative vision. They’ve helped us show that anything is possible and we’re excited to spread this message at the 2012 SEMA Show.”
Scott Bintz started RealTruck.com in 1998 in Spokane, Wash. and moved the company to Jamestown, N.D. in 2000. Since then, the company has grown to employ more than 30 people and posted a record $13 million in sales revenue nationwide in 2011. RealTruck.com offers more than 500,000 truck accessories for all of the top pickup truck and sports utility vehicle makes and models on the market today. Driven by a unique set of Guiding Principles that encourage employees to Include Fun, Take Risks, Deliver More, Improve, Be Humble and know that Transparency Rocks, the company’s free spirited corporate culture is heavily influenced by Zappos.com founder Tony Hsieh.
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