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Motul Launches the Latest Evolution of its 300V Racing Oil - Support Materials Help Drive Business to Dealers
POMONA, CALIFORNIA – Motul®, manufacturer of world class lubricants and pioneer of Ester technology, announces the latest evolution of their 300V line of automotive racing oils. Using Esters at the heart of its technology, 300V is recognized worldwide as a leading racing oil product. This new reformulation further improves engine lubrication with its advanced blend of Esters, 100% synthetic base oils and a package of innovative additives.
Today’s highly developed engines make far greater power for their displacement and this places greater demands on the engine’s oil. Knowing these demands, Motul’s R&D department developed the reformulated 300V with two important targets in mind: an increase in engine power – the main focus in competition; and increased engine reliability. The result of comprehensive development is Motul’s newest technology, Ester Core®. Used exclusively in the reformulated 300V, Ester Core provides an increase of up to seven-horsepower in comparison with that attained by rival products. Add in extremely low oil consumption and perfect engine protection even in extreme conditions, the 300V range remains the benchmark in motorsports lubricants.
The reformulated 300V line now has eight different product options. Six viscosities found previously in the line include: 0W20, 5W30, 5W40, 10W40, 15W50 and 20W60. Two new additional viscosities include: 0W15 for pure performance and 0W40 for power and optimized reliability.
Updated packaging features a redesigned 300V logo and eye-catching, easy-to-read labels which will look great in your store display. In order to guarantee product integrity, a unique three-dimensional code called Bubble Tag™ is a part of a protective foil tape placed across the cap of every 2-liter container. Bubble Tag™ provides a digital imprint to accurately trace each product from initial production to its final sale and helps to guarantee only authentic 300V racing oil is inside each 2-liter metal can. Consumers can also scan a QR code on the label using their Smartphone, or enter the number on the Motul website to confirm the integrity of this high-grade oil.
Dealers can purchase 300V in cases of 12-cans. The highly popular 15W50 can also be purchased in 20-liter plastic jerry-can or a 60-liter drum for use in the shop.
Dealer support materials include a comprehensive Dealer product booklet, a 4x6” foldout consumer brochure, a metal product display rack measuring nearly 6-feet in height (which can be used single or two-sided), and a 79X32” roll-up display with highly visual graphics.
Motul USA is helping promote the reformulated 300V with a national ad campaign from October to January targeting niche automotive publications. On www.motul.com, dealers and consumers can find the complete 300V product information as well as a direct link to the 300V product video playing on Motul’s YouTube™ channel. In addition, the Motul is constantly updating its Facebook page with relevant 300V information at www.facebook.com/motul.
In the motorsports arena, all sponsored race cars will display the new “300V” logo, to reinforce the product launch and 300V’s position as a leading race product. Motul is the Official Oil of the Pirelli World Challenge road racing series.
To learn more about the new line of reformulated 300V automotive racing oil products from Motul, and about the company’s dealer support program, contact Motul USA at Tel. (909) 625-1292, or go online at www.motul.com.
ABOUT MOTUL USA
Motul USA is a world-class company specialized in distribution of high-tech synthetic lubricants formulated for power sports and automotive applications.
Motul is a partner to many manufacturers and racing teams in order to further their technological development in motorsports. It has invested in many international competitions as an official supplier for teams in: 24 Hours of Le Mans, GT1 World Championship, MotoGP, Pike’s Peak Hill Climb, Supercross, World Rally Car (WRC), Rolex GrandAm, Conti Sports Car Challenge, Pirelli World Challenge, Dakar™ and others. For more information, log on to www.motul.com.