New Proxes 4 Plus from Toyo Tires - A Safer, Quieter, Longer Lasting UHP All-Season Tire

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CYPRESS, CALIFORNIA – Toyo Tire U.S.A. Corp. introduces their best ultra-high performance, all-season tire ever – the all-new Toyo® Proxes® 4 Plus. Available now at Toyo Tires® dealers across the United States, it delivers ultra-high performance and all-season versatility plus better snow braking and significantly longer tread life than its leading competitor, plus a quieter ride over the life of the tire.

Independent testing on a 2010 BMW 328i showed the Proxes 4 Plus to be safer in the snow, stopping six car lengths shorter than its leading competitor when new and over seven car lengths shorter when worn.

In addition to the performance attributes expected from an ultra-high performance, all-season tire, the Proxes 4 Plus lasts up to 47% longer than the competitor. That equals 14,000 more miles of tread life and more savings on tires. The Proxes 4 Plus also remains quieter throughout its lifetime thanks to an advanced tread pattern design.

“The Proxes 4 Plus represents an infusion of Toyo Tires’ latest technology and materials to provide gains in both performance and overall tire life”, said Fardad Niknam, senior director of product planning and technical services, Toyo Tire U.S.A. Corp. “We know both are important to today’s drivers and it is a balance we were able to achieve with this tire.”

Compared to the original Toyo Proxes 4, Proxes 4 Plus offers longer tread life, better wet and dry handling and improved ride comfort. These improvements were achieved without sacrificing other areas of performance.

Designed for today’s high-powered sports cars, the Proxes 4 Plus also comes with an extremely competitive treadwear warranty of up to 50,000 miles and qualifies for the Toyo Tires No Regrets™ 45-day, 500-mile trial offer. The line-up features 58 original equipment and plus-fitment sizes with more than 94% of those manufactured in Toyo Tires’ state-of-the-art factory in Georgia, U.S.A.

Coinciding with the introduction is the Toyo Tires Plus Your Performance Contest. Featured on the company’s Facebook page, fans can upload a photo of their car or truck and share why they deserve to win a set of Toyo tires and MHT wheels to plus their performance. The fan with the most votes will win the tires and wheels; second and third place winners will also receive prizes to enhance their vehicle. The contest will run June 11 to July 22; details and contest rules are at www.facebook.com/toyotires.

Learn more about the new Proxes 4 Plus, including warranty and comparison test details, at www.toyotires.com.

About Toyo Tire U.S.A. Corp.

Toyo Tires offers a complete line of premium replacement tires for nearly every make and model including high performance cars, luxury vehicles, light trucks and SUVs as well as tires for commercial trucks. For more information log onto www.toyotires.com and connect with the community at Facebook, Twitter and Google+.