MICKEY THOMPSON SPONSORS DANNY THOMPSON CHALLENGER 2.5 PROJECT

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MICKEY THOMPSON PERFORMANCE TIRES & WHEELS TO SPONSOR THE
DANNY THOMPSON CHALLENGER 2.5 LAND SPEED RECORD PROJECT
THOMPSON TO ACHIEVE NEW LAND SPEED RECORD IN MICKEY THOMPSON’S RESTORED CUSTOM-BUILT CHALLENGER IN 2012
 

STOW, OH Mickey Thompson Performance Tires & Wheels is proud to announce their support of Danny Thompson’s plans to exceed the existing internal combustion wheel-driven land speed record of 417.020 mph with a goal of more than 420 mph by the summer of 2012 on the Bonneville Salt Flats. Thompson will complete the restoration of his fathers' custom- built Challenger 2.5, building the fastest piston-powered car in the world, to achieve this
incredible goal.
 
Through this important relationship, announced at a press conference on Tuesday, Nov. 1, at 4:15 p.m. at the 2011 SEMA Show booth 43013, Mickey Thompson Performance Tires & Wheels will donate $300,000 and a variety of other services in support this historic project.   
 
“It is incredibly exciting for our company to play an integral role in assisting Danny in his efforts to continue his fathers’ legacy and achieve motorsports history,” stated Ken Warner, VP Sales & Marketing, Mickey Thompson Performance Tires & Wheels. “This will be the realization of a dream come true for both Danny Thompson and the late Mickey Thompson, and we want to do all we can to support this effort.”
 
Through this sponsorship relationship, Thompson will act as the official spokesperson on behalf of the project representing the Mickey Thompson brand name, and will make a number of appearances throughout the year, provide regular monthly updates regarding progress, and more. Mickey Thompson Performance Tires & Wheels will support Thompson financially, and will build a special project website for Danny Thompson Motorsports, develop a promotional video to market the land speed record initiative, create video content covering the progress of the restoration of the Challenger and the advancement of the project, and support the development team with a variety of other marketing and communications efforts.  

About Mickey Thompson Performance Tires & Wheels
Mickey Thompson Performance Tires & Wheels markets racing and high-performance tires and wheels for street, strip, truck, and off-road applications. The company was founded in 1963 by racing legend Mickey Thompson and is headquartered in Stow, Ohio, USA.  For more information, visit http:/www.mickeythompsontires.com/.

Contact :
MICKEY THOMPSON
PERFORMANCE TIRES & WHEELS
4600 Prosper Drive
Stow, OH 44224
Don Sneddon, Advertising Manager
800-222-9092 ext. 3750
or 330-928-9092
dsneddon@mickeythompsontires.com
http://www.mickeythompsontires.com/

 

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