StopTech Launches New Website That is Informative, Innovative and Intuitive

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Compton, Calif. – (October 2011) StopTech®, the ultra performance and racing division of Centric Parts®, today announced the launch of the company’s new website – www.stoptech.com. Long recognized as a leader in high performance brake systems and components, StopTech is now leading the competition in website functionality as well. Like the company’s championship-winning brakes, the new StopTech website is designed to help shop owners, technicians and consumers maximize their performance potential by getting them where they need to go as fast as possible.

With an exciting new design, new content and new functionality, the latest StopTech website embodies the company’s reputation for technical and design innovation. As phase two of the web redesign approaches, consumers will be able to drill down to find all of the details on any specific part number through a clever search and menu system. Full details, specifications, applications and high-definition images will help customers find the right part for their needs. That functionality will be unmatched in the industry, clearly distancing the StopTech.com website from the competition.

The new website design also more closely aligns the StopTech division with that of its parent company, Centric Parts. The CentricParts.com website has long been the go-to site for the automotive aftermarket with its award-winning web design and state-of-the-art cataloging.

With bold new graphics, a simplified interface, and an updated catalog search page, the new StopTech website is more user-friendly, more up-to-date and more informative than ever before. Information is accessible through several paths, accommodating a variety of search and browsing strategies. Detailed product descriptions and high resolution images are used throughout to help customers select the right product for the right application.

The StopTech.com Home Page features the latest company news and highlights the company’s newest products. The company’s social media, press releases and product images are available by selecting the Media Center tab. The Pictures and Documents section houses a variety of downloadable press releases and product photos that are all. Besides the exhaustive product pages, StopTech.com also features a Dealer Locator that automatically detects your location and a large selection of information to aid product selection, installation and maintenance.

StopTech has always maintained a large database of technical white papers, a thorough FAQ page and a large glossary of braking terms, and the new website design helps users access that information more quickly and conveniently than ever. Whether it’s a technician looking for installation assistance, an end user looking for wheel fitment advice, or an editor looking for technical article subject matter, the StopTech.com Tech Support page should be the first stop for brake information.

About StopTech®:

StopTech® (www.stoptech.com), the ultra performance division of Centric Parts®, is a leading innovator of world class brake components and systems for production-based racing cars and high performance vehicles on the street and track. StopTech® was the first to offer balanced brake upgrades for production cars and remains the worldwide leader with over 600 platform offerings to dramatically improve overall braking performance. StopTech’s industry leading technologies and materials, from rock solid calipers to ingeniously efficient heat handling rotors, result in shorter stopping distances, better brake modulation, and less brake fade.