LINE-X® DEBUTS ULTIMATE WEATHER PROTECTION PRODUCT XS-650 ON THE DISCOVERY CHANNEL’S CHASE VEHICLE, THE DOMINATOR, OF THE HIT SERIES STORM CHASERS

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SEMA NEWS ANNOUNCEMENT – FOR IMMEDIATE RELEASE

Contact: Cristin Liveoak
PR Manager
LINE-X Protective Coatings
(256) 713-4265
CLiveoak@linexmail.com

  LINE-X® DEBUTS ULTIMATE WEATHER PROTECTION PRODUCT XS-650 ON THE DISCOVERY CHANNEL’S CHASE VEHICLE, THE DOMINATOR,
OF THE HIT SERIES STORM CHASERS

-- Storm Chasers to Showcase Breakthrough Vehicle Technology at SEMA Booth --

HUNTSVILLE, Ala., (Oct. 24, 2011) - LINE-X Protective Coatings, the nation’s leading developer and provider of high performance protective coatings, is excited to announce that The Dominator from the Discovery Channel’s hit television series Storm Chasers will be featured in the newly-redesigned LINE-X booth during the 2011 Specialty Equipment Market Association Show (SEMA) at the Las Vegas Convention Center, Nov.1 – 4, 2011. LINE-X is featuring the hugely popular Dominator tornado chase vehicle, newly sprayed from bumper to bumper with the latest technology from LINE-X as XS-650 is the ultimate protective weather coating. With wind speeds surpassing 200 mph, LINE-X XS-650 protects The Dominator from dents and scratches and greatly minimizes impact damage from high-speed flying debris. Storm Chasers Reed Timmer and Chris Chittick of TornadoVideos.net will be available throughout the week to sign autographs, take photos and share storm chasing adventure stories. LINE-X will be located in booth #33124 in the South Hall, second floor. 

LINE-X XS-650 recently received the 2011 Innovation Award from the Center for Polyurethanes Industry, highlighting the creation of new products, technologies and initiatives in the protective coatings market.

 “We recognized the need for a coating with superior physical properties as well as ultraviolet stability in a thick film application,” said Terry Pe, Director of Product Development. “The Storm Chasers vehicle was the perfect test subject for the extreme conditions and harsh environmental and physical effects that we designed this product to withstand.”  

 "We are honored to have LINE-X XS-650 protecting The Dominator’s Storm Chasers team. Our protective coatings products can be found almost everywhere – bridges, the United States Pentagon, playground equipment, garage floors and of course, truck bedliners,” said Kevin Heronimus, CEO, LINE-X Protective Coatings. “Whether it’s extreme weather, corrosive chemicals or tough working environments, LINE-X protects you wherever you are.”

While The Dominator will be on display for fans and storm chasing enthusiasts to enjoy, the full line-up of LINE-X Protective Coatings and franchisee opportunities will also be featured throughout the new booth with enhanced visuals, pertinent product information and LINE-X executives on-site to answer any questions.

The research and data completed by the Storm Chasers team is vital in developing early warning technologies to alert communities to the impending dangers of extreme weather. The Storm Chasers team utilizes a specialty-built, highly customized Chevy Tahoe. With heavy duty side panels installed for maximum strength protection, LINE-X XS-650 is then applied by LINE-X-trained professional franchisees to provide the ultimate protection in extreme weather conditions with flying debris and high-force winds. Also on-site at SEMA will be the fully LINE-X coated Ford F-150 SVT Raptor, available on display outdoors at the front entrance to the show.

 Although widely known for its truck bedliner coatings, LINE-X has broadened its product offerings and applications and is proud to officially debut LINE-X XS-650 on The Dominator. While visiting the LINE-X booth, attendees can learn about the endless opportunities to use LINE-X Protective Coatings to protect valuable equipment, vehicles and more with many different military, industrial, commercial and personal applications.

About LINE-XProtective Coatings
LINE-X Protective Coatings (www.LINE-X.com) is the nation's leading developer and provider of high performance protective coatings offering scientifically formulated polymers that permanently bond to a wide range of surfaces for unmatched durability. LINE-Xproducts are utilized in automotive, commercial, light industrial, heavy industrial, agricultural, military, marine and custom applications. Headquartered in Huntsville, Alabama, with more than 500 locations in 43 countries, it is the goal of LINE-Xto consistently produce the highest quality and most reliable materials available. Follow LINE-X on Twitter @LineXprotects, become a fan on Facebook of LINE-X Protective Coatings and check out what LINE-X is doing on YouTube at: http://www.youtube.com/linexprotects.

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