Sonax Car Care Highlights in Las Vegas


Sonax is one of the leading manufacturers of car care products and well known by car enthusiasts in 100 countries throughout the world. Just as last year, the German enterprise presents its cutting-edge portfolio for the U.S. and Canadian markets at the SEMA Show in Las Vegas.

At the booth 12800 in the “Restyling & Car Care Accessories” section, Sonax showcases the entire product range supported by interesting practical demonstrations and product introductions such as the brand-new Sonax Brilliant Shine Detailer. A brilliant finish down to the last detail. 

With its new Brilliant Shine Detailer the German car care specialist Sonax celebrates a premiere at the SEMA Show. The paint care innovation clearly steals the show when it comes to the perfect appearance of automotive gems. 

Car valeting professionals should come and catch up on Sonax’s high-performance products for paint restoration: the SONAX ProfiLine series comprises an extensive assortment of silicone-free, high-tech products and accessories especially tuned in to the needs of car care professionals. This, for example, includes the innovative Sonax ProfiLine Nano polish – the long-awaited solution producing perfect high gloss quickly and easily. The product is also well suitable for professional scratch-proof, hologram-free polishing of paint surfaces.

Interested dealers will appreciate the presentation of the colored SONAX shelf which is tailored to boost sales.





Discover SONAX’s Premium Car Care Products at the SEMA Show!

Media representatives are cordially invited to visit SONAX at the SEMA Show. Please download the official media invitation as PDF here:

Bring this invitation along and have a photo taken of yourself in the cockpit of a Vodafone McLaren Mercedes Formula 1 racing car! Afterwards, post the photo or take it with you. 

Please find more press information on and high-resolution pictures of motorsport and products for download in the press area at


Ursula Lorenz


Tel.: +49 (0)8431 53 376

Fax: +49 (0)8431 53 369

Mobil: +49 (0)160 1 86 87 29


Contact in the U.S.:

Vision Investments, LLC 4760 Kingsway Drive Suite B, Indianapolis, IN 46205


Contact in Canada:

JRP Johnston Research & Performance, Inc.

2344 South Sheridan Way, Mississauga, Ontario, L5J 2M4


Additional information for editors:


André Preiß

+49 (0)40 59 45 71 16