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Motor Accessories Retailer Eastwood Drives Revenue on Amazon and eBay by 105% with ChannelAdvisor
Research Triangle Park, NC – October 17, 2011 – ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, today announced that leading automotive restoration tools and supplies retailer, Eastwood Company, has grown its revenue on eBay and Amazon by 105% in the past year.
Automotive is the largest category on eBay and is the fastest growing third-party category on Amazon. ChannelAdvisor’s Marketplaces solution allows Eastwood to take advantage of the opportunity on eBay and Amazon with a powerful set of features that automate the selling process from start to finish. With ChannelAdvisor’s expert technology managing the tedious process of product listing, inventory management and order fulfillment, Eastwood can continue to aggressively scale its business.
“We’ve seen the landscape for selling automotive parts online grow substantially in a relatively short window of time,” said Eastwood Consumer Marketing Manager Nick Capinski. “ChannelAdvisor’s solution gives us more control on Amazon and eBay, enabling us to grow in tandem with the influx of customers buying on these sites.”
ChannelAdvisor’s recently released Amazon 360 offering has proven to be particularly beneficial to Eastwood, providing a comprehensive view of performance on the marketplace through break-out reports that detail top selling items, pending shipment information as well as seller metrics.
“Amazon 360 allows us to see the performance of our products listed on Amazon,” said Eastwood E-Commerce Marketing Analyst John Schell. “I can immediately make a change if a certain item isn’t selling and can watch to see if its performance improves. This sort of insight definitely gives us an advantage for listing our products at a competitive price.”
ChannelAdvisor powers some of the largest, most successful automotive brands, driving more revenue for auto-parts sellers than any other third-party solution provider in the US. Working with retailers like Ford, Jegs, Volvo of Dallas and many more distinguishes ChannelAdvisor as the premier automotive e-commerce partner.
For more information on how ChannelAdvisor’s e-commerce platform helps automotive retailers, visit http://www.channeladvisor.com for detailed product information.
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ChannelAdvisor is a global e-commerce platform provider that helps retailers sell more online through channels such as marketplaces, paid search and comparison shopping, and with webstores and rich media solutions. Widely respected as a trusted advisor for more than 3,000 top e-commerce brands, ChannelAdvisor calms the chaos of online selling by enabling retailers to submit one inventory feed to the ChannelAdvisor platform where it is translated to fit the specifications of hundreds of e-commerce channels and distributed accordingly. In 2010, ChannelAdvisor managed $2.8 billion in gross merchandise value (GMV) on behalf of retailers of all sizes including Saks, Dell, Brookstone, and more than 30 percent of the Internet Retailer Top 500 online retailers. ChannelAdvisor is headquartered in Research Triangle Park, NC with offices in New York, Seattle, Australia, Ireland, Germany and the United Kingdom. For further information, visit www.channeladvisor.com.