New Cobra Electronics Bluetooth® Wireless Technology Headset With Industry Leading Talk Times & Noise Cancelation Technology



Sound quality as crisp as if user was speaking directly to the person on the other end of the phone call.


CHICAGO – November 1, 2011 – Aries Manufacturing, a licensee of Cobra Electronics Corporation, announces the release of a new addition to the high quality Cobra line of Bluetooth® wireless technology products, expanding the brand once again even farther into the wireless accessory market and as a wireless accessory leader. The product debut features the Cobra Deluxe Plus Bluetooth® Headset with T5 Sonance Noise Cancellation Technology, providing professional grade, crystal clear sound, and industry leading extended talk and standby times to the mass consumer market.


“Consumers are utilizing Bluetooth® wireless technology devices in their everyday, but now they want and need a headset that is going to work along side of them all day long. Our new handsfree headset is an industry leader in extended talk and standby times,” says Tom Novak, president of Aries Manufacturing, licensees of the Cobra wireless accessory line of products.  “With legislations being passed nationwide banning the use of cell phones while driving, it is a necessity to have a handsfree unit that provides clear sound and can last all day long, instead of just for a few hours. Cobra has stepped up to meet these regulations, presenting consumers with an outstanding alternative that produces sound at the highest quality and sounds as though you are talking in a quiet room,” adds Novak.


“Aries Manufacturing is a leader in the wireless accessory market. We are proud to bring our Bluetooth® wireless technology line to the consumer market with them,” says Jim Bazet, Chairman and Chief Executive Officer of Cobra Electronics Corporation.


The Cobra Deluxe Plus Bluetooth® Headset with T5 Sonance Noise Cancellation Technology has been tested among professional drivers that rely on the handsfree communications devices. “The new Deluxe Plus headset has already received outstanding reviews from professional drivers as being the best on the market with their superior sound quality and modern comfort, and we are thrilled to provide that same quality to our consumer market,” states Novak.


The innovative Cobra Deluxe Plus Bluetooth® Headset ($99.95) is designed for consumers who are looking for extended talk and standby times as well as a rugged heavy duty style headset. Its intelligent audio design with the addition of T5 Sonance Noise Cancellation Technology blocks outside noises by counteracting any interfering sound frequencies, allowing for clear cellular transmission that is unrivaled by other Bluetooth® wireless technology devices.


Worn over the head and on either ear, the Deluxe Plus Bluetooth® Headset features an adjustable boom arm so the microphone can be leveled at a position most comfortable for the user.  An easy access one-touch on/off button and volume controls, 20 hours of talk time and 400 hours of standby time provide a convenient and customizable alternative to other handsfree headset devices.  These highlights and the unrivaled, clear sound combine to create the very best handsfree Bluetooth® wireless accessory on the market.


The Deluxe Plus Bluetooth® Headset includes two charging methods (USB and vehicle) to ensure users easy access to power recharging possibilities no matter where they may find themselves without it.  In addition, a conservative charge time of less than 3 hours, an LED status indicator, a soft, adjustable ear clip and wide-based volume control equip mobile consumers with optimum convenience and ease.


The Cobra Deluxe Plus Bluetooth® Headset is currently available at select retailers and travel centers across the United States as well as at


About Cobra Electronics:

Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products.  Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recently recognized Cobra for the company's innovation and industry leadership.  To learn more about Cobra Electronics, please visit the Cobra site at        


About Aries Manufacturing:

Aries Manufacturing (licensee of Cobra products) has spent over twenty years producing high quality aftermarket wireless accessories and providing unparalleled service and support.  From Bluetooth® to charging solutions, Aries Manufacturing is continuously developing and strengthening partnerships ensuring our clients the highest quality and latest technology.  To learn more about Aries, please visit us at


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