Online Marketing Conference Speaker Bios

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SEMA Show Online Marketing Conference - OMC



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DATE: Monday, November 4th, 2013

TIME: 9:00AM to 5:30PM

LOCATION: Las Vegas Hotel, Ballrooms A-G (formerly the Las Vegas Hilton)

 

Speaker Bios

 

Jennifer Cario, SugarSpun Marketing

Jennifer Cario (née Laycock) is an online marketing veteran with more than fifteen years of experience in social media and online marketing. She spent six years at the helm of Search Engine Guide before joining up as Social Media Faculty Chair for MarketMotive.com and launching SugarSpun Marketing, a social media strategy and analytics firm. Cario is a popular speaker, having logged dozens of engagements at SES, SMX, Pubcon and a variety of other conferences. She's the author of Pinterest Marketing: An Hour a Day as well as several blogs and ebooks. When she's not teaching companies how to leverage social media for their business, she's raising three kids and a flock of chickens with her husband on a 22 acre hobby farm in western PA. An avid baker, she's known for making the best cinnamon rolls and chocolate chip cookies you've ever tasted.

Ray “Catfish” Comstock, BusinessOnLine

Ray "Catfish" Comstock is the Senior Search Strategist at BusinessOnLine. He has more than 15 years in the search marketing industry, specializing in organic search engine optimization and social media strategy. Ray has a number of Fortune 500 clients and he has presented multiple times at numerous industry conferences, including; Search Engine Strategies, the Online Marketing Summit, Pubcon, and the Business Marketing Association (BMA) Annual Conferences. Additionally, he is quoted extensively in trade and business publications and is considered an influential member of the SEO community. "Catfish" authors thought-leadership papers and articles for industry publications including a monthly column for the industry leading SEO site, SearchEngineWatch.com

Bryan Eisenberg, BryanEisenberg.com

Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”. Bryan is a professional marketing keynote speaker who has been the keynote speaker for corporate events and conferences such as Search Engine Strategies, Shop.org, Direct Marketing Association, DreamForce, E-consultancy, Emerce, SEM Konferansen Norway and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (e.g., Bazaarvoice, UserTesting.com, Monetate, Runa.com, TagMan, BoostCTR, OneSpot etc.). For more about Bryan, please visit his website: http://www.bryaneisenberg.com/about/bryan-eisenberg/

Jeff Hasen, Mobivity

One of the leading strategists, evangelists, teachers, and voices in mobile, Jeff Hasen has counseled businesses of all sizes, enabling them to define their mobile strategy, establish or further their mobile project roadmap, and identify additional business growth opportunities. Through his work, companies have become equipped to manage the prioritization of mobile cross-channel solutions that facilitate sales and drive customer loyalty. Named a top Chief Marketing Officer on Twitter (@jeffhasen), Jeff is the author of the new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices, from Wiley Publishing. His jeffhasen.com blog on mobile and its impact on marketers is often named one of the top in the category. Jeff has spoken across the world more than 100 times on his core belief that everything and nothing has changed with mobile – marketers still need to sell more stuff and it is simply the how that is different. As CMO, he drove mobile marketing company Hipcricket’s annual revenue 25X, and to a public market listing, designation by CTIA as a pioneer and by a leading wireless analyst as an “industry powerhouse”, and sale in 2011. Attesting to the strength of his efforts, the acquiring company now sells its products and services under the Hipcricket brand to such companies as MillerCoors, Nestle and Clear Channel. He is currently CMO of Mobivity, a leading mobile marketing company serving large brands such as the NFL, Sony Pictures, AT&T, United States Tennis Association, and Chick-fil-A, as well as thousands of SMBs. Jeff co-created the certification program for the Mobile Marketing Association. He is one of two individuals certified by the MMA to train on definitions, techniques and benefits. Having conducted workshops from Sao Paulo, Brazil, to Johannesburg, South Africa, Jeff was the sole mobile certification trainer at the 2012 Direct Marketing Association's national conference and will repeat that in 2013. He teaches certification courses in mobile marketing for Market Motive that individuals and groups can take online. Jeff is also a faculty member teaching mobile in the mini-MBA program at Rutgers University. For InfoSpace, he led a repositioning of the 10-year old company from 1-percent share player in online search to the pioneer in mobile media and to No. 20 on the prestigious Wired 40 list of most innovative companies on Earth. Earlier in his career, he was president of two communications firms after serving as project director for the branding program for the 2002 Salt Lake City Olympic Games.

Tim Hayden, Mobile/Lifestyle marketing Executive

With more than 20 years of marketing and business leadership experience, Tim Hayden has been a founding member of new ventures (NION Interactive, GamePlan, 44Doors) and a catalyst for change in some of the world’s largest brands (Dell, Bacardi, Chevrolet, AMD, ExxonMobil, Hilton Worldwide, Kraft Foods, Edelman, and others). Tim’s marketing specialties is an expertise in social marketing, mobile technology.



 

Bill Leake, ApogeeResults.com

CEO of ApogeeResults.com, a McKinsey & Co. and Dell Computer veteran, Bill draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. Bill has been driving provable revenues through Internet marketing techniques since the mid-1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the Internet. Bill has guided Apogee-branded marketing companies from inception to success, creating of the 20 largest independent online marketing agencies in North America and one of the fastest growing companies on the Inc. 500 list. Apogee has been particularly instrumental in building dozens of “Internet Retailer 500”, “Software 500”, and VC-backed companies, growing more Inc. 500 / 5000 companies than anyone else in the industry, and serving top global brands like Whole Foods, IBM, SAP and Hewlett Packard. Bill also serves as president of the Austin Interactive Marketing Association, and was the chairman of SEMPO’s (Search Engine Marketing Professionals Organization) N. America committee. Bill speaks frequently at national and international shows, including South by Southwest Interactive, Shop.org, Internet Retailer, Search Engine Strategies, and ad:tech. In March of 2011, Wiley Publishing is releasing a book by Bill on integrated online marketing. Bill received an MBA w/ honors from the University of Texas at Austin and his B.A. from Yale University.

Brian Lewis, SiteTuners

Brian is Director of Optimization at SiteTuners, a firm that improves website conversion rate via conversion-focused redesign blueprints, landing page testing, and training of internal optimization teams. Brian's 20 years of hands-on and strategic online marketing experience spans a diverse range of industries and has made him a popular expert speaker at industry conferences such as Search Marketing Expo, PPC Summit, Conversion Conference, Online Marketing Summit, and others. Brian earned a B.A. in Economics from the University of California, San Diego and an M.B.A. from the W.P. Carey School of Business at Arizona State University, graduating both schools with honors.

Kent Lewis, Anvil Media, Inc.

With a background in integrated marketing, Lewis left a public relations agency in 1996 to start his career in search engine marketing. Since then, he’s helped grow businesses by connecting his clients with their constituents via the Internet. In 2000, Lewis founded Anvil Media, Inc., a digital marketing agency specializing in search engine and social media marketing for Fortune 2000 companies.




Doug Mooney, Twitter

Doug Mooney is Head of Online Sales for the Auto vertical at Twitter, where he and his team work to enable client success on the world's largest interest network. Prior to joining Twitter, he spent 4 years at Google where he first led Global Online Sales for YouTube, and later partnered with Small to Medium Businesses as the Head of Commerce Sales for the Western region.





Marty Weintraub, aimClear®

Marty Weintraub is Founder & Evangelist of aimClear®. A fixture on the international conference circuit, his recent and upcoming speaking keynotes and panels include SES London, MediaPost Search Insider Summit, OMS, Charlotte Search Exchange. Marty has spoken over the last five years at SEMpdx, mozCon, PubCon, eMetrics, and numerous other global search and social marketing conferences. Marty’s Wiley/Sybex book, “Killer Facebook Ads” was critically acclaimed. His second Wiley book, “The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success,” was released in January, 2013. He has written extensively for respected Internet marketing publications including SearchEngineWatch, SearchEngineLand, Search Engine Roundtable & been quoted in others, from AdAge to MediaPost. aimClear Blog has been cited as a Technorati “Top 10 Small Business Blogs”, Cison “Top Ten Social Media Blogs” & PRWeb’s “25 Essential Public Relations Blogs You Should Be Reading.” Marty was also named the #3 most influential PPC professional. Read more: http://www.aimclearblog.com/about-aimclear/#ixzz2fk8qaWIv

Dennis Yu, BlitzMetrics

Dennis Yu is CEO and founder of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also an author at InsideFacebook and AllFacebook. Dennis has held leadership positions at Yahoo! and American Airlines. He studied Finance and Economics from Southern Methodist University and London School of Economics. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at dennis@blitzmetrics.com, his blog, or on Facebook.