Tim Ash, Sitetuners
Ash is author of the bestselling book, Landing Page Optimization, and CEO of
SiteTuners, a firm that specializes in improving website conversion rates
through landing page diagnosis and redesign, conversion consulting, a/b and
multivariate test plan creation, and client training/mentoring. A computer
scientist and cognitive scientist by education (his PhD studies were in Neural
Networks and Artificial Intelligence), Tim has developed an expertise in user-centered
design, persuasion and understanding online behavior, and landing page testing.
In the mid-1990s he became one of the early pioneers in the discipline of
website conversion rate optimization.
Over the past 15 years, Tim has helped hundreds of US and international brands
improve their web-based initiatives, including Canon, Google, Expedia, CBS, Sony
Music, Facebook, Nestle, Verizon Wireless, Texas Instruments, Cisco, and Coach.
Tim is a highly-regarded keynote and conference presenter, and the chairperson
of Conversion Conference - a worldwide conference series focused on improving
online conversions. He has published hundreds of articles about website
usability, best practices in landing page design and tactics to improve website
conversion rates, and he is the host of the Landing Page Optimization podcast on
Jason Coleman, Google
Coleman has been an Account Manager, focusing on Google's advertising products,
for over two years. During that time, he has worked entirely in the automotive
industry, with an emphasis on performance and replacement parts and services.
Originally from Kansas City, Jason spent the majority of his teens attempting a
full re-build of a beautiful 1966 red Ford Mustang. He now works out of Google's
Ann Arbor, MI office, near the heart of the auto parts world.
Jessica Gilmartin, Senior Director of Marketing, Wildfire, a division of
Gilmartin is the senior director of product marketing for social media marketing
leader Wildfire, a division of Google. Previous to joining Wildfire, Jessica
co-founded and sold Fraiche Yogurt, a successful chain of yogurt stores in
California. Having seen how critical word of mouth was to her company's success,
she is excited about social media's ability to generate word of mouth at an
unprecedented scale. Before starting her career in marketing, Jessica was an
investment banker in NY and London. She holds an undergraduate degree from
Cornell University and an MBA from the Wharton School of Business at the
University of Pennsylvania. Passionate about entrepreneurship, she is an active
investor and advisor to numerous Bay Area startups.
Tim Hayden, Senior Vice President, Edelman Digital
leads mobile strategy for Edelman Digital in the U.S. and beyond. In this role,
he helps teams and clients understand the current and future landscape of
mobility in order to develop appropriate integrated strategies and programs.
Prior to Edelman, Tim was co-founder and CMO at 44Doors, which developed a
mobile marketing platform and mobile marketing services for brands such as
Coca-Cola, AT&T, Reebok, Kendall-Jackson Wine and Bank of America, among others.
He was a founder and partner in other startups including NION Interactive, Blue
Clover and GamePlan, an experiential agency that produced campaigns and programs
for brands such as AMD, Bacardi USA, Dell, Humana and IBM using the integrated
“Live+Mobile+Online” methodology that Tim coined in 2007. When not saving the
world from bad mobile experiences, Tim sits on the board of Meals on Wheels and
More, and spends time with his wife and son in Austin, Texas. Tim holds a
bachelor’s degree in Political Science from Texas State University.
James Lawrence, CEO, Power Automotive
Lawrence is the CEO of Power Automedia, a digital media company in Temecula,
California, that specializes in the automotive aftermarket. He previously
co-founded Promedia, LLC, which is the largest independent promoter of street
legal motorsport events in the United States, and he also served on the SEMA YEN
Council for two years, acting as YEN Communication Committee chair during that
period. Lawrence was the 2012 SEMA Media Person of the year.
Bill Leake, CEO, ApogeeResults.com
McKinsey & Co. and Dell Computer veteran, Bill draws on a deep expertise in both
business and marketing to help increase revenues for a wide range of clients.
Bill has been driving provable revenues through Internet marketing techniques
since the mid 1990s when, as part of the management team at Power Computing, he
built the first company to sell $1 million of product over the Internet.
Bill has guided Apogee-branded marketing companies from inception to success,
creating of the 20 largest independent online marketing agencies in North
America and one of the fastest growing companies on the Inc. 500 list. Apogee
has been particularly instrumental in building dozens of “Internet Retailer
500”, “Software 500”, and VC-backed companies, growing more Inc. 500 / 5000
companies than anyone else in the industry, and serving top global brands like
Whole Foods, IBM, SAP and Hewlett Packard.
Bill also serves as president of the Austin Interactive Marketing Association,
and was the chairman of SEMPO’s (Search Engine Marketing Professionals
Organization) N. America committee. Bill speaks frequently at national and
international shows, including South by Southwest Interactive, Shop.org,
Internet Retailer, Search Engine Strategies, and ad:tech. In March of 2011,
Wiley Publishing is releasing a book by Bill on integrated online marketing.
Bill received an MBA w/ honors from the University of Texas at Austin and his
B.A. from Yale University.
Kent Lewis, President, Anvil Media, Inc.
a background in integrated marketing, Lewis left a public relations agency in
1996 to start his career in search engine marketing. Since then, he’s helped
grow businesses by connecting his clients with their constituents via the
Internet. In 2000, Lewis founded Anvil Media, Inc., a digital marketing agency
specializing in search engine and social media marketing for Fortune 2000
Heather Lutze, Findability Group
Heather is the widely acclaimed speaker, trainer, and consultant who
literally wrote the book on search engine marketing. Two books, in fact—The
Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
and Thumbonomics: The Essential Business Roadmap for Social Media & Mobile
Marketing. Her writing and in-demand keynotes are delivered with the same witty,
“no-geek-speak” style that has managed to demystify internet marketing for
countless business owners. Breaking free of corporate “cubicle” jobs over ten
years ago with nothing more than a dream of entrepreneurship and a computer in
the basement, Heather built her business into a multimillion dollar company—the
Findability Group. She recently stepped down as CEO to step up her real passion
– speaking, teaching and promoting her unique brand of highly effective search
marketing solutions. www.findability.com
Becky Scholten, Google
Becky Scholten is a Product and Solution Specialist for Google covering the
Automotive industry. She joined Google in June of 2010 through the acquisition
of the AdMob mobile ad network. As a Product and Solution Specialist she acts as
a strategic partner, solution expert and consultant to the internal sales teams,
helping them turn complex products into simple solutions for their automotive
clients. Previously, Becky was the Mobile Account Executive for both Google and
AdMob for automotive vertical in the Southern California area. Before Google/AdMob
Becky was the Director of West Coast Sales for WeatherBug and prior to that was
an Account Strategist at Advertising.com. Becky has been in the online
advertising world since 1997 also holding positions at Disney.com, and CBS
Sportsline.com. Becky has her Bachelor of Arts from the University of California
at Santa Barbara. She currently lives in Hermosa Beach with her husband Eric and
their three children Jake, Alexis and Max and two boxers Lola and Maggie.
Robert Rose, Founder and Chief Troublemaker at Big Blue Moose
Robert Rose helps marketers become storytellers. Author of the book Managing
Content Marketing, and a recognized expert in content marketing strategy,
digital media and the social Web, Robert innovates creative and technical
strategies for a wide variety of clientele. He’s helped large companies such as
AT&T, PTC, First American Title, Valley Crest, American Camp Association and
Nissan tell their story more effectively through the Web. He’s worked to
strategize digital marketing efforts for entertainment and media brands such as
Dwight Yoakam, Nickelodeon and NBC. And, he’s helped marketers at smaller
organizations such as East Harlem Tutorial Program, Coburn Ventures, Hippo and
Magus to amplify their story through Content Marketing and Social Web
Robert is the Strategist in Residence and Brand Advisor for the Content
Marketing Institute, a featured writer and guest blogger for the online
magazines iMedia Connection, Fierce Content Management and CMSWire and
co-authored of the book “Enterprise 2.0 How Technology, E-Commerce and Web 2.0
Are Transforming Business Virtually.
An early Internet pioneer, Robert has more than 15 years of experience, and a
track record of helping brands and businesses develop successful Web and content
marketing strategies. In the mid 90’s, Robert developed some of the first Web
strategies in the country for clients such as Mediamark Research (MRI) and CTAM
(The Cable and Telecommunications Association) literally introducing these
leading corporations to the Web.
Rose was an Associate Partner with USWebCKS/marchFirst, serving as an Associate
Partner, developing strategic online initiatives for numerous startups, as well
as established clients. In 2001, as Vice President, Strategic Planning for
Ignited Minds; an advertising agency, Robert advised numerous diverse clientele
such as the U.S. Army, Activision and Intuit.
From 2002 to 2009, Rose served as Vice President, Marketing and Strategy for
CrownPeak; a software-as-a-service company focused on Web content solutions for
Rose is currently a Research Fellow with Coburn Ventures, a community of experts
discussing and innovating current trends in Technology and investing. He has
also served on the Board of Directors of the Software and Information Industry
Association (SIIA) Software Division, and was a founding member of the Executive
Council on Software-as-a-Service.
Robert is a frequent keynote speaker, advising top professionals in the
successful strategy of content marketing and Web site management. Robert is, and
has been, widely quoted in the press, including publications such as Wired, CBS
Interactive, KMWorld, Direct Marketing News and BusinessWeek.
Jon Wyly, CEO, SEMA Data Co-op
Wyly was named Chief Executive Officer of the newly-formed SEMA Data
Cooperative in March of 2012. His career in the specialty parts marketplace
spans 30 years and has included key roles in sales, marketing, e-commerce,
business technology and data management. A lifelong automotive enthusiast, he is
well known to the specialty parts industry. His background includes 25 years at
Arrow Speed Warehouse, which he joined immediately after earning a BS in
Economics at Oklahoma State University in 1983. There he worked his way up
through the ranks of sales, operations and marketing, ending as Executive Vice
President. More recently, he served as Vice President of e-Commerce at Keystone
Automotive Operations. Wyly co-founded the SEMA Business Technology Committee
and served in numerous SEMA task forces and work groups, including 6 years on
the SEMA Board of Directors. In addition, he was recognized for his contribution
to the aftermarket in 2005, when he was named SEMA Person of the Year. His
long-term goals are to establish the SEMA Data Coop as the predominant central
repository for clean, standardized product data for the specialty parts
aftermarket, and to develop intuitive applications to disseminate and display
product information to all users.