Online Marketing Conference | Event Schedule

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SEMA Show Online Marketing Conference - OMC



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DATE: Monday, October 29th, 2012

TIME: 9:00AM to 5:30PM

LOCATION: Las Vegas Hotel, Pavillion 10 (formerly the Las Vegas Hilton)

Online Marketing Conference | Event Schedule

9:00 AM

Opening Keynote:
Psychology of Search: The Findability Formula to Driving Targeted Sales Online!
Heather Lutze, Findability Group Search Marketing
Pavilion 10 & 11

 

 

10:00 AM

Fundamentals Track:
Thumbonomics: Social Networks Are Search Engines Too!
Heather Lutze, Findability Group Search Marketing
Pavilion 6

 

Intermediate Track:

Take Your Pay-Per-Click To The Next Level

Bill Leake, Apogee Results; Kent Lewis, Anvil Media; Jason Coleman, Google
Pavilion 10 & 11

 

 

11:00 AM

Fundamentals Track:

SEMA Data Co-Op: The Digital Foundation For Specialty Parts Sales Growth

Jon Wyly, SEMA Data Co-Op
Pavilion 6

Intermediate Track:

Converting Website Visitors into Customers via Analytics & Usability Best Practices

Kent Lewis, Anvil Media
Pavilion 10 & 11

 

 

12:00 PM

Lunch Keynote:

Content Marketing: Beyond The Buzz & Into Reality

Robert Rose, Big Blue Moose
Pavilion 1

 

 

1:15 PM

Fundamentals Track:

Mobile Marketing 101

Tim Hayden, Edelman Digital
Pavilion 6

Intermediate Track:

Beyond the Blog Slog: Using Blogs in New, Creative Ways for More Effective Business Results

Robert Rose, Big Blue Moose
Pavilion 10 & 11

 

 

2:15 PM

Fundamentals Track:

Marketing With Online Video Part 1: Making the Video
James Lawrence, Power Automedia
Pavilion 6

Intermediate Track

Mobile Marketing 201
Tim Hayden, Edelman Digital
Pavilion 10 & 11

 

 

3:15 PM

BREAK

 

 

3:30 PM

 Intermediate Track:
How Social Has Transformed the Customer Awareness, Acquisition and Advocacy Lifestyle
Jessica Gilmartin, Wildfire
Pavilion 10 & 11

Fundamentals Track:
Marketing With Online Video Part 2: Optimizing Your Video
Becky Scholten, Google
Pavilion 6

 

 

4:30 PM

Closing Keynote:
The Good, The Bad And The Ugly: eCommerce Best Practices
Tim Ash, SiteTuners
Pavilion 10 & 11