FOR IMMEDIATE RELEASE
Contact: Della Wu Domingo
909/396-0289, x.130 dellad@sema.org 

BEST NEW PRODUCTS ANNOUNCED AT SEMA SHOW

LAS VEGAS -- (Oct. 30, 2007) – The annual awarding of the Best New Products took place at the SEMA Show on Tuesday, October 30, 2007, in Las Vegas, NV. Awards were presented in 12 categories. Winners and runner-ups are:

Best New Interior Accessory Product
Winner: PLX Devices Inc. – OBD Organic LED Gauge
Runner Up: Spotlight
Runner Up: Plasmaglow

Best New Exterior Accessory Product
Winner: Go Rhino! Products/Xtreme Racks – Step-N-Tow
Runner Up: MacNeil Automotive Products
Runner Up: Cruiser Accessories

Best Engineered New Product
Winner: JME Enterprises Inc. – Pro Series Mustang Suspension
Runner Up: Professional Products
Runner Up: KW Automotive North America

Best New Merchandising Display
Winner: Truck Accessories Group Inc. – Gear-it-up Counter Display
Runner Up: PIAA Corp.
Runner Up: HushMat

Best New Off-Road/4-Wheel-Drive Product
Winner: Rancho – MyRide
Runner Up: Wade Automotive
Runner Up: Innovate Motorsports

Best New Packaging Design
Winner: Auto Meter Products – Street Rod InterAct Display Rack
Runner Up: Cruiser Accessories
Runner Up: Shell Lubricants

Best New Performance-Street Product
Winner: Nitrous Express – “V” Gauge
Runner Up: Tesla Electronics Inc.
Runner Up: Stainless Steel Brake Corp.

Best New Performance-Racing Product
Winner: Comp Performance Group – Drag Race Torque Converter
Runner Up: Race Pumps
Runner Up: Vortech/Paxton

Best New Pickup/Van/SUV Product
Winner: Go Rhino! Products/Xtreme Racks – Step-N-Tow
Runner Up: Net Shape International LLC
Runner Up: Pilot Automotive Inc.

Best New Street Rod/Custom Car Product
Winner: Barry Grant Inc. – Demon 98 Carburetor
Runner Up: Experi-Metal Inc.
Runner Up: American Speed Co.

Best New Mobile Electronics Product
Winner: PLX Devices Inc. – OBD Organic LED Gauge
Runner Up: Audiovox Corp.
Runner Up: David Instruments Corp.

Best New Tools and Equipment Product
Winner: Warn Industries – Warn Works PullzAll
Runner Up: Cam Logic Technologies
Runner Up: Specialty Autoparts USA

Photos of more than 1,500 new products, including those listed above, can be found at www.semaphotos.com.

About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $36.7 billion specialty automotive industry of 7,094 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry.

The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit http://www.sema.org and http://www.enjoythedrive.com.

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MEDIA CONTACT: Della Wu Domingo, 909/396-0289, ext. 130, dellad@sema.org
Media materials: www.sema.org/media or www.semashow.com/media
Images: www.semaphotos.com