Learn About Exhibiting

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About the SEMA Show:

Traditionally, the SEMA Show had been a trade show for products that enhanced the performance, function and styling of cars, trucks and SUVs. In recent years the Show has expanded to include the collision repair and powersports markets. Today, the SEMA Show is a global marketplace for automotive aftermarket parts and accessories, specialty equipment, performance, off-road, racing, restyling, light truck, powersports, collision repair & refinish, mobile electronics and general automotive markets, to promote the industry, and to facilitate the exchange of information about new products, marketing concepts and techniques.  

Cost to Exhibit:

There is a discounted member rate and a nonmember rate for exhibitors. Specialty Equipment Market Association (SEMA) and Tire Industry Association (TIA) members pay $19.95 per sq.ft. and nonmembers pay $34.95 per sq.ft. The minimum booth size is 10 feet x 10 feet. Island configurations must be a minimum of 20 feet x 20 feet and have an additional fee of $3,990. If you'd like to join SEMA to take advantage of the discounted exhibit space rate, you can do so while completing the online Exhibit Space Rental Agreement or by completing the online membership application at www.sema.org/Join-SEMA. To join TIA, call 800/876-8372.  

Booth space at the SEMA Show is available in three configurations: Island, Linear and Peninsula.  

Island Exhibit

An island exhibit is surrounded by aisles on all four sides. An island exhibit must be no smaller than 20 feet by 20 feet. Larger configurations are also available. Some exhibitors prefer an island configuration because it offers booth exposure on all four sides. An additional fee of $3,990 applies to all island exhibits.  

Linear Exhibit

Linear exhibits are 10 feet deep and offered in 10 feet or 15 feet widths and can be combined to create an exhibit of almost any width. Linear exhibits are the most common SEMA Show booth configuration.  

Peninsula Exhibit

A peninsula exhibit is the "end cap" of booth space. It is surrounded by aisles on three sides. A peninsula exhibit must be no smaller than 20 feet by 20 feet. Larger configurations are also available.  

Included With Each Exhibit:

  • 8-ft. drape backdrop (except island exhibits)
  • 3-ft. side divider drapes (except island exhibits)
  • 7-in. x 44-in. company identification sign
  • Booth vehicle spotting
  • One SEMA Industry Awards Reception and Banquet ticket for each 100 sq. ft. of exhibit space (while tickets last; must reserve tickets; maximum 10 tickets per exhibitor).
  • Company listing in the official SEMA Show Directory for booth assignment confirmed by August 31, 2013. After August 31, companies will be listed in the Addendum.
  • Company listing in the official SEMA Pocket Guide for booth assignment confirmed by August 31, 2013.
  • Company and product listing throughout the year in the official SEMA Show online floorplan and directory.
  • 24-hour hall access control
  • Aisle carpet
  • Access to Education Days Seminars
  • One Free New/Feature Product Showcase entry

Eligibility:

The SEMA Show is open only to members of the automotive trade. Exhibitor categories include: manufacturers, exclusive U.S. distributors, importers, service providers, and warehouse distributors. For complete details regarding eligibility, see the Exhibitor Rules & Regulations, section 5.

Section Qualification:

The SEMA Show is divided into 12 sections: Business Services, Collision Repair & Refinish, Global Tire Expo Powered By TIA, Hot Rod Alley, Mobile Electronics & Technology, Powersports & Utility Vehicles, Racing & Performance, Restoration Marketplace, Restyling & Car Care Accessories, Tools & Equipment, Trucks, SUVs & Off-Road, Wheels & Accessories. In order to qualify to exhibit in a section, a minimum of 75% of the product on display in the exhibit and the marketing materials must be specific to the market segment for that section.

Review the floorplan and section descriptions

If you have questions about your company's qualifications for a section, contact Show Management at 909/396-0289 prior to submitting your company's Exhibit Space Rental Agreement.

Next Steps:

If you've decided the SEMA Show is for you, your first step in securing space is to complete the online Exhibit Space Rental Agreement. You have the option to submit a payment of 50% or 100%. Space will be assigned on a first-come, first-served basis following the priority exhibit space selection process.

If you'd like to join SEMA to take advantage of the discounted exhibit space rate, you can do so while completing the online Exhibit Space Rental Agreement or by completing the online membership application at www.sema.org/Join-SEMA.  

To buy a booth, go to www.SEMAShow.com/buyabooth.