How to Succeed at the SEMA Show

Share

 

How to Succeed at the SEMA Show

SEMA is committed to making sure your exhibiting experience is profitable and successful. We encourage you to familiarize yourself with these videos from key SEMA staff and trade show industry experts to get the most out of the 2014 SEMA Show.

If you are involved in any aspect of your company’s trade show exhibiting experience, these videos are for you. Whether you are a skilled veteran or first-time exhibitor, get informed and have all of your Show questions answered.

 


 

Review Videos from the 2013 Exhibitor Summit

 

   
SEMA Show Budget: Cornerstone of Your Show Plan
Watch video

Exclusive tips on how to effectively forecast your SEMA Show expenditures and efficiently measure your ROI, presented by Chuck Schwartz, Chairman ConvExx.

  What SEMA Show Buyers Want and Need
Watch video

Get in the head of what motivates buyers at the SEMA Show and how to get them to your booth. Moderator: Tom Gattuso, SEMA Trade Shows Director. Buyer panelists: Amanda Woodell, Weathers Auto Supply; Daryl Sampson, Turn 14 Distribution; George Lathouris, Keystone Automotive.

  ESM: Your Blueprint for Success
Watch video

Summary of the online Exhibitor Services Manual, the on-stop resource for exhibiting at the SEMA Show. Includes, general and specific SEMA Show information, deadlines, FAQs, contacts, travel and lodging, guidelines, policies and booth services, presented by Tom Gattuso, SEMA Trade Shows Director and Jennifer Carr, ConvExx Director of Operations.

         
   
Exhibitor Questions and Feedback
Watch video

2013 Exhibitor Summit participants ask questions and get answers on exhibiting at the SEMA Show. Panelists include Tom Gattuso, SEMA Trade Shows Director; Jeff Pressman, President ConvExx; Chuck Swartz, Chairman ConvExx and Eric Hoffend, VP, Business Development, Freeman.

  Opening Session
Watch video

SEMA Exhibitor Summit opening remarks from Chris Kersting, SEMA President and CEO followed by Peter MacGillivray, SEMA VP Communications and Events discussing Zen and The Art of Exhibiting at the SEMA Show.

  SEMA 101
Watch video

Important introduction to the SEMA Show by Tom Gattuso, SEMA Trade Shows Director. Includes key elements for exhibiting success as defined by 2012 SEMA Show exhibitor and buyer attendee independent research feedback.

         
       
Branding Outside the Lines
Watch video

Bring attention to your brand, products and booth by taking advantage of low cost/high value SEMA Show sponsorship and advertising opportunities. SEMA’s Brian Paik and Monica Terlouw highlight free promotions including the New Products Showcase, press conferences and releases, project vehicles as well as paid sponsorships including on-site signage and advertisements in pre-Show and at-Show publications.

       
         


Resources