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Women Driven: Women at Work: A Guide for Men, Powered by SBN (WD1)

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When: 
November 2, 2015 - 10:30am - 11:30am
Where: 
Las Vegas Convention Center, Upper North Hall, N254

Presented by: Joanne Lipman, Wall Street Journal

Author Joanne Lipman joins the SEMA Show to discuss the demystifying of women in the workplace and sharing advice for the men who work with them.

Add this FREE seminar to your itinerary through your SEMA Show Registration dashboard: Register today!


Women Driven: WOMEN ONLY: Gear Up Girl Networking Event, Powered by SBN (WD4)

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When: 
November 2, 2015 - 3:30pm - 5:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N264

Calling Female Professionals: The SEMA Businesswoman’s Network (SBN) will again host the Gear-up Girl Networking event at this year’s SEMA Show. Started in 2011, as part of the SEMA Education student program, Gear-up Girl is designed to connect female students with industry leading female professionals. Join us for this dynamic mixer that brings together generations of female professionals.

Add this FREE event to your itinerary through your SEMA Show Registration dashboard: Register today!


Women Driven: The Truth About Marketing to Women, Powered by SBN (WD2)

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When: 
November 3, 2015 - 11:00am - 12:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N256

Presented by: Michelle Krebs, Director of Automotive Relations, Auto Trader

Men and women are different and businesses need to market to them differently. Open any magazine or newspaper, read any blog or watch any news program and you will notice one resonating theme in today's marketing news: MARKETING TO WOMEN IS A BUSINESS IMPERATIVE.

Whether you have the perspective that we are suffering a man-cession or the emergence of a she-conomy it is easy to see that women are an increasingly important part of marketing dialogue. Everyone from brand managers to politicians are grappling with how to more effectively attract HER. Hear from a diverse panel of women thought leaders as they share important insights on how to best connect and drive sales.

Keynote & Coffee: How Expectations Are Changing the Sales Experience for Millennial Women, Powered by SBN (KC3)

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When: 
November 4, 2015 - 8:00am - 9:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Presented by: Bridget Brennan, CEO, Female Factor

What are the most powerful techniques for reaching Millennial women, the influential generation of consumers who were born between 1980 and 2000? In this engaging presentation, Brennan provides insights on this crucial target audience, who are already the newest generation of mothers. Millennial women are a prime target audience for everything from cars to furniture to financial services. As a generation that's come of age with social media and technology, what’s the best way to reach them? Brennan explores how the Millennial generation’s unique perception of the world (and themselves) impact brand preferences, marketing responses and choice of sales channel. Attendees will learn the cultural forces that have shaped Millennial women, and how to apply this knowledge to marketing and sales efforts. Topics include:

Women Driven: WOMEN ONLY: Women in Business – Shattering the Glass Ceiling! Powered by SBN & TIA (WD3)

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When: 
November 4, 2015 - 1:00pm - 2:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N219

Presented by: Freda Pratt-Boyer, President, Tire Industry Association; Michelle Krebs, Director of Automotive Relations, Auto Trader

Female Only - Networking & Education Special Event: The last decade has witnessed a growing awareness of the value women bring to the workplace, the impact they make on organizational bottom line, and the contribution to the economy at large. It’s driven policy makers and industry leaders to support women’s engagement in the workforce, and ascension into positions of greater influence.  On its own though, it’s not enough. Hear from a panel of successful women in the automotive industry and participate in an open dialogue on the qualities it takes to excel in business.

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