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Marketing Strategies: Harnessing the Power of Today’s Communications Tools (MS6)

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When: 
November 6, 2014 - 3:00pm - 4:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N253

Presented by: Zan Martin, Martin & Co.

In just a few short years, the landscape of marketing communication has made a seismic shift. Advertising, marketing and public relations have converged into a melting pot that respected marketing trend-setters are referring to as Content Marketing. This does not replace traditional print, television, social media or video marketing, but completes it.

Learn how to perfect your website and use it as a self publishing tool by directing your fans to every piece of information they want about your brand. Learn about how your super fans (brand ambassadors) impact your brand identity significantly - and instantaneously.  A brand’s superfans  - the people who talk about your product however they can- online, word of mouth, on their blogs and myriad communication avenues can become a powerful marketing tool. Learn how to harness it.

SCRS Repairer Driven Education: RDE10 - Managing Online Reviews - How Your Reputation Hangs Precariously In the Balance $

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When: 
November 6, 2014 - 3:00pm - 5:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N231-N233
Repairer Driven Education, RDE, SCRS, SEMA Show

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

RDE10 - Managing Online Reviews - How Your Reputation Hangs Precariously In the Balance

Presented by Mark Claypool, Optima Automotive

Marketing Strategies: Content Marketing in Cyberspace: Drawing an Audience that Matters. (MS5)

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When: 
November 6, 2014 - 3:00pm - 4:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N252

Presented by: Larry Mersereau, PromoPower

SCRS Repairer Driven Education: RDE11 - Customer Service Manager Training $

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When: 
November 6, 2014 - 3:00pm - 5:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N235-N237
Repairer Driven Education, RDE, SCRS, SEMA Show

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

RDE11 - Customer Service Manager Training

Presented by Steve Trapp, Axalta Coating Systems

SCRS Repairer Driven Education: RDE12 - Getting Paid For Investing in Facility, Equipment and Training $

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When: 
November 6, 2014 - 3:00pm - 5:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N239-N241
Repairer Driven Education, RDE, SCRS, SEMA Show

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

RDE12 - Getting Paid For Investing in Facility, Equipment and Training

Presented by Tim Ronak, AkzoNobel Automotive and Aerospace Coatings

Super Session: Global Impact of Off-Road Culture. (SS5)

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When: 
November 6, 2014 - 3:00pm - 4:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Panelists: Matt Martelli, Mad Media; Robby Gordon, Speed Energy Super Trucks; Dave Cole, King of Hammers; Kent Kroeker - KORE Off-Road

Off-roading is multi-billion dollar global culture. We are going to put together a panel of off-road experts and show the connection between the culture and selling product.

FREE Seminar-Click Here to Pre-Register!

SCRS Repairer Driven Education: RDEPARTY14 - SCRS RDE SKY VILLA AFTER-PARTY $

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When: 
November 6, 2014 - 9:00pm - November 7, 2014 - 12:00am
Where: 
Las Vegas Hotel, Sky Villa Suite
Repairer Driven Education, RDE, SCRS, SEMA Show

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

RDEPARTY14 - SCRS' RDE SKY VILLA AFTER-PARTY

I-CAR: Full-Frame Partial Replacement (FFR01) $

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When: 
November 7, 2014 - 8:00am - 12:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N238

 

I-CAR, the Inter-Industry Conference on Auto Collision Repair, 2011 SEMA Show


I-CAR, the Inter-Industry Conference on Auto Collision Repair, is returning to the SEMA Show in 2014 with I-CAR training available to attendees each day of the SEMA Show. I-CAR training is structured around individual’s roles as collision industry professionals and helps achieve the knowledge required to advance in the industry.

 

 

Full-Frame Partial Replacement (FFR01)

I-CAR: Aluminum Exterior Panel and Replacement (APR01) $

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When: 
November 7, 2014 - 8:00am - 12:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N240

 

I-CAR, the Inter-Industry Conference on Auto Collision Repair, 2011 SEMA Show


I-CAR, the Inter-Industry Conference on Auto Collision Repair, is returning to the SEMA Show in 2014 with I-CAR training available to attendees each day of the SEMA Show. I-CAR training is structured around individual’s roles as collision industry professionals and helps achieve the knowledge required to advance in the industry.

 

Aluminum Exterior Panel and Replacement (APR01)

SCRS Repairer Driven Education: RDFree5 - FREE SESSION - Aluminum 2014 and Beyond

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When: 
November 7, 2014 - 10:00am - 10:45am
Where: 
Las Vegas Convention Center, North Hall, SCRS Collision Repair & Refinish Stage
Repairer Driven Education, RDE, SCRS, SEMA Show

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

RDFree5 - FREE SESSION - Aluminum 2014 and Beyond

Presented by Ken Boylan, Chief Automotive Technologies

FREE seminar; Pre-registration is required.

SCRS Repairer Driven Education: RDFree6 - FREE SESSION - 3.5 VOC Solvent borne Basecoat Technology-a Viable Alternative to Waterborne Basecoats for Collision Repair

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When: 
November 7, 2014 - 11:00am - 11:45am
Where: 
Las Vegas Convention Center, North Hall, SCRS Collision Repair & Refinish Stage
Repairer Driven Education, RDE, SCRS, SEMA Show

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

RDFree6 - FREE SESSION - 3.5 VOC Solvent borne Basecoat Technology-a Viable Alternative to Waterborne Basecoats for Collision Repair

Presented by Bruce Williams, Axalta Coating Systems

SCRS Repairer Driven Education: RDE13 - Are You Really Repair Planning or Just Estimating? $

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When: 
November 7, 2014 - 12:30pm - 2:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N231-N233
Repairer Driven Education, RDE, SCRS, SEMA Show

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

RDE13 - Are You Really Repair Planning or Just Estimating?

Presented by Scott Wheeler, AkzoNobel Automotive and Aerospace Coatings

SCRS Repairer Driven Education: RDE14 - “Got Brand?” - Building an Effective Brand Strategy $

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When: 
November 7, 2014 - 12:30pm - 2:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N235-N237

Repairer Driven Education, RDE, SCRS, SEMA Show

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

RDE14 - “Got Brand?” - Building an Effective Brand Strategy

Presented by Dominic Brusco, PPG Industries; Audrey Nass, PPG Industries; Bruce MacKenzie, PPG Industries

SCRS Repairer Driven Education: RDE15 - Effective hiring, Discipline & Termination - Managing the Entitlement Generation $

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When: 
November 7, 2014 - 12:30pm - 2:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N239-N241

Repairer Driven Education, RDE, SCRS, SEMA Show

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

RDE15 - Effective hiring, Discipline & Termination - Managing the Entitlement Generation

Presented by Cory King, Fine, Boggs & Perkins LLP

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