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SEMA Show by Day
Powersports Online Sales: Profit From Internet Sales Even If You Don't Sell Thru Your Website
When:
October 31, 2012 - 9:30am - 10:30am
Where:
Las Vegas Convention Center, N252 Presented by: Bob Kay, Biker Pros & North American AMD Bureau Chief
Labor is your highest margin so keeping the service department busy is critical to profitability. In this session we will cover reducing non-inventory surcharges, reducing warranty claims, selling parts for completion/ addition and building relationships for future business.
Online Marketing, Powered by eBay Motors: Mobile Marketing Part 1: Driving Sales, Engagement & Loyalty Through Mobile Devices, Powered by Street Performance Council (SPC)
When:
October 31, 2012 - 9:30am - 10:30am
Where:
Las Vegas Convention Center, N254 Presented by: Jeff Hasen, HipCricket
TPMS at 10: TPMS Troubleshooting
When:
October 31, 2012 - 10:00am - 11:30am
Where:
Las Vegas Convention Center, Upper South Hall, S232 Presented by: Sean MacKinnon, Director of Automotive Training Development, Tire Industry Association; Matthew White, Director of Tire Service, Tire Industry Association
Product Training - Instant AutoSite.com: How to Use Phone Call Tracking to Improve Pay-per-Click Marketing ROI
When:
October 31, 2012 - 10:00am - 10:30am
Where:
Las Vegas Convention Center, N259 Learn about successful pay-per-click campaigns with step by step guidelines:
Truck Tires at 10: The Facts on Wide Singles
When:
October 31, 2012 - 10:00am - 11:30am
Where:
Las Vegas Convention Center, Upper South Hall, S231 Presented by: Kevin Rohlwing, Vice President of Training, Tire Industry Association; Dennis Hodges, Michelin North America; Dave Walters, Alcoa Wheels; Zach Merrill, Michelin North America; Guy Walenga, Bridgestone Firestone.
Product Training: Magnaflow Exhaust Products: New Exhaust Technologies including the NEW Clean Diesel
When:
October 31, 2012 - 10:30am - 11:30am
Where:
Las Vegas Convention Center, N261 The fast paced world of the ever changing automobile has affected every system and the exhaust is no exception. Conforming to OBDll standards, meeting Emission Regulations and incorporation into design changes have affected the exhaust world. We will explore many of these changes from design to functionality and diagnosis, with a special emphasis on the NEW Clean Diesel Technology and how it will affect the repair industry.
App Developer Track: Opportunities and Challenges in the Automotive App Space
When:
October 31, 2012 - 10:30am - 11:45am
Where:
Las Vegas Convention Center, Grand Lobby, Vehicle Technology Center Presented by: Raghu Bala, Automotive.com; Ted Cardenas, Pioneer.
5 Steps to Profit from Custom Bike Shows
When:
October 31, 2012 - 11:00am - 12:00pm
Where:
LVCC, N252 Presented by: Bob Kay, Partner at Biker Pros & North American AMD Bureau Chief
Local, regional or national custom bike shows can be used to further your marketing and sales objectives of greater brand awareness and lead generation. When orchestrated correctly you can expect additional accessories, parts and bike sales. Utilize your dealership, the event and online media to get your message out and build relationships with your customers and prospects.
Online Marketing, Powered by eBay Motors: Mobile Marketing Part 2: Driving Sales, Engagement & Loyalty Through Mobile Devices, Powered by Street Performance Council (SPC)
When:
October 31, 2012 - 11:00am - 12:00pm
Where:
Las Vegas Convention Center, N254 Presented by: Jeff Hasen, HipCricket
Product Training - Net Driven: Internet Marketing for the Automotive Industry
When:
October 31, 2012 - 11:00am - 11:30am
Where:
Las Vegas Convention Center, N259 Net Driven is the leader in developing results oriented internet marketing and website solutions to help automotive retailers sell more products and services using the internet. This talk will focus on simple methodologies for leveraging online resources to grow your automotive business effectively and economically. Topics will include search engine optimization, social media and search engine marketing.
