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SEMA Data Co-Op: SDC Supplier's User Group

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When: 
November 4, 2013 - 8:00am - 9:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N261

Presented by: Bob Castle, VP eBusiness and I.T., SEMA Data Co-Op

If you are a SEMA Data Co-op Supplier, or want to be, join us in this open discussion about the SDC system and, it's features and functions. Participate in Q&A with fellow system users, and get answers to your questions along with a preview of what's coming next with the SDC.

Click here to schedule SEMA Data Co-Op Sessions

SEMA Data Co-Op: Introduction to PIES - Product Information Made Easy

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When: 
November 4, 2013 - 8:00am - 9:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N259

Presented by: Rebecca Bolton-Dydasco, DATAgility, Inc.

Just getting started with product data? Our introduction to PIES session will explain the Product Information Exchange Standard in easy to understand terms, giving you the confidence to begin managing your data to this comprehensive industry standard.

Click here to schedule SEMA Data Co-Op Sessions

Online Marketing Conference - Opening Keynote: Survival Of The Fittest! Navigating (& Dominating) The Great 2013 Online Marketing Buzz Kill, Powered by ETTN $

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When: 
November 4, 2013 - 9:00am - 10:00am
Where: 
Las Vegas Hotel, Ballrooms A & B

Presented by: Marty Weintraub, aimClear

2013 brought tectonic changes to the online marketing industry which transcend even the normal tumultuous evolutionary pace. Yep, the marketing cheese has moved and those of us who don't make the cut may not survive in the industry. Still, most marketers are after similar objectives. Attendees will leave with concepts solidified and new ideas surrounding earning:

Online Marketing Conference - Intermediate: 9 Marketing Strategies You Must Stop Using $

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When: 
November 4, 2013 - 10:00am - 11:00am
Where: 
Las Vegas Hotel, Ballrooms F & G

Presented by: Kent Lewis, Anvil Media

Online Marketing Conference - Fundamentals: Maximizing Conversion with Common User Scenarios, Powered by ETTN $

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When: 
November 4, 2013 - 10:00am - 11:00am
Where: 
Las Vegas Hotel, Ballrooms D & E

Presented by: Brian Lewis, SiteTuners

Online Marketing Conference - Fundamentals: Mobilized Marketing-Driving Sales, Engagement and Loyalty Through Mobile Devices $

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When: 
November 4, 2013 - 11:15am - 12:15pm
Where: 
Las Vegas Hotel, Ballrooms D & E

Presented by: Jeff Hasen, Mobivity

Everything and nothing has changed for the marketer and business owner. Sure, nearly every customer is carrying a mobile device, but what remains is the same - we still need to sell product and increase loyalty. This session will offer actionable advice on how to use mobile marketing to your advantage. It will include a variety of case studies that will instruct and inspire.

Online Marketing Conference - Intermediate: SEO in 2013-The Impact of Penguin and Panda on SEO Best Practices, Powered by ETTN $

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When: 
November 4, 2013 - 11:15am - 12:15pm
Where: 
Las Vegas Hotel, Ballrooms F & G

Presented by: Ray "Catfish" Comstock, Business Online

This session will explore recent algorithm changes to Google, especially Penguin and Panda, and what those changes mean to digital marketers who want to maximize SEO performance.

Join the discussion on twitter: #sema2013 #omc5

Online Marketing Conference - Lunch Keynote: Twitter, Powered by ETTN $

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When: 
November 4, 2013 - 12:15pm - 1:30pm
Where: 
Las Vegas Hotel, Ballrooms A & B

Presented by: Doug Mooney, Twitter

SEMA Data Co-Op: SDC Supplier's User Group

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When: 
November 4, 2013 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N261

Presented by: Bob Castle, VP eBusiness and I.T., SEMA Data Co-Op

If you are a SEMA Data Co-op Supplier, or want to be, join us in this open discussion about the SDC system and, it's features and functions. Participate in Q&A with fellow system users, and get answers to your questions along with a preview of what's coming next with the SDC.

Click here to schedule SEMA Data Co-Op Sessions

SEMA Data Co-Op: Introduction to PIES - Product Information Made Easy

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When: 
November 4, 2013 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N259

Presented by: Rebecca Bolton-Dydasco, DATAgility, Inc.

Online Marketing Conference - Fundamentals: The Next Frontier - Video & Rich Marketing, Powered by ETTN $

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When: 
November 4, 2013 - 1:30pm - 2:30pm
Where: 
Las Vegas Hotel, Ballrooms D & E

Presented by: Bill Leake, Apogee Results

Join the discussion on twitter: #sema2013 #omc7

Online Marketing Conference - Intermediate: Deep Dive into Advanced Mobile Strategies, Powered by ETTN $

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When: 
November 4, 2013 - 1:30pm - 2:30pm
Where: 
Las Vegas Hotel, Ballrooms F & G

Presented by: Tim Hayden, Mobile/Lifestyle Marketing Executive

SEMA Data Co-Op: Introduction to ACES - Vehicle Application Data Standards Explained

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When: 
November 4, 2013 - 2:00pm - 3:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N259

Presented by: Kevin Leitch, DATAgility, Inc.

Vehicle application coverage is a critical element of data management, and our Introduction to ACES will get you started in the right direction in creating complete, accurate application information using the Aftermarket Catalog Enhanced Standard.

Click here to schedule SEMA Data Co-Op Sessions

Online Marketing Conference - Intermediate: You're Doing it All Wrong-Why Email Marketing, Facebook Marketing and Other Forms of Retargeting are the Same Thing. Powered by ETTN $

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When: 
November 4, 2013 - 2:30pm - 3:30pm
Where: 
Las Vegas Hotel, Ballrooms F & G

Presented by: Dennis Yu, BlitzMetrics

Those annoying ads that follow you around when you abandon your shopping cart-- that's retargeting. And now they can follow you around on Facebook, YouTube, inside your mail, on competitor websites, and on your phone.

Online Marketing Conference - Fundamentals: Beyond the Likes and Shares-Boosting the Sales Power of Your Social Media Efforts, Powered by ETTN $

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When: 
November 4, 2013 - 2:30pm - 3:30pm
Where: 
Las Vegas Hotel, Ballrooms D & E

Presented by: Jennifer Cario, SugarSpun Marketing

Online Marketing Conference - Closing Keynote: Hidden Secrets of Amazon, Powered by ETTN $

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When: 
November 4, 2013 - 3:45pm - 4:45pm
Where: 
Las Vegas Hotel, Ballrooms A & B

Presented by: Bryan Eisenberg, BryanEisenberg.com

Online Marketing: Google: Road to Winning Drivers - The Digital Shift, Powered by ETTN

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When: 
November 5, 2013 - 11:00am - 12:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N260

Presented by: Jim Casali, Google

The digital age has ushered in changes in how drivers make their automotive product purchase decisions.  Google’s Automotive Aftermarket team will share exclusive research on how search, mobile, & video play an integral role in the road to winning drivers.

Online Marketing: Google: Road to Winning Drivers - Driving Sales in a Multi-Device World, Powered by ETTN

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When: 
November 5, 2013 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N260

Presented by: Andrew Mirasol, Google

Building off of the trends & research shared in the morning presentation, Google’s Automotive Aftermarket team will share the latest product news across search, mobile, & video that will enable aftermarket businesses to connect with today’s digital shoppers across platforms and ultimately drive sales.

Online Marketing: Winning Your Share: How Aftermarket Retailers Can Compete at the Intersection of Digital and Brick and Mortar

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When: 
November 5, 2013 - 3:00pm - 4:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N260

Presented by: Tim Odom, AAM USA Inc.

Online Marketing: Win the Moment: Reaching Your Customers and Marketing Objectives on Twitter

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When: 
November 6, 2013 - 9:30am - 10:30am
Where: 
Las Vegas Convention Center, Upper North Hall, N260

Presented by: Doug Mooney, Twitter

Today's Auto enthusiast is more passionate than ever and as they research products, stay abreast of the latest info, and join the discussion, they are more and more often turning to Twitter. As the world's top Interest network, and the only online platform that is live, conversational, and real-time, Twitter has emerged as the platform that brings users closer to the Auto brands, topics, and conversation that matter to them most.

Online Marketing: Are You Blowing It? Three Common Mistakes Mobile Advertisers Are Making That You Can Fix Now

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When: 
November 6, 2013 - 11:00am - 12:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N260

Presented by: Michael Robleto, 4INFO

Online Marketing: How to Successfully Buy & Sell Products in Online Marketplaces

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When: 
November 6, 2013 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N260

Presented by: Bernard Bolsig, UPSHIFT Marketing; Brian Servatius, eBay Motors; Jon Wyly, SEMA Data-Co-op; Brett Tuson, Amazon

Online Marketing: Mobile Marketing - 10 Trends That Are Changing Your Business Now and Forever, Powered by ETTN

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When: 
November 7, 2013 - 11:00am - 12:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N260

Presented by: Andy Dellenbach, MindOverEye; Stuart John, Source Interlink Media

Learn how not to get left behind and 10 things you must do and errors to avoid in the mobile space. We'll breakdown the platform mix (iOS, Android, Windows, Blackberry) and discuss how mobile apps and other emerging technologies such as augmented reality, near-field communications, and responsive design are driving interactive in both B2B and B2C marketing.

Powered by SEMA's Emerging Trends & Technologies Network (ETTN)

Online Marketing: How to Effectively Engage Your Customers Through Facebook, Powered by ETTN

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When: 
November 7, 2013 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N260

Presented by: Joseph Myers, Trinet Solutions

Have you considered using Facebook advertisements or campaigns to engage your customers online? Many companies have Facebook pages, but few know how to effectively interact with customers in a way that encourages customer loyalty and company sales. Join us and discover how to turn your Facebook friends into your biggest brand enthusiasts and maximize customer engagement online.

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