SEMA Show by Day (Sunday, December 1, 2013)

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Selling to Women: Today's Greatest Economic Engine. (CS3)

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When: 
November 5, 2014 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N253
Back By Popular Demand! Successful business owners and sales pros know there's a big difference between selling to men and selling to women. If you understand these differences and adapt your selling style, you will be in a far better position to get results - more sales. SEMA conference speakers and noted authors Christine Corelli and Doug Dvorak have teamed up to present this fast-paced and highly-interactive program. They will not only delve into the how to's of selling to women, they will demonstrate effective selling techniques, address how to avoid deal-breakers, and provide tips on how to deliver memorable service that will promote word-of-mouth advertising. Presented by: Christine Corelli, Christine Corelli & Associates; Doug Dvorak, Dvorak Marketing Group. FREE Seminar-Click Here to Pre-Register!

How to Make Facebook Work for You at $1 a Day. (DM4)

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When: 
November 5, 2014 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N253
Do you have a dollar a day to make Facebook work hard for you, given your limited time and resources? In this workshop, we'll cover a practical framework for driving traffic, leads, and revenue from Facebook and LinkedIn; Tie your email, web traffic, and Facebook fans together with a few clicks; Did you know that you can import your email list to Facebook to reach them there? Same with your website visitors and customer phone numbers. Super easy--even a caveman can do it. Target people by the actual make and model vehicle they drive, including how old it is, where they live, what other products they've bought, income, and thousands of other variables; Tie against actual purchase behavior, not what they like on Facebook or other social networks; Reach people who work at the OEMs, the industry press, your favorite client, or any other company. We'll cover an 8 step process you can complete in an afternoon, even if you're not technical.

Performance Branding & Design Forum. (VTC4)

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When: 
November 5, 2014 - 1:00pm - 2:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N258
Moderated by: John Waraniak, SEMA VP Vehicle Technology. FREE Session-Click Here to Pre-Register!

Management at 2: The Future of Social Media (TM6)

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When: 
November 5, 2014 - 2:00pm - 3:30pm
Where: 
Las Vegas Convention Center, South Hall, S115-116
Pat Sandone, Founder and President of Net Driven, will present an informative seminar on where social media is headed. An over-saturation of content and a shift toward app-only software means Internet users are starting to value quality relationships over the quantity of relationships in their network. Learn how to communicate with and keep your online audience engaged in today’s changing social media landscape. FREE Seminar-Click Here to Pre-Register!

Tablet Integration in the Dashboard - A Comprehensive "How-To". (AE3)

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When: 
November 5, 2014 - 2:00pm - 3:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N256
Portable devices are everywhere and having a unified experience in the car is top of every technology fan’s list. In this exciting session, expert fabricator Bryan Schmitt of Mobile Solutions USA will show attendees how to integrate a removable tablet into the vehicle dashboard with complete retention and functionality of existing electronics. Learn the wired and wireless options for connecting audio and video into the car’s systems, as well as charging and serviceability strategies. Schmitt is one of the leaders in this exciting modification with tasteful and safe ways to have the tablet appear as a built-in item, yet have full capability to remove it and take it with you. Schmitt will show various finishes that provide a factory-like appearance, or that can be highlighted to compliment the vehicle’s customization themes.

So that's Where the Money Goes? (BI4)

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When: 
November 5, 2014 - 2:00pm - 3:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N254
Presented by: Tom Shay, Profits Plus Solutions. FREE Seminar-Click Here to Pre-Register!

SCRS Repairer Driven Education: RDE6 - LEARN to Earn - Opening the door to sustainable profits

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When: 
November 5, 2014 - 3:00pm - 5:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N239-N241
SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.RDE6 - LEARN to Earn - Opening the door to sustainable profitsPresented by Tony Adams, LeadersWay and PPG Industries; Kevin Wolfe, LeadersWay and PPG IndustriesChick-Fil-A’s S. Truett Cathy said “When the rate of external change exceeds the rate of internal change, danger is eminent.” In today’s economy companies who create cultures of learning outperform their peer groups consistently in both organic growth and profits. The fact is the world is changing faster than we are learning! It’s not hard to see when you look at great companies like Google, SWA and Zappos.

The Art of Accessory Sales: Getting the Most from Your Sales Team. Powered by PRO (AD2)

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When: 
November 5, 2014 - 3:00pm - 4:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N252
To successfully market accessories, dealers need a clear-cut strategy. Hear the pros share tips that can take your dealership to the top. From the importance of having a management team that supports the value of an accessory program, to educating and training sales personnel on the benefits of selling accessorized vehicles, to building partnerships with restyling professionals who have the facilities, skills and marketing savvy to create high-profit accessory programs, this session gives you the tools to succeed. FREE Seminar-Click Here to Pre-Register!

Your Career; Your Success. Powered by the SBN. (SS4)

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When: 
November 5, 2014 - 3:00pm - 4:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N258
Hear from a diverse panel of Industry Icons and Business Leaders as they share professional habits and behaviors which facilitated their success in business and life. FREE Seminar-Click Here to Pre-Register!

Digital Technology in the Car: Silicon Valley Technology Meets Motor City Applications. (KC4)

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When: 
November 6, 2014 - 9:00am - 10:30am
Where: 
Las Vegas Convention Center, Upper North Hall, N258
The race to define future vehicles is on. Competition for the future of the auto industry is rapidly evolving between Silicon Valley and Detroit. While product is king, digital technology, vehicle electronics and software rule. Embedded vehicle software is teachable; SEMA makes it accessible. The recession accelerated the auto industry’s transformational changes required for growth as well as the reinvention of vehicles -- from mechanical to electrical systems, from stand-alone to connected and from mass markets to personalization and customization. The changes we are going through today will impact the performance aftermarket industry for decades to come.

ARMO Roundtable. (EM3)

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When: 
November 6, 2014 - 9:30am - 11:30am
Where: 
Las Vegas Convention Center, Upper North Hall, N262
FREE Session-Click Here to Pre-Register!

SCRS Repairer Driven Education: RDFree3 - FREE SESSION - 2015 F-150 Repair Information

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When: 
November 6, 2014 - 10:00am - 10:45am
Where: 
Las Vegas Convention Center, North Hall, SCRS Collision Repair & Refinish Stage
SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.RDFree3 - FREE SESSION - 2015 F-150 Repair InformationPresented by Larry Coan, Ford Motor Company; Gerry Bonanni, Ford Motor CompanyFREE seminar; pre-registration is required. Click here to register for the SCRS Repairer Driven Education (RDE) series.For more information, visit the SCRS RDE website.

Merchandising Accessories to Vehicle Dealers: What You Need to Know. Powered by PRO. (BI3)

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When: 
November 6, 2014 - 10:15am - 11:15am
Where: 
Las Vegas Convention Center, Upper North Hall, N254
Build a winning dealer-direct sales program. Learn how to get in the door of any dealership. Discover how to overcome objections, negotiate with key decision makers, and what’s expected in terms of quality, service and more. A must-attend seminar for restylers, truck-accessory retailers, and mobile installers/expediters looking to take their business to the next level. FREE Seminar-Click Here to Pre-Register!

Have You Asked Your Customer to Marry You? (Are you really engaged?) (CS4)"

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When: 
November 6, 2014 - 10:15am - 11:15am
Where: 
Las Vegas Convention Center, Upper North Hall, N256
Presented by: Nancy Friedman, Telephone Doctor. FREE Seminar-Click Here to Pre-Register!

The Moment of Truth. (MS3)

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When: 
November 6, 2014 - 10:15am - 11:15am
Where: 
Las Vegas Convention Center, Upper North Hall, N253
This is about converting shoppers to buyers. You spend a lot of money and effort to get prospects to your store or shop. It's important to turn as many as possible into customers while they're there. This gives you the tools to do it. Presented by: Larry Mersereau, PromoPower. FREE Seminar-Click Here to Pre-Register!

SCRS Repairer Driven Education: RDFree4 - FREE SESSION - Guide to Complete Repair Planning – Estimating Tips

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When: 
November 6, 2014 - 11:00am - 11:45am
Where: 
Las Vegas Convention Center, North Hall, SCRS Collision Repair & Refinish Stage
SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.RDFree4 - FREE SESSION - Guide to Complete Repair Planning – Estimating TipsPresented by Toby ChessFREE seminar; pre-registration is required. Click here to register for the SCRS Repairer Driven Education (RDE) series.For more information, visit the SCRS RDE website.

SCRS Repairer Driven Education: RDE9 - Surviving the Push for Refinish Reductions - Spot within Panel Survival Kit

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When: 
November 6, 2014 - 12:30pm - 2:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N239-N241
SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry. RDE9 - Surviving the Push for Refinish Reductions - Spot within Panel Survival KitPresented by Tim Ronak, AkzoNobel Automotive and Aerospace Coatings This presentation is a 2014 update on the industry acclaimed Spot With-in Panel Survival Kit designed to utilize the databases to deflect requests to ""alter"" or ""reduce"" refinish times from published database times. A copy of this kit will be provided to attendees, and the session will define: 1. History of the labor operation, and where it came from? 2.

SCRS Repairer Driven Education: RDE8 - Leaning on Process for Profit Improvement

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When: 
November 6, 2014 - 12:30pm - 2:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N235-N237
SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry. RDE8 - Leaning on Process for Profit Improvement Presented by Steven Feltovich, Sherwin-Williams Automotive Finishes Driving financial results by increasing efficiency should be the goal of every business owner. Establish a process-driven culture for the ultimate competitive advantage! Learn how to connect the power of process to a sustainable business model. Increase profits by applying a Rapid Throughput Production Model. Pay-to-attend seminar; Pre-registration is required.

SCRS Repairer Driven Education: RDE7 - Check Yourself - Departmental Quality Control to Prevent Incorrect Repairs

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When: 
November 6, 2014 - 12:30pm - 2:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N231-N233
SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.RDE7 - Check Yourself - Departmental Quality Control to Prevent Incorrect RepairsPresented by Larry Montanez III, P&L Consultants, LLC This program is designed to cover commonly missed or discovered procedures during post repair inspections, which cause corrective and/or re-repairs. As we all know repairs can be costly and most can be prevented if checks and balances are put in place a SOP's. After this presentation attendees should have a better understanding of the following: 1. How to implement SOP's per department to ensure proper repairs 2.

How to Advance Your Business on Internet Connected TV. (DM5)

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When: 
November 6, 2014 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N253
Connected TVs, or televisions that are hooked up to the Internet, consume over a quarter of U.S. households today and is expected to grow to 759 million worldwide in 2018. Do you have video content you want to repurpose for a TV channel? Join this session to learn how you can take advantage of this growing trend and monetize your videos for your business! Presented by: Joseph Myers, Trinet Solutions. FREE Seminar-Click Here to Pre-Register!

Money v. Myths: The Truth About Profiting from Accessory Sales. Powered by PRO. (AD3)

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When: 
November 6, 2014 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N252
It’s a fact. Aftermarket products provide valid options for consumers in terms of appearance, power, handling and utility, and they deliver superior performance, quality and value. Learn the key steps to creating and running a successful accessory program. Discover why savvy new-car and independent dealers rely on aftermarket accessories to generate faster sales for greater profit. Hear how accessories build a strong dealership identity and heighten customer satisfaction. A must-attend session for principals and managers looking to take their dealership to the next level. FREE Seminar-Click Here to Pre-Register!

Winning Your Share: How Local Business Can Get Involved in Technology. (MS4)

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When: 
November 6, 2014 - 2:00pm - 3:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N254
Presented by: Tim Odom, AAM USA Inc. FREE Seminar-Click Here to Pre-Register!

Management at 2: Risk Management and Standard of Care (TM7)

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When: 
November 6, 2014 - 2:00pm - 3:30pm
Where: 
Las Vegas Convention Center, South Hall, S115-116
TIA has been working closely with Federated Insurance over the past few years to help tire service providers develop effective risk management programs. Everything from driving safety to service procedures and training has an effect on the amount of liability that companies must assume. This presentation will identify the most common types of losses in the tire service industry and explain how standard of care applies to everything that happens in the shop. It will also feature actual case studies from the industry to demonstrate how easily a tire service provider can become exposed to litigation. FREE Seminar-Click Here to Pre-Register!

Have You Asked Your Customer to Marry You? (Are you really engaged?) (CS5)"

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When: 
November 6, 2014 - 2:00pm - 3:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N256
Presented by: Nancy Friedman, Telephone Doctor. FREE Seminar-Click Here to Pre-Register!

SCRS Repairer Driven Education: RDE12 - Getting Paid For Investing in Facility, Equipment and Training

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When: 
November 6, 2014 - 3:00pm - 5:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N239-N241
SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry. RDE12 - Getting Paid For Investing in Facility, Equipment and Training Presented by Tim Ronak, AkzoNobel Automotive and Aerospace Coatings Repairers are facing significant additional tooling and training to repair modern vehicle construction materials and technology. This session will look at the shrinking Labor GP% due to additional costs of investment in equipment, facility and training. Strategies will be explored to understand the mechanisms at your disposal to offset these rising business costs to justify a return on that capital expenditure. 1.
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