SEMA Show by Day (Tuesday, November 5, 2013)

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Online Marketing: Google: Road to Winning Drivers - The Digital Shift, Powered by ETTN

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When: 
November 5, 2013 - 11:00am - 12:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N260

Presented by: Jim Casali, Google

The digital age has ushered in changes in how drivers make their automotive product purchase decisions.  Google’s Automotive Aftermarket team will share exclusive research on how search, mobile, & video play an integral role in the road to winning drivers.

Online Marketing: Google: Road to Winning Drivers - Driving Sales in a Multi-Device World, Powered by ETTN

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When: 
November 5, 2013 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N260

Presented by: Andrew Mirasol, Google

Building off of the trends & research shared in the morning presentation, Google’s Automotive Aftermarket team will share the latest product news across search, mobile, & video that will enable aftermarket businesses to connect with today’s digital shoppers across platforms and ultimately drive sales.

Online Marketing: Winning Your Share: How Aftermarket Retailers Can Compete at the Intersection of Digital and Brick and Mortar

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When: 
November 5, 2013 - 3:00pm - 4:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N260

Presented by: Tim Odom, AAM USA Inc.

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