SEMA Show by Day (Tuesday, November 5, 2013)

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Industry Trends & Forecasts: Ethanol's Effect on Carburetors - What E10 Up To E85 Does To Carburetors

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When: 
November 5, 2013 - 2:00pm - 3:00pm
Where: 
Las Vegas Convention Center, N262

Presented by: Lake Speed, Jr., Driven Racing Oil-Joe Gibbs Racing; Michael Miller, Sunoco Race Fuels

Tires at 2: Successful Tire Dealers Share Their Secrets

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When: 
November 5, 2013 - 2:00pm - 3:30pm
Where: 
Las Vegas Convention Center, Upper South Hall, S115-116

Every year, two of the industry’s leading trade publications recognize a tire dealer for their accomplishments. Tire Business has the Humanitarian Award, which is focused on a dealer who makes significant charitable contributions to their community. Tire Business issues the Top Shop Award to a dealer who demonstrates a continued effort to be the best at everything in their respective market. This year’s winners will each give a brief description of their companies and then offer some insight on what they think has made them successful.

Product Training: 3M: Auto Care's Latest Technological Breakthrough

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When: 
November 5, 2013 - 2:30pm - 3:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Presented by: Michelle Woodard, 3M

With over 100 years of experience in the automotive industry, 3M continues to bring innovation to the car owner. Come hear Todd Mathes and Sally Schultz, 3M Automotive Technical Experts, discuss our latest innovations in the industry.

Online Marketing: Winning Your Share: How Aftermarket Retailers Can Compete at the Intersection of Digital and Brick and Mortar

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When: 
November 5, 2013 - 3:00pm - 4:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N260

Presented by: Tim Odom, AAM USA Inc.

Auto Dealer: Maximizing Dealership Profitability with Accessories, Powered by NIADA & PRO

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When: 
November 5, 2013 - 3:00pm - 4:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N253

Presented by: Ellen McKoy, Editor, Trucking Times Magazine; Ron Leslie, Katzkin; Ed Woods, Parkway Ford & Lincoln; Rick Ricart, Ricart Automotive Group; Kevin McGowan, Auto Trim Restyling; Josh Poulson, Auto Additions, Inc.

Accessorizing is the cornerstone to building high-margin profit centers.  Learn how your dealership can capture its share of the lucrative accessory business. Hear from the experts as they share insights on industry trends and provide proven strategies on how to implement a successful accessory program. A must-attend session for any franchised dealership principal or manager looking to accelerate sales and profits and outmaneuver the competition.

Industry Trends & Forecasts: Who’s in the Driver’s Seat? A Comprehensive Look at Generational Trends in the Automotive Industry

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When: 
November 5, 2013 - 3:00pm - 4:00pm
Where: 
Las Vegas Convention Center, N254

Presented by:  Melinda Zabritski, Senior Director of Experian Automotive

SCRS Repairer Driven Education: RD2U - Understanding Your Business: Cycle Time Reduction Workshop $

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When: 
November 5, 2013 - 3:00pm - 5:00pm
Where: 
N231 - 233

Repairer Driven Education, RDE, SCRS, SEMA Show

Mobile Electronics: Demystifying Factory-Installed Audio Systems, A Practical Path To Upgrades

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When: 
November 5, 2013 - 3:00pm - 4:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N256

Presented by: Andy Wehmeyer, Independent Manufacturing Consultant

Vehicle Technology: Next-Gen Racers, Designers and Engineers Forum

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When: 
November 5, 2013 - 3:30pm - 4:30pm
Where: 
Las Vegas Convention Center, Grand Lobby, Vehicle Technology Center

Presented by: John Waraniak, Paul Venhovens, Luke Johnson, Kenzie Ruston, Ryan Peece, Darrell Wallace, Jr., Julian Gill

For more information regarding the Next-Gen Racers, Designers amd Engineers Forum, please visit:

Vehicle Technology Theatre Schedule


Introduction to PIES & ACES. (SDC1)

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When: 
November 3, 2014 - 8:00am - 9:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N261
Just getting started with product data? Our introductory course will explain the industry data standards in easy to understand terms, giving you the confidence to begin managing your product data like a pro! FREE Seminar-Click Here to Pre-Register!

THE PUMPKIN PLAN: A Simple Strategy for Growing a Remarkable Business in Any Field. (KC1)

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When: 
November 3, 2014 - 9:00am - 10:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N258
There is a big lesson to be learned from farmers. Not the everyday guys, but those county fair geeks who grow one ton pumpkins. They hold the secret to explosive growth, and Mike will show you how it applies directly to your business. It’s your turn to grow an award winning, explosive company! Presented by: Mike Michaelowicz, Entrprenuerial Advocate. FREE Seminar-Click Here to Pre-Register!

Advanced PIES. (SDC2)

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When: 
November 3, 2014 - 9:00am - 10:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N261
Ready for a deeper dive into the PIES standard? Our advanced session will provide training on more detailed elements of the standard including how to use advanced product attributing to increase product visibility and enhanced product description building techniques. This session is especially important for product lines that are not Year / Make / Model application dependent. FREE Seminar-Click Here to Pre-Register!

Advanced ACES. (SDC3)

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When: 
November 3, 2014 - 10:00am - 11:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N261
For more advanced users, this ACES session will provide training and insight into this critical data standard. Topics include advanced training on the proper use of each of the ACES segments, and how to use the ACES Fitment Standard in conjunction with the PIES standard to increase product search-ability and sell more parts. FREE Seminar-Click Here to Pre-Register!

SCRS Repairer Driven Education (RDE) Series

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When: 
November 3, 2014 - 10:00am - November 7, 2014 - 2:30pm
Where: 
Las Vegas Convention Center

 

Healthcare Reform Law: What You Need to Know! (LR1)

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When: 
November 3, 2014 - 10:15am - 11:15am
Where: 
Las Vegas Convention Center, Upper North Hall, N256
How will ACA affect you and your employees? What do you need to know now to prepare? What changes will be coming over the next few years? Gene Marks can help. Gene’s business management columns in the New York Times, Forbes, Inc.com and The Huffington Post are read weekly by hundreds of thousands of small and medium sized business people around the country. Gene is also a business owner himself, running a ten person consulting firm near Philadelphia. In the course of his writings on the political world and the economy and how it affects businesses like his, Gene has interviewed hundreds of other consultants, media, pundits, experts and Congressmen about the effects of healthcare reform. This presentation sums up the key issues affecting business people. It is not too detailed. It is not too technical. It’s a straightforward review of the ACA as it affects small and medium sized companies.

Building a Sustainable Social Media Strategy. (DM1)

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When: 
November 3, 2014 - 10:15am - 11:15am
Where: 
Las Vegas Convention Center, Upper North Hall, N252
This 45-50 minute session takes a practical, step-by-step approach to building a social media strategy founded on actual business goals. Perfect 101-201 level course for everyone from C-Suite to Marketing. Presented by: Jennifer Cario, SugarSpun Marketing. FREE Seminar-Click Here to Pre-Register!

20 Questions: Examining the Economic Climate. (EM1)

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When: 
November 3, 2014 - 10:15am - 11:15am
Where: 
Las Vegas Convention Center, Upper North Hall, N254
When Dr. Bill Watkins starts talking about the economy, no one is checking their Facebook page. And when he’s done, there are dozens of posts you have not read yet because Bill talks about the complicated world of economics in a way you can understand. A former banker, he has been an economist for the past 20 years and is often cited on CNN, Fox Business News, The Wall Street Journal and Los Angeles Times. Dr. Watkins is director of the Center for Economic Research and Forecasting at Cal Lutheran University in Thousand Oaks, CA. He also chairs the Master’s in Economics program. In this program, Bill will be questioned by Pulitzer-Prize-winning former journalist Tim Gallagher. The program, called “20 questions in 20 minutes” is a fast-paced trip through the current economic climate. And there is audience participation at the end. Presented by: Tim Gallagher, The 2020 Network; Dr. Watkins, Center for Economic Research and Forecasting at Cal Lutheran University.

Opportunities for SEMA Member Manufacturers in the Middle East. (IT1)

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When: 
November 3, 2014 - 11:00am - 12:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N259
Moderated by: Linda Spencer, SEMA Director of International and Government Relations. FREE Seminar-Click Here to Pre-Register!

Business Success with the SDC. (SDC4)

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When: 
November 3, 2014 - 11:00am - 12:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N261
Be prepared for a lively discussion with a panel of SDC members moderated by Bob Moore. Actual data users and managers will be on stage and ready to answer your questions and provide insight on their data management practices. We want your business to succeed, and the SDC can help! FREE Seminar-Click Here to Pre-Register!

10 Economic, Political, and Tech Trends That Will Affect Your Business Tomorrow (BI1)

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When: 
November 3, 2014 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N252
Join Gene for an interactive presentation he explains what today’s winning companies are doing to make sure they’re earning big profits tomorrow. Presented by: Gene Marks, The Marks Group. FREE Seminar-Click Here to Pre-Register!

Pricing Policies 101: Combating Resale Price Erosion with Resale Price and MAP Policies—Adopting a New Policy or Improving an Existing One. Powered by MPMC. (LR2)

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When: 
November 3, 2014 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N253
This is everything you wanted to know about pricing policies, but didn’t know who to ask. Resale price erosion is an increasingly common problem faced by suppliers that is caused by corrosive competition among traditional resellers and those with lower costs of doing business, such as online sellers. Various lawful approaches that a supplier can take to prevent or manage this situation will be discussed in a realistic, no-nonsense fashion, along with which options work best in particular circumstances. Presented by: Eugene F. Zelek, Jr., Co-Chair Antitrust and Trade Regulation Group, Freeborn & Peters LLP

The Developing Russian Specialty Equipment Market. (IT2)

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When: 
November 3, 2014 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N259
Moderated by: Linda Spencer, SEMA Director of International and Government Relations. FREE Seminar-Click Here to Pre-Register!

Innovation Workshop: Innovate Differently to Attract Gen X & Y Auto Customers: 5 Fool Proof Rules. (SS1)

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When: 
November 3, 2014 - 1:00pm - 3:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N262
The world is more complex than ever and the Auto world is continuing to evolve, with GEN X & GEN Y consumers becoming increasingly more relevant. Join GfK for an enlightening session where we introduce “Five Fool Proof Rules” to understand culturally and attitudinally what’s different about these cohorts, how to creatively address their needs, and not only how but why to adjust your innovation process to meet their unique demands. This session is jam-packed with both thought-provoking, short-segment insights and a hands-on, interactive workshop to give you great opportunities to share innovation expertise and ideas. FREE Seminar-Click Here to Pre-Register!
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