SEMA Show by Day (Monday, July 1, 2013)

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Marketing Strategies: Email Marketing for Small Businesses in the 21st Century (MS2)

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When: 
November 3, 2015 - 10:00am - 11:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N252

Presented by: Karl Stearns, KMS Marketing Solutions

Email as a marketing tool has the highest ROI (returning $40.56 per dollar spent) of any medium a small business can use. In this program we review best practices for email marketing including:

  • Creating compelling content
  • Proper length of emails
  • How to use hyperlinks - video and document download links
  • Integrating email campaigns with social media
  • Repurposing and reusing content
  • Increasing the size of your database

This information is based on Constant Contact’s 15 years of experience and nearly 1 trillion emails delivered for customers. All attendees will receive a free 60-day trial account from Constant Contact.

Tires: Road Service Safety (TM2)

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When: 
November 3, 2015 - 10:00am - 11:00am
Where: 
Las Vegas Convention Center, South Hall, S106-107

Road service trucks are the backbone of the commercial tire industry. But servicing tires on the side of a road or highway creates a number of additional safety hazards. This seminar will analyze the risks associated with emergency road service and provide valuable tips that dealers can use to protect employees.

Add this FREE seminar to your itinerary through your SEMA Show Registration dashboard: Register today!

Tires: New Developments in TPMS & Tool Technology (TM1)

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When: 
November 3, 2015 - 10:00am - 11:30am
Where: 
Las Vegas Convention Center, South Hall, S115-116

Come hear straight from the original equipment manufacturers what has just come out and what the future holds for TPMS. The 2015 model year is proving to be a little more challenging to the technicians in field, compared to the last couple years. Many of the OE sensor manufacturers will be in attendance to educate attendees on what to look for on the newer vehicles hitting the road.

Today’s TPMS tools can offer many benefits to your service center. This is a one-stop shop where you will hear directly from the TPMS tool manufacturers about many of the tools available today. Plus, you’ll learn how these pieces of equipment can help turn TPMS service into the profit center it should be for your business.

Women Driven: The Truth About Marketing to Women, Powered by SBN (WD2)

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When: 
November 3, 2015 - 11:00am - 12:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N256

Presented by: Michelle Krebs, Director of Automotive Relations, Auto Trader; Lynn Ponder, Webcitygirls

Customer Service & Sales: Creating Awesome Customer Experiences (CS2)

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When: 
November 3, 2015 - 11:00am - 12:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N254

Presented by: Kordell Norton, KordellNorton.com

Stop Being a Best-Kept-Secret . . . How to get Engaged Customers and have THEM Sell You to Others. Is your phone ringing? Are your customers singing your praises to others? Awesome Customer Experiences will give you DRASTIC methods to market and brand your business. Come and explore the corporate secrets of the biggest corporations on how to communicate your value, and get the customers to buy . . . now. Entertaining, interactive and filled with example this session will:

Automotive Electronics: Installing High Fidelity Audio in Cars (AE1)

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When: 
November 3, 2015 - 1:00pm - 2:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N252

Presented by: Andy Wehmeyer, CEO, Audiofrog, Inc.

Social Media Marketing: Staying Sane as a One Person Social Media Department (SM1)

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When: 
November 3, 2015 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N253

Presented by: Michael Brown, Founder, The Brainzooming Group

A study from last year found that 65% of people working on social media do it part-time along with other job responsibilities. Additionally, 42% of people who work on social media full-time are one person departments. That means there's typically too little time available to craft social strategy, create and share content, manage a community, and stay on top of all the latest and greatest changes in tools and practices.

Trying to make social media work as a one person department demands being more efficient, effective, and smart about how you invest your time and energy to make everything work smoothly. This session provides answers from someone who is a veteran of making a part-time, solo social media "department" work. Attendees will learn tested tips and ideas for:

I-CAR: Full-Frame Partial Replacement (FFR01) $

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When: 
November 3, 2015 - 1:00pm - 5:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N238

I-CAR, the Inter-Industry Conference on Auto Collision Repair, 2011 SEMA Show



I-CAR, the Inter-Industry Conference on Auto Collision Repair, is returning to the SEMA Show in 2015 with I-CAR training available to attendees each day of the SEMA Show. I-CAR training is structured around individual’s roles as collision industry professionals and helps achieve the knowledge required to advance in the industry.

 

Full-Frame Partial Replacement (FFR01)

I-CAR: 2015 Ford F-150 Structural Repair Training Course-Part 1 (FOR06) $

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When: 
November 3, 2015 - 1:00pm - 5:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N240

I-CAR, the Inter-Industry Conference on Auto Collision Repair, 2011 SEMA Show



I-CAR, the Inter-Industry Conference on Auto Collision Repair, is returning to the SEMA Show in 2015 with I-CAR training available to attendees each day of the SEMA Show. I-CAR training is structured around individual’s roles as collision industry professionals and helps achieve the knowledge required to advance in the industry.

 

2015 Ford F-150 Structural Repair Training Course-Part 1 (FOR06)

Customer Service & Sales: Spontaneous Combustion: How to Become a Trusted Advisor Using Consultative Selling Skills that DRIVE Results! (CS3)

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When: 
November 3, 2015 - 2:00pm - 3:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N254

Presented by: Kordell Norton, KordellNorton.com

Discover the magic of consultative selling skills combined with the customers demand for trusted advisers. Highly interactive and customized, you will learn how successful business people are stealing the simple and easy to use methods that doctors and lawyers use to build creditability, professionalism and power. You can Drive High Performance Sales:

Tires: Successful Tire Dealers Share Their Secrets (TM3)

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When: 
November 3, 2015 - 2:00pm - 3:30pm
Where: 
Las Vegas Convention Center, South Hall, S115-116

Join the Modern Tire Dealer "Tire Dealer of the Year", the Tire Business "Humanitarian Award" winner, and the Tire Review "Top Shop" for presentations on what makes them successful followed by an informative question and answer session.

Add this FREE seminar to your itinerary through your SEMA Show Registration dashboard: Register today!

Emerging Markets: Test Driving with Millennials: An In-Depth Look at the Next Generation of Car Owners (EM3)

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When: 
November 3, 2015 - 2:00pm - 3:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N256

Presented by: Brad Smith, Director of Automotive Market Statistics, Experian

It’s no secret that the millennial generation is the next group of car buyers who will have a significant impact on the automotive aftermarket industry. But who is the millennial car shopper? What kind of vehicles are they driving? Are they holding onto their vehicles for extended periods of time? How are they searching for vehicle parts? By better understanding what the millennial driver looks like, what their behaviors are and how they consume information, aftermarket specialty companies will be positioned for success in the marketplace.

In this session, Brad Smith, Experian’s director of automotive market statistics will examine this young generation, and provide in-depth analysis on how aftermarket companies can more successfully target this demographic.

Emerging Markets: Case Study: Go Inside Formula Drift (EM2)

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When: 
November 3, 2015 - 3:00pm - 4:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N253

Presented by: Jim Liaw, Formula Drift

Add this FREE seminar to your itinerary through your SEMA Show Registration dashboard: Register today!

Business Technology: e-Commerce Solved! Nineteen Things Your e-Commerce Site Should Have and How to Make the SEMA Data Co-op Work For You (BT2)

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When: 
November 3, 2015 - 3:00pm - 4:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N252

Presented by: Karl Stearns, KMS Marketing Solutions

E-commerce requires more than just putting up a site and dumping some products on a page. There are strategies that make e-commerce sites work and best practices you need to apply. In the accessory industry, you MUST have the 19 things we discuss.

As a SEMA member, you have an additional powerful tool that will put your e-commerce site light years ahead of competitors:  The SEMA Data Co-op. How does the Data Co-op help you? Find out in this program what powerful tools have been put in place to make you successful. This program is designed for real world, small business people. Rather than focusing on information that goes over the heads of attendees, it will provide practical, feet on the street information that any accessory reseller can use.

Marketing Strategies: Fueling Industry Growth (MS3)

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When: 
November 3, 2015 - 3:15pm - 4:15pm
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Presented by: Cameron Douglass, Director of Marketing, OPTIMA Batteries

How the spirit of industry events drive us forward through camaraderie and competition.

Add this FREE seminar to your itinerary through your SEMA Show Registration dashboard: Register today!


Keynote & Coffee: Marketing to Millennial Women, Powered by SBN (KC3)

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When: 
November 4, 2015 - 8:00am - 9:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Presented by: Bridget Brennan, CEO, Female Factor

What are the most powerful techniques for reaching Millennial women, the influential generation of consumers who were born between 1980 and 2000? In this engaging presentation, Brennan provides insights on this crucial target audience, who are already the newest generation of mothers. Millennial women are a prime target audience for everything from cars to furniture to financial services. As a generation that's come of age with social media and technology, what’s the best way to reach them? Brennan explores how the Millennial generation’s unique perception of the world (and themselves) impact brand preferences, marketing responses and choice of sales channel. Attendees will learn the cultural forces that have shaped Millennial women, and how to apply this knowledge to marketing and sales efforts. Topics include:

I-CAR: 2015 Ford F-150 Structural Repair Training Course-Part 2 (FOR06) $

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When: 
November 4, 2015 - 8:00am - 12:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N240

I-CAR, the Inter-Industry Conference on Auto Collision Repair, 2011 SEMA Show



I-CAR, the Inter-Industry Conference on Auto Collision Repair, is returning to the SEMA Show in 2015 with I-CAR training available to attendees each day of the SEMA Show. I-CAR training is structured around individual’s roles as collision industry professionals and helps achieve the knowledge required to advance in the industry.

 

2015 Ford F-150 Structural Repair Training Course-Part 2 (FOR06)

Legal & Regulatory: Schedule a Free Private Meeting with a Trademark, Patent, Copyright, Tax, Customs/Enforcement or Antitrust Attorney (LR6)

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When: 
November 4, 2015 - 9:00am - 4:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N242

Sponsored by ETTN, HRIA, MPMC, WTC & ARMO Councils.

SEMA members have a unique opportunity to schedule a free one-on-one meeting with an intellectual property rights, Customs or antitrust attorney. Private meetings are available in 20 minute segments. Please specify your area of interest when you schedule your appointment(s), so that we can pair you with an attorney specializing in that discipline. Among the topics covered by our experts:

Conversations: Shifting Gears-Industry Interviews with Leaders & Legends (CV2)

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When: 
November 4, 2015 - 9:30am - 10:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Add this FREE seminar to your itinerary through your SEMA Show Registration dashboard: Register today!

Tires: TPMS for Trucks (TM4)

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When: 
November 4, 2015 - 10:00am - 11:00am
Where: 
Las Vegas Convention Center, South Hall, S115-116

Inflation pressure maintenance is becoming more important for fleets with rising tire costs and CSA regulations. This session will focus in the different types of tire pressure monitoring system technology that fleets are currently using and provide attendees with the service requirements for each system.

Add this FREE seminar to your itinerary through your SEMA Show Registration dashboard: Register today!

Business Management: Taking the NO Out of InNOvation (BM4)

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When: 
November 4, 2015 - 10:00am - 11:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N253

Presented by: Mike Brown, Founder, The Brainzooming Group

Ask nearly any business professional if innovation is important for career success and the answer is typically “YES.” Ask them if they’d like to be more innovative, and you’ll usually hear “YES” again. But ask if they have a plan and an approach to continually become more innovative, and you’ll likely hear “NO.”

If these answers sound like they’re yours, then you’ll benefit from this session which helps to take the “NO” out of InNOvation. This innovation training presentation will teach you how to:

YEN Launchpad-The Next Great Business: Entrepreneur’s Pitch their Ideas (LP)

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When: 
November 4, 2015 - 11:00am - 12:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Witness the premier SEMA business competition that launches new automotive products and services. Now in its third year, this business competition offers top innovators, inventors and entrepreneurs under the age of 40 an industry platform to showcase their business for marketing a new automotive product or service.  The five finalists take center stage to prove to the judges that their product is the best. This is a MUST ATTEND for any automotive entrepreneur!

Auto Dealer: Car Dealer Stories: Unfiltered Truths About Operating a Profitable Accessory Program (AD2)

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When: 
November 4, 2015 - 11:00am - 12:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N254

Add this FREE seminar to your itinerary through your SEMA Show Registration dashboard: Register today!

Social Media Marketing: Automotive Video on Youtube (SM2)

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When: 
November 4, 2015 - 11:00am - 12:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N256

Presented by: Eric Cook, EricTheCarGuy.com

For the past 6 years I've built a business around 'how to' auto repair video on YouTube. At this time I have over 80 million views. I'd like to talk about how I did it and what it's like.

Add this FREE seminar to your itinerary through your SEMA Show Registration dashboard: Register today!

Vehicle Technology: Performance Branding & Design Forum: The Intersection of Cars and Car Culture (TBS3)

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When: 
November 4, 2015 - 1:00pm - 2:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Moderated by: John Waraniak, VP, SEMA Vehicle Technology

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