SEMA Show by Day (Wednesday, May 1, 2013)

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Social Media Marketing: Staying Sane as a One Person Social Media Department (SM1)

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When: 
November 3, 2015 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N253

Presented by: Michael Brown, Founder, The Brainzooming Group

A study from last year found that 65% of people working on social media do it part-time along with other job responsibilities. Additionally, 42% of people who work on social media full-time are one person departments. That means there's typically too little time available to craft social strategy, create and share content, manage a community, and stay on top of all the latest and greatest changes in tools and practices.

Trying to make social media work as a one person department demands being more efficient, effective, and smart about how you invest your time and energy to make everything work smoothly. This session provides answers from someone who is a veteran of making a part-time, solo social media "department" work. Attendees will learn tested tips and ideas for:

Automotive Electronics: Installing High Fidelity Audio in Cars (AE1)

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When: 
November 3, 2015 - 1:00pm - 2:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N252

Presented by: Andy Wehmeyer, CEO, Audiofrog, Inc.

Customer Service & Sales: Spontaneous Combustion: How to Become a Trusted Advisor Using Consultative Selling Skills that DRIVE Results! (CS3)

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When: 
November 3, 2015 - 2:00pm - 3:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N254

Presented by: Kordell Norton, KordellNorton.com

Discover the magic of consultative selling skills combined with the customers demand for trusted advisers. Highly interactive and customized, you will learn how successful business people are stealing the simple and easy to use methods that doctors and lawyers use to build creditability, professionalism and power. You can Drive High Performance Sales:

Emerging Markets: Test Driving with Millennials: An In-Depth Look at the Next Generation of Car Owners (EM3)

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When: 
November 3, 2015 - 2:00pm - 3:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N256

Presented by: Brad Smith, Director of Automotive Market Statistics, Experian

It’s no secret that the millennial generation is the next group of car buyers who will have a significant impact on the automotive aftermarket industry. But who is the millennial car shopper? What kind of vehicles are they driving? Are they holding onto their vehicles for extended periods of time? How are they searching for vehicle parts? By better understanding what the millennial driver looks like, what their behaviors are and how they consume information, aftermarket specialty companies will be positioned for success in the marketplace.

In this session, Brad Smith, Experian’s director of automotive market statistics will examine this young generation, and provide in-depth analysis on how aftermarket companies can more successfully target this demographic.

Business Technology: e-Commerce Solved! Nineteen Things Your e-Commerce Site Should Have and How to Make the SEMA Data Co-op Work For You (BT2)

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When: 
November 3, 2015 - 3:00pm - 4:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N252

Presented by: Karl Stearns, KMS Marketing Solutions

E-commerce requires more than just putting up a site and dumping some products on a page. There are strategies that make e-commerce sites work and best practices you need to apply. In the accessory industry, you MUST have the 19 things we discuss.

As a SEMA member, you have an additional powerful tool that will put your e-commerce site light years ahead of competitors:  The SEMA Data Co-op. How does the Data Co-op help you? Find out in this program what powerful tools have been put in place to make you successful. This program is designed for real world, small business people. Rather than focusing on information that goes over the heads of attendees, it will provide practical, feet on the street information that any accessory reseller can use.

Emerging Markets: Case Study: Go Inside Formula Drift (EM2)

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When: 
November 3, 2015 - 3:00pm - 4:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N253

Presented by: Jim Liaw, Formula Drift

Add this FREE seminar to your itinerary through your SEMA Show Registration dashboard: Register today!

Marketing Strategies: Fueling Industry Growth (MS3)

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When: 
November 3, 2015 - 3:15pm - 4:15pm
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Presented by: Cameron Douglass, Director of Marketing, OPTIMA Batteries

How the spirit of industry events drive us forward through camaraderie and competition.

Add this FREE seminar to your itinerary through your SEMA Show Registration dashboard: Register today!


Keynote & Coffee: Marketing to Millennial Women, Powered by SBN (KC3)

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When: 
November 4, 2015 - 8:00am - 9:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Presented by: Bridget Brennan, CEO, Female Factor
 

Conversations: Shifting Gears-Industry Interviews with Leaders & Legends (CV2)

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When: 
November 4, 2015 - 9:30am - 10:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Add this FREE seminar to your itinerary through your SEMA Show Registration dashboard: Register today!

Business Management: Taking the NO Out of InNOvation (BM4)

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When: 
November 4, 2015 - 10:00am - 11:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N253

Presented by: Mike Brown, Founder, The Brainzooming Group

Ask nearly any business professional if innovation is important for career success and the answer is typically “YES.” Ask them if they’d like to be more innovative, and you’ll usually hear “YES” again. But ask if they have a plan and an approach to continually become more innovative, and you’ll likely hear “NO.”

If these answers sound like they’re yours, then you’ll benefit from this session which helps to take the “NO” out of InNOvation. This innovation training presentation will teach you how to:

Social Media Marketing: Automotive Video on Youtube (SM2)

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When: 
November 4, 2015 - 11:00am - 12:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N256

Presented by: Eric Cook, EricTheCarGuy.com

For the past 6 years I've built a business around 'how to' auto repair video on YouTube. At this time I have over 80 million views. I'd like to talk about how I did it and what it's like.

Add this FREE seminar to your itinerary through your SEMA Show Registration dashboard: Register today!

YEN Launchpad-The Next Great Business: Entrepreneur’s Pitch their Ideas (LP)

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When: 
November 4, 2015 - 11:00am - 12:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Witness the premier SEMA business competition that launches new automotive products and services. Now in its third year, this business competition offers top innovators, inventors and entrepreneurs under the age of 40 an industry platform to showcase their business for marketing a new automotive product or service.  The five finalists take center stage to prove to the judges that their product is the best. This is a MUST ATTEND for any automotive entrepreneur!

Auto Dealer: Car Dealer Stories: Unfiltered Truths About Operating a Profitable Accessory Program (AD2)

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When: 
November 4, 2015 - 11:00am - 12:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N254

Add this FREE seminar to your itinerary through your SEMA Show Registration dashboard: Register today!

Women Driven: FEMALE ONLY: Women in Business – Shattering the Glass Ceiling! Powered by SBN & TIA (WD3)

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When: 
November 4, 2015 - 1:00pm - 2:30pm
Where: 
Las Vegas Convention Center, Upper North Hall

Presented by: Freda Pratt-Boyer, President, Tire Industry Association; Michelle Krebs, Director of Automotive Relations, Auto Trader

Female Only - Networking & Education Special Event: The last decade has witnessed a growing awareness of the value women bring to the workplace, the impact they make on organizational bottom line, and the contribution to the economy at large. It’s driven policy makers and industry leaders to support women’s engagement in the workforce, and ascension into positions of greater influence.  On its own though, it’s not enough. Hear from a panel of successful women in the automotive industry and participate in an open dialogue on the qualities it takes to excel in business.

Vehicle Technology: Performance Branding & Design Forum: The Intersection of Cars and Car Culture (TBS3)

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When: 
November 4, 2015 - 1:00pm - 2:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Moderated by: John Waraniak, VP, SEMA Vehicle Technology

Auto Dealer: Enhancing the Consumer Experience: A New Approach to Dealership Profit Centers (AD1)

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When: 
November 4, 2015 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N252

Add this FREE seminar to your itinerary through your SEMA Show Registration dashboard: Register today!

Social Media Marketing: Build Your Brand Through Social Media Influencer Marketing (SM3)

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When: 
November 4, 2015 - 2:00pm - 3:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N256

Presented by: Lynn Ponder, Webcitygirls

Incorporating social media is a fundamental part of the success for marketing strategies these days.
Social Media has become king allowing consumers to talk and talk about brands. Learn everything there is to know about utilizing social media to extend your brand footprint and provide value to your clients. You will learn about:

Automotive Electronics: Electronic Enhancements in Powersports Vehicles (AE2)

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When: 
November 4, 2015 - 2:00pm - 3:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N254

Panelists: Jeff Meece, Meece Car Audio; Trevor Kaplan and Nathan Perkins, SSV Works

Marketing Strategies: Decoding Search Engine Optimization (MS1)

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When: 
November 4, 2015 - 3:00pm - 4:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N253

Presented by: Andy Dellenbach and Salvatore Surra, Mind over Eye

What is SEO and why does it matter? One of the foremost experts in the business will break it down into layman's terms and show you how to drive more sales and revenue from your digital marketing.

Add this FREE seminar to your itinerary through your SEMA Show Registration dashboard: Register today!

Customer Service & Sales: Exceptional Customer Service Skills (CS5)

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When: 
November 4, 2015 - 3:00pm - 4:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N252

Presented by: Richard Harder, Richard Harder & Associates

The focus of this interactive workshop is to demonstrate that excellent customer service is very achievable by delivering, often overlooked, basic and memorable acts of customer service.

Add this FREE seminar to your itinerary through your SEMA Show Registration dashboard: Register today!

Tires: Global Retread Symposium (TM6)

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When: 
November 4, 2015 - 3:15pm - 4:15pm
Where: 
Las Vegas Convention Center, Upper North Hall, N258

The Tire Industry Association (TIA) and the Tire Retread & Repair Information Bureau (TRIB) will host a gathering of retread industry leaders and professionals from around the world to discuss retread issues that cross international boundaries and impact the industry as a whole.

The Symposium will include panel discussions, led by industry experts, on a number of relevant topics that affect the retread industry. All those in the retread industry are invited to attend.

Keynote & Coffee: Why it Pays to Be Likeable: 7 Simple Social Concepts to Drive Business Results (KC4)

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When: 
November 5, 2015 - 8:00am - 9:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Presented by: Dave Kerpen, Founder & CEO, Likeable Local

From listening to storytelling, and advertising smarter to providing value, Dave will teach and inspire the audience about the new rules of social media.

Add this FREE seminar to your itinerary through your SEMA Show Registration dashboard: Register today!

Auto Dealer: Accessory Resources for New & Used-Vehicle Dealers (AD3)

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When: 
November 5, 2015 - 10:00am - 11:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N252


Add this FREE seminar to your itinerary through your SEMA Show Registration dashboard: Register today!

Emerging Markets: Building Tomorrow's Hot Rod (EM5)

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When: 
November 5, 2015 - 10:00am - 11:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Presented by: HRIA Builder's Panel

Add this FREE seminar to your itinerary through your SEMA Show Registration dashboard: Register today!

Social Media Marketing: Using Social Media to Connect, Convert, and Create an Amazing Customer Experience (SM5)

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When: 
November 5, 2015 - 10:00am - 11:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N253

Presented by: Nicole Kroese, Likeable Local

Are you struggling to turn your businesses' social media presence into something meaningful and ROI driving? You're not alone. This session will dive into how to pivot your social media presence from a lackluster, low engagement, or plateauing state into a place where real connections are created that turn into new business. From creating truly engaging content, to social listening and responding, to social media as a customer service tool, you'll leave with actionable tips and practices you can implement for a more connected, growing social strategy.

Add this FREE seminar to your itinerary through your SEMA Show Registration dashboard: Register today!

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