SEMA Show by Day (Monday, April 1, 2013)

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Keynote & Coffee: The Power of One Voice in Social Media: "United Breaks Guitars" (KC1)

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When: 
November 2, 2015 - 9:00am - 10:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Presented by: Dave Carroll, award winning singer-songwriter, professional speaker, author and social media innovator

Keynote & Coffee: The Approachable Leader: The Nametag Principal (KC2)

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When: 
November 3, 2015 - 8:00am - 9:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Presented by: Scott Ginsberg, HelloMyNameIsScott.com

What happens when you wear a nametag twenty-four seven? Even to bed? Just ask author, speaker, consultant and identity junkie Scott Ginsberg. Follow his fifteen year journey from silly experiment to social enlightenment. Scott will share lessons learned, mistakes made and insights gained from creating a career out of wearing a nametag every day. Even to bed.

Add this FREE seminar to your itinerary through your SEMA Show Registration dashboard: Register today!

Marketing Strategies: Email Marketing for Small Businesses in the 21st Century (MS2)

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When: 
November 3, 2015 - 10:00am - 11:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N252

Presented by: Karl Stearns, KMS Marketing Solutions

Email as a marketing tool has the highest ROI (returning $40.56 per dollar spent) of any medium a small business can use. In this program we review best practices for email marketing including:

  • Creating compelling content
  • Proper length of emails
  • How to use hyperlinks - video and document download links
  • Integrating email campaigns with social media
  • Repurposing and reusing content
  • Increasing the size of your database

This information is based on Constant Contact’s 15 years of experience and nearly 1 trillion emails delivered for customers. All attendees will receive a free 60-day trial account from Constant Contact.

Marketing Strategies: Fueling Industry Growth (MS3)

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When: 
November 3, 2015 - 3:15pm - 4:15pm
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Presented by: Cameron Douglass, Director of Marketing, OPTIMA Batteries

How the spirit of industry events drive us forward through camaraderie and competition.

Add this FREE seminar to your itinerary through your SEMA Show Registration dashboard: Register today!


Keynote & Coffee: How Expectations Are Changing the Sales Experience for Millennial Women, Powered by SBN (KC3)

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When: 
November 4, 2015 - 8:00am - 9:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Presented by: Bridget Brennan, CEO, Female Factor

What are the most powerful techniques for reaching Millennial women, the influential generation of consumers who were born between 1980 and 2000? In this engaging presentation, Brennan provides insights on this crucial target audience, who are already the newest generation of mothers. Millennial women are a prime target audience for everything from cars to furniture to financial services. As a generation that's come of age with social media and technology, what’s the best way to reach them? Brennan explores how the Millennial generation’s unique perception of the world (and themselves) impact brand preferences, marketing responses and choice of sales channel. Attendees will learn the cultural forces that have shaped Millennial women, and how to apply this knowledge to marketing and sales efforts. Topics include:

SEMA Launch Pad -The Next Great Business: Entrepreneur’s Pitch Their Ideas (LP)

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When: 
November 4, 2015 - 11:00am - 12:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Witness the premier SEMA business competition that launches new automotive products and services. Now in its third year, this business competition offers top innovators, inventors and entrepreneurs under the age of 40 an industry platform to showcase their business for marketing a new automotive product or service.  The five finalists take center stage to prove to the judges that their product is the best. This is a MUST ATTEND for any automotive entrepreneur!

Marketing Strategies: Decoding Search Engine Optimization (MS1)

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When: 
November 4, 2015 - 3:00pm - 4:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N253

Presented by: Andy Dellenbach and Salvatore Surra, Mind over Eye

What is SEO and why does it matter? One of the foremost experts in the business will break it down into layman's terms and show you how to drive more sales and revenue from your digital marketing.

Add this FREE seminar to your itinerary through your SEMA Show Registration dashboard: Register today!

Keynote & Coffee: Why it Pays to Be Likeable: 7 Simple Social Concepts to Drive Business Results (KC4)

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When: 
November 5, 2015 - 8:00am - 9:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Presented by: Dave Kerpen, Founder & CEO, Likeable Local

From listening to storytelling, and advertising smarter to providing value, Dave will teach and inspire the audience about the new rules of social media.

Add this FREE seminar to your itinerary through your SEMA Show Registration dashboard: Register today!

Marketing Strategies: Marketing in 2016 & Beyond–It’s Different, But Here’s How to Succeed! (MS5)

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When: 
November 5, 2015 - 11:00am - 12:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N256

Presented by: Zan Martin, President/CEO, and Jeff Lee, Digitial Marketing Director, Martin & Company Advertising; Chad Reynolds, Owner, BangShift; Stacey David, GearZ

Marketing Strategies: Media Relations Best Practices in a Digital Age (MS4)

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When: 
November 5, 2015 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N253

Panelists: Tom Rippinger, Account Supervisor, Eisbrenner Public Relations; Doug Kaufman, Publisher/Editor, Engine Builder Magazine; Ted Hughes, Head of Marketing, MAHLE Aftermarket; Rob Merwin, Managing Editor, Parts and People

Technology is rapidly changing the media relations landscape, but partnership is still the key to long-term success. Join us to learn how to become a trusted resource in the automotive aftermarket.

Marketing Strategies: The Art of Selling Car-Dealer Direct: What You Need to Know (MS6)

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When: 
November 5, 2015 - 2:00pm - 3:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N256

Want to get your foot in the door of any auto dealership? We’ll show you how. Learn essential elements of a sales strategy. Understand the inner workings of a new-vehicle dealership. Discover how to overcome dealer objections. Listen and learn as a panel of experts share tips and tactics on how to achieve positive results. LTAA/PRO-member restylers and retailers who attend this interactive session will receive a complimentary electronic copy of the “PRO Sales-Training Manual: A Restyler’s Guide to Selling Dealer Direct,” $149 value.

Add this FREE seminar to your itinerary through your SEMA Show Registration dashboard: Register today!

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