SEMA Show by Day (Friday, February 1, 2013)

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Digital Marketing: Building a Sustainable Social Media Strategy. (DM1)

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When: 
November 3, 2014 - 10:15am - 11:15am
Where: 
Las Vegas Convention Center, Upper North Hall, N252

Presented by: Jennifer Cario, SugarSpun Marketing

This 45-50 minute session takes a practical, step-by-step approach to building a social media strategy founded on actual business goals. Perfect 101-201 level course for everyone from C-Suite to Marketing.


Digital Marketing: Knowing Your Customers Before It's Too Late. (DM2)

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When: 
November 4, 2014 - 10:15am - 11:15am
Where: 
Las Vegas Convention Center, Upper North Hall, N254

Presented by: Tim Hayden, TTH Strategy

Today's customers are armed with a constant connection to information and resources to achieve their needs. The rise of wireless device use and cloud computing presents both competing challengers and new business opportunities for a business to capitalize on such real-time connectivity. Let's dig into what customer expectations will be in 2015, and how best your business can prepare for success.


Digital Marketing: It’s a Mobile First World: How Responsive Web Design Can Win Customers and Increase Sales. (DM3)

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When: 
November 5, 2014 - 10:15am - 11:15am
Where: 
Las Vegas Convention Center, Upper North Hall, N254

Presented by: Tyler Tanaka, CIE Studios

Mobile devices are changing the way people interact with your company. If you haven't already created or aren't currently planning to create a mobile friendly website, you are seriously in danger of losing sales and market share. If you rely on your website to reach consumers, educate dealers and ultimately drive sales you need to know why responsive web design is so important. This session will teach you what responsive design is and is not, give convincing stats, answer crucial mobile web questions and share key pitfalls and must-dos.


Digital Marketing: How to Make Facebook Work for You at $1 a Day. (DM4)

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When: 
November 5, 2014 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N252

Presented by: Dennis Yu, Portage.co

Digital Marketing: Beyond Facebook: What’s Next in Social Media Marketing. Powered by YEN (DM6)

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When: 
November 5, 2014 - 3:00pm - 4:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N253

Presented by: Dan Kahn, Kahn Media

There is no “next Facebook,” the current dominant platform is already waning with users under 21, and what replaces it will not be a single massive social network but clusters of smaller ones, each that cater do different niches – instagram, pinterest, vine, linkedin, yammer, google+, Vk, etc. This seminar can talk about where automotive aftermarket companies fit in this space, and how to best take advantage of them now and in the future.


Digital Marketing: How to Advance Your Business on Internet Connected TV. (DM5)

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When: 
November 6, 2014 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N253

Presented by: Ron Weber, Trinet Solutions

Connected TVs, or televisions that are hooked up to the Internet, consume over a quarter of U.S. households today and is expected to grow to 759 million worldwide in 2018. Do you have video content you want to repurpose for a TV channel? Join this session to learn how you can take advantage of this growing trend and monetize your videos for your business!


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