SEMA Show by Day (Friday, February 1, 2013)

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Powersport Marketing in the Social World

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When: 
November 6, 2013 - 9:30am - 10:30am
Where: 
Las Vegas Convention Center, S204

Moderated by: Bryan Kramer, President and CEO, purematter

Presented by: Matt Martelli, Mad Media; Joey DiGiovanni, UTV Underground

Powersports: Driver's Panel: Making the Jump to UTV's

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When: 
November 6, 2013 - 11:00am - 12:00pm
Where: 
Las Vegas Convention Center, S204

Off-road and ATV drivers will talk about crossing over into the UTV market. This Panel will discuss the growth of UTV and why they have made the change to or have added UTV's as another form of professional competition.

Powersports: UTV Accessorization

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When: 
November 6, 2013 - 3:00pm - 4:00pm
Where: 
Las Vegas Convention Center, S204

Presented by: Gavin Knapp, SEMA Market Research

New research from SEMA looks at how Side-By-Side owners modify and accessorize their vehicles. Explore how UTV owner’s product selection is influenced by vehicle usage, research habits and shopping channels.

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