SEMA Show by Day (Monday, October 29, 2012)

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Marketing: Power Branding, Powered by SEMA Businesswomen's Network (SBN)

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When: 
October 29, 2012 - 9:30am - 10:30am
Where: 
Las Vegas Convention Center, N257

Presented by: Tom Marx, The Marx Group

Marketing: The Truth About Sales & Marketing - Who Works for Whom? Powered by the Manufacturers Rep Council (MRC)

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When: 
October 29, 2012 - 11:00am - 12:00pm
Where: 
Las Vegas Convention Center, N257

Presented by: Tom Marx, The Marx Group

Marketing: Optimize Your Marketing Performance with Multi-Channels (Part 1) - Diagnose Your Customer Data

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When: 
October 29, 2012 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, N257

Presented by: Geoff Wolf, J. Schmid

Customer data is your tool chest for expanding your multi-channel marketing success.  We will look at four elements of this important foundation of your business.  Why is this data so important? When do you have enough data to act on? What do you do with these tools after you have them? How to measure success of your actions?

Marketing: Optimize Your Marketing Performance with Multi-Channels (Part 2) - The New Era Catalog

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When: 
October 29, 2012 - 3:00pm - 4:00pm
Where: 
Las Vegas Convention Center, N257

Presented by: Lois Brayfield, J. Schmid

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