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SCRS Repairer Driven Education: RDE10 - Managing Online Reviews - How Your Reputation Hangs Precariously In the Balance $
When:November 6, 2014 - 3:00pm - 5:00pm
Where:Las Vegas Convention Center, Upper North Hall, N231-N233
SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.
RDE10 - Managing Online Reviews - How Your Reputation Hangs Precariously In the Balance
Presented by Mark Claypool, Optima Automotive
You’ve worked hard to earn your good reputation, but it can all be lost in a single incident. In today's electronic communications world nothing is secret, especially when things don't go quite right, or when unreasonable people decide to try and stick it to you with bad reviews. You simply MUST be paying attention. Your reputation rests in the balance and you need to know how to track things that are said about your business online and how to properly respond to reviews, both good and bad. This workshop will cover all this and more.
1. Reputation management defined
2. Reputation management sites such as Google, Yahoo, Angie's List, Yelp, Facebook, Twitter, The Rip-Off Report and others
3. Tracking reviews
4. Properly responding to reviews
5. Promoting customer reviews.
For more information, visit the SCRS RDE website.