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Marketing Strategies: Content Marketing in Cyberspace: Drawing an Audience that Matters. (MS5)
When:November 6, 2014 - 3:00pm - 4:00pm
Where:Las Vegas Convention Center, Upper North Hall, N252
Presented by: Larry Mersereau, PromoPower
Every day, millions of people logon to the Internet. Do you think they’re looking for you? No! They’re looking for information, ideas…content that will help them fulfil a desire or solve a problem. Before a prospect ever sets foot in your shop…or someone else’s, they’ve thoroughly researched the products and services they’re considering and the places they might go to get them. If yours is going to be one of the shops they visit (in person or online), you’d better be one that had some dynamite content out there, and had it where they would see it. Whether on their desktop, laptop, tablet or smart phone, your prospects are looking at a screen more hours per day than they sleep! If you want to cut through the clutter they’re exposed to, you have to post useful content that will show up in the right places and at the right time. In this lively program you’ll learn how to connect with your target audience on their ‘turf.’ You’ll look at the complete planning, execution and measurement process for your content marketing program. At the end of this session, you’ll have a plan sketched out on paper so you can go back and make it happen in a reasonable amount of time on a sensible budget.