Keynote & Coffee: Digital Technology in the Car: Silicon Valley Technology Meets Motor City Applications. (KC4)

November 6, 2014 - 9:00am - 10:30am
Las Vegas Convention Center, Upper North Hall, N258

Presented by:Moderated by: John Waraniak, SEMA VP Vehicle Technology and John Ellis Global Technologies, Connected Services and Head of the Ford Developer Program Ford Motor

Panelists: Danny Shapiro, Director of Automotive, NVIDIA; Todd Petersen, Chief Innovation Officer at MSD Performance; Greg Krueger, Connected Vehicle Program Manager at Leidos; Justin Moon, Director of Innovation at Lixar; Nigel Francis, Senior Automotive Adviser to the state of Michigan and Senior Vice President, Automotive Industry Office, Michigan Economic Development Corporation; Karl Klimek, Executive Director, Square One Education Network

The race to define future vehicles is on. Competition for the future of the auto industry is rapidly evolving between Silicon Valley and Detroit. While product is king, digital technology, vehicle electronics and software rule. Embedded vehicle software is teachable; SEMA makes it accessible. The recession accelerated the auto industry’s transformational changes required for growth as well as the reinvention of vehicles -- from mechanical to electrical systems, from stand-alone to connected and from mass markets to personalization and customization. The changes we are going through today will impact the performance aftermarket industry for decades to come.