Auto Dealer: Money v. Myths: The Truth About Profiting from Accessory Sales. Powered by PRO & NIADA (AD3)

November 6, 2014 - 1:00pm - 2:00pm
Las Vegas Convention Center, Upper North Hall, N252

Presented by: Ellen McKoy, Trucking Times; Zane Clark, SEMA; Dave Edmondson, Roadwire; Kevin McGowan, Auto Trim Restyling; Lou Tedeschi, A.S.P.I. Motor Cars

It’s a fact. Aftermarket products provide valid options for consumers in terms of appearance, power, handling and utility, and they deliver superior performance, quality and value. Learn the key steps to creating and running a successful accessory program. Discover why savvy new-car and independent dealers rely on aftermarket accessories to generate faster sales for greater profit. Hear how accessories build a strong dealership identity and heighten customer satisfaction. A must-attend session for principals and managers looking to take their dealership to the next level.