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Auto Dealer: The Art of Accessory Sales: Getting the Most from Your Sales Team. Powered by PRO & NIADA (AD2)
When:November 5, 2014 - 3:00pm - 4:00pm
Where:Las Vegas Convention Center, Upper North Hall, N252
Presented by: Scott Wolin, AVG-OEAM; Dino Perfetti, Automotive Concepts ; Ken Grantwit, Walser Automotive Group ; Ed Mazorowicz, CPS Companies-Chicago Parts & Sound, LLC
To successfully market accessories, dealers need a clear-cut strategy. Hear the pros share tips that can take your dealership to the top. From the importance of having a management team that supports the value of an accessory program, to educating and training sales personnel on the benefits of selling accessorized vehicles, to building partnerships with restyling professionals who have the facilities, skills and marketing savvy to create high-profit accessory programs, this session gives you the tools to succeed.