Vehicle Technology: Powertrain Forum (VTC2)

November 4, 2014 - 11:00am - 12:30pm
Las Vegas Convention Center, Upper North Hall, N258

Moderated by: John Waraniak, SEMA VP Vehicle Technology.

Panelists: Rob Prucka, Assistant Professor, Department of Automotive Engineering at CU-ICAR; Brett Smith, Program Director, Industry Analysis and Community Activities, Center for Automotive Research; Todd Petersen, Chief Innovation Officer at MSD Performance; Bruce Falls, Director of Engineering, California Technology Center of AVL North America; Russ Deane, SEMA General Counsel; Gene Stefanyshyn, Senior Vice President, Innovation and Racing Development at NASCAR 

Powertrain technology advancements will continue at an unprecedented level for the next decade as OEMs strive to meet aggressive 2025 fuel economy targets.  These advanced powertrain technologies will significantly increase vehicle complexity, making it harder, more costly, and more time consuming for SEMA companies that manufacture and market performance parts that must comply with regulated emissions requirements.  SEMA companies rely heavily on speed-to-market so it is critical for members to understand these new technologies, testing methods and compliance processes.  Automakers are developing a wide range of powertrain platforms and portfolios which will be introduced under the more stringent greenhouse gas (GHG) and Corporate Average Fuel Economy (CAFE) requirements starting in 2017. Meeting these new regulations will drive OEMs to deliver innovative powertrain technologies which will create new challenges and opportunities for performance aftermarket companies. This Forum is a must-attend for SEMA companies that need to know about current and future powertrain technologies, OEM strategies for meeting fuel economy and emissions standards and the impact on their products and business plans.

The Powertrain Forum will include an overview of the SEMA-Clemson Vehicle Emissions Projects and SEMA’s Emissions Lab and Executive Order (EO) Program for vehicle compliance, as well as baseline vehicle information to help members predict the impact of powertrain modifications on vehicle emissions by Dr. Rob Prucka from Clemson University’s International Center for Automotive Research (CU-ICAR) and SEMA’s General Counsel, Russ Deane.