Automotive Electronics: Electronics Restyling in Light Trucks – The Opportune Audience. Powered by LTAA. (AE2)

November 4, 2014 - 2:00pm - 3:00pm
Las Vegas Convention Center, Upper North Hall, N256

Presented by: Steve Brown, Restyle Development Manager for Alpine Electronics of America

At over 50% of vehicle sales in North America, light trucks represent a platform for an aftermarket enthusiast to customize. Wheels, bumpers, lighting and window tint are just the start. These enthusiasts are technology-driven and want to restyle their interior electronics with the latest in entertainment, safety and convenience features. Beautiful, feature-rich displays in the dashboard bring navigation and multimedia to light trucks often lacking these premium features. Adding better sound, safety from reverse cameras and rear seat entertainment options furthers the opportunity for this passionate audience of light truck enthusiasts. Learn about the discretionary dollars these owners spend on customizing light trucks and how to capitalize on the opportunity to enhance the electronics for these vehicles.