Super Session: Innovation Workshop: Innovate Differently to Attract Gen X & Y Auto Customers: 5 Fool Proof Rules. (SS1)

November 3, 2014 - 1:00pm - 3:30pm
Las Vegas Convention Center, Upper North Hall, N262

Presented by: Elliot Rossen – Managing Director, Market Opportunities & Innovation – GfK; Gavin Lew – Managing Director, User Experience – GfK; June Wallach – Gfk

The world is more complex than ever and the Auto world is continuing to evolve, with GEN X & GEN Y consumers becoming increasingly more relevant. Join GfK for an enlightening session where we introduce “Five Fool Proof Rules” to understand culturally and attitudinally what’s different about these cohorts, how to creatively address their needs, and not only how but why to adjust your innovation process to meet their unique demands. This session is jam-packed with both thought-provoking, short-segment insights and a hands-on, interactive workshop to give you great opportunities to share innovation expertise and ideas.