SCRS Repairer Driven Education (RDE) Series

November 3, 2014 - 10:00am - November 7, 2014 - 2:30pm
Las Vegas Convention Center

SCRS Repairer Driven Education (RDE) Series - SEMA Show

It's a wrap! Thank you to everyone who attended the SCRS Repairer Driven Education Program at the 2014 SEMA Show! Please review the 2014 seminar descriptions and check back for the 2015 schedule!

For more information about SCRS Repairer Driven Education, please visit the Society of Collision Repair Specialists.


10:00 – 10:45 | RDFree1 | Dispelling Common Collision Repair Myths
Shawn Collins, 3M

11:00 – 11:45 | RDFree2 | Considerations in Structural Repair Labor
Toby Chess

12:30 – 2:30 | RDE1 | Creating Engaging Consumer Videos for Marketing
Kristen Felder, CollisionHub

Let’s face it we live in a video driven world. Right now 69% of all mobile internet traffic is to watch video. Of all the internet traffic over 56% of it is for video consumption. If you're not doing video you’re missing out on over 1/2 of the internet traffic that could be going to your competitor.

In today's collision repair industry it is more vital than ever that we make meaningful and personal connections with our current and potential customers on line. Our best tool for those connections is video. It allows the customer to see and hear your message of service and quality repairs. Online users want answers to immediate questions and the day of a FAQ section on your website are over.

Learn the basic principles of creating engaging video content along with easy to follow production steps in this hands-on class.

Attendees will learn the principles of video marketing to consumers:

  • How to create video ideas.
  • How to plan a shoot.
  • How to direct and produce a video.
  • Important steps in post-production.
  • Finally how to upload, optimize and promote a video.

At the end of class attendees will receive access to an online video series that explains all the steps in greater detail and available for them to replay at any time ensuring they'll have help long after SEMA is over.

Will also provide 3 pre-fab videos for the shop to add their name and contact information to. Allowing them to immediately return home and add video to YouTube and their website. Attendees will also get hands-on with a variety of production equipment from the phones they bring to class to affordable cameras, lights, microphones and other equipment associated with productions.

12:30 – 2:30 | RDE2 | Aluminum Repair Procedures, Techniques and Requirements
Larry Montanez III, P&L Consultants, LLC

This program will cover cosmetic and structural repair techniques and procedures for aluminum components. Topics discussed will be outer panel repair and reshaping, structural component replacement, attachment and replacement methods, tools and equipment, precautions, welding and rivet-bonding. Additionally we will cover costs of investment in becoming an aluminum repair facility.

After this presentation attendees should have a better understanding of the following:

  1. Cost of investment in becoming an aluminum repair facility
  2. Tools and Equipment required and precautions for repair
  3. What type of aluminum damage is repairable and which is not
  4. The differences between OEM and repair attachment methods
  5. The current OEM repair programs
  6. Final Q&A to cover questions not answered in the presentation

12:30 – 2:30 | RDE3 | Leading For Results: Hiring, Coaching and Managing a Winning Team
Ted Williams | Sherwin-Williams Automotive Finishes

The course will focus on specific techniques that impact business results from a human resources perspective. Effective techniques for interviewing, coaching, and performance managing a team will be shared. Time will be spent relating concepts and providing tools that are effective for managing employee performance. Goal setting and crucial conversations will be covered as well. The material will specifically relate to the challenges of the collision industry.

The biggest potential obstacle in making productive changes in your business is your people. How you manage your human resources is critical to your success. The purpose of the course is to share best practices for interviewing, coaching and performance management. Attendees will come away from the course with specific techniques and tools that they can use in their facility. The end result is to equip shop owners and managers to create the right dialogue that leads to improved performance and employee retention.

3:00 – 5:00 | RDE4 | Express Repair Workshop – ZERO Day Repairs
Lee Rush | Sherwin-Williams Automotive Finishes

This workshop is designed to maximize throughput performance of light severity repairs and examines fundamental improvements that can be implemented on the shop floor and the processes associated with repairing “0” to “2” Day Repairs. By providing the participant the strategy to develop a sustainable program that will produce “Zero Day” repairs consistently and predictably.

Upon successful completion of this course, students will be able to:

  • Organize their workplace to recognize Express Vehicle opportunities and effectively process them into Express Repair.
  • Execute the use of visual controls to create the urgency and visually manage these vehicles through the process.
  • Set up standard work (SOPs) at "shop level" and not as philosophies, concepts and theories.
  • Produce “Zero Day” repair in your collision operation with these processes to reduce over-all shop cycle time averages.

3:00 – 5:00 | RDE5 | Using Industry Statistics to your Advantage
Mike Anderson, Collision Advice

This seminar provides collision repair centers with the latest industry-related statistics. The seminar looks at industry trends, OEM trends, and statistics from the latest sources from across the country. The seminar also looks at legislation updates on laws and pending court cases that could impact your business.

  • A look at whether or not repair centers are really closing, and how to use market numbers to your advantage
  • Defining trends in average labor units, and what is impacting those numbers
  • Compare your own business to what the “Best of the Best” repairers are doing in terms of cycle time, touch time and much more
  • The average repairable severity by state
  • Parts usage statistics
  • And much more relative to running a successful collision repair business by the numbers.

3:00 – 5:00 | RDE6 | LEARN to Earn - Opening the door to sustainable profits
Tony Adams and Kevin Wolfe| LeadersWay and PPG Industries

Chick-Fil-A’s S. Truett Cathy said “When the rate of external change exceeds the rate of internal change, danger is eminent”
In today’s economy companies who create cultures of learning outperform their peer groups consistently in both organic growth and profits. The fact is the world is changing faster than we are learning! It’s not hard to see when you look at great companies like Google, SWA and Zappos. Their focus on learning and development is the primary reason they are separating themselves from their competitors. Why then aren’t more companies spending the time, energy and resource on the right things? Because it’s hard work and people are messy! It takes a commitment from companies to decide they want to get better and do the work to make learning the most important thing they do!

In this session, you will learn:

  1. Leadership: The first foundation “you can’t lead a person past the point where you are” Leadership in the today’s business is learning about who you are as a person and what you will need to do to lead your organization
  2. Development: The second foundation “it is not a lack of resource but our inability to tap the resource we already have” The Gallup organization says we only realize 25-40% of what people are capable of! You will learn how to close the gap between where people are and where people can be!
  3. Collaboration: The third foundation “collaboration will always outperform competition” you will learn how to create the environment where everyone moves as one.

If you’re ready to separate and stop fighting over the “scraps” with the rest of your competition, then join us for this interactive program and Learn to Earn!!


9:00 – 5:00 | RDOEM14 | SCRS Presents: OEM Collision Repair Technology Summit

A unique networking and learning opportunity designed to put SEMA show attendees in a room with innovators in automotive structural design and technology. The Summit will focus on emerging trends in vehicle construction and technology as it relates to the collision repair environment.

The program will include uniquely created presentations from the Aluminum Association Transportation Group and Steel/Auto Partnership as both explore the developments taking place in their respective material markets. Further panel discussions, breakout sessions and hands-on technology displays will put attendees in touch with cutting edge automakers such as Audi, BMW, Ford, GM, Mercedes, Toyota and TESLA.

This event will give great insight into current and future requirements necessary to maintain pace with the constantly evolving technology landscape, while operating in our highly competitive marketplace.The panelists represent companies with rich histories of producing sophisticated structural designs and technological advancements, and will be bringing technical insight into the design, architecture and development of their vehicles, and how advancements in those areas intersect with the repair process. The program will also include separate panel discussions with representatives from certified repair facilities, equipment suppliers, and OEM certifiers/auditors.
Every participant in this industry can benefit from better insight into how vehicles and materials are evolving, what that means in the repair process and what will be expected of those who are performing these repairs. The future of our collision repair industry is highly skilled professionals, working on highly sophisticated automobiles that require the industry to embrace the necessary investments in training and equipment; but also relies on informed business owners who understand how to define for themselves what a sustainable and successful business model to support that investment looks like."

Space will be limited, early registration is encouraged.

9:00 AM – 9:15 AM     
Welcome Address
Aaron Schulenburg
SCRS | Executive Director
9:15 AM – 10:00 AM    
Presentation: Aluminum Transportation Group
Doug Richman | Technical Committee Chairman, the Aluminum Association's Transportation Group and Vice President-Engineering/Technology, Kaiser Aluminum
10:00 AM - 11:15 AM   
Panel I – Automobile Developments: How Automotive Manufacturing is Driving Change in
the Repair Industry |
A panel of automaker technical experts will discuss advancements in vehicle design specific to materials and architecture that will impact repair process and approach.
Mark Allen                    
Audi of America | Specialist - Collision Programs & Workshop Equipment
Tom Brizuela 
BMW of North America | Body & Paint Technical Team Leader
Leo Gruzas                  
General Motors | Manager, Body/Exterior Service Engineering
Benito Cid
Mercedes-Benz, USA | Collision Business Manager
Andy MacDonald         
Tesla Motors | Body Program Manager
Joseph DiDonato
Toyota Motor Sales, USA | Collision Training Administrator, Technical Training & Body Department

Moderated by:
Jason Bartanen
I-CAR | Director, Industry Technical Relations
 11:15 AM – 12:00 PM
Presentation: Auto/Steel Partnership
David Rigg | Advanced High-strength Steel Repairability Chair, the Auto/Steel Partnership and Global Service Lead, Structures, General Motors Company
Lunch Break (1 Hour)
1:00 PM – 2:00 PM     
Panel II – Equipment Development: How vehicle design and materials relate to equipment longevity and design
A panel of collision repair equipment manufacturers will discuss how vehicle design and substrate materials relate to tool and equipment design, application and longevity.
Per Madsen
Car-O-Liner Company | Managing Director, Singapore
Ken Boylan
Chief Automotive Technologies | Global Training Manager
Stéphane Jourdan
Celette France SAS | Technical Director
Brandon Lowder
Global Finishing Solutions | Vice President of Refinish
Ron Olson
Pro Spot International | CEO
Tim Morgan
Spanesi Americas | Managing Director
Moderated by:
Lou DiLisio
Automotive Industry Consulting, Inc. | President
 2:10 PM – 3:35 PM      
Panel III – Marketplace Development: How specialization is shifting collision repair business practices
A panel of collision repair professionals will discuss the commitment to certified collision repair programs and advancing technology, how their businesses differ from traditional collision repair businesses and the costs associated with training, equipment and resources. They will illustrate business cases for how such investments can produce an ROI, even when faced with current market pressures.
Kye Yeung
European Motor Car Works (California) | Owner
Paul Sgro
Lee’s Garage (New Jersey) | Owner
Eric McKenzie
Park Place Dealerships (Texas) | Director of Body Shop Operations
Ron Reichen
Precision Body and Paint (Oregon) | Owner
Luis Pineda
Spectrum Collision Center (California) | General Manager
Rodney Antepenko
Westmont Body Werks (Illinois) | Owner

Moderated by:
Dusty Womble
Roger Beasley Collision Center (Texas) | Operating Partner / General Manager
3:45 PM – 4:45 PM      
Panel IV – OEM Certification Development: The programs behind OEM partnership 
A panel of automakers and their designated certifying partner companies will discuss the development and implementation of OEM certification programs. The sessions will discuss what they look for, the advantages such programs create for the marketplace, and how the programs are changing the future outlook for the industry.
Mark Allen
Audi of America | Specialist - Collision Programs & Workshop Equipment
Gary Scott
Axalta Coating Systems | Business Segment Manager, OEM Aftermarket
Paul Massie
Ford Customer Service Division | Collision Product Marketing Manager
Scott Biggs
Assured Performance | CEO
Benito Cid
Mercedes-Benz, USA | Collision Business Manager
Vic Mueller
Summit Consulting Int’l | Mercedes Benz Collision Business Manager
Rick Leos
Toyota Motor Sales, USA | Wholesale Parts & Collision Strategy Consultant
Bob McDonald
Summit Consulting Int’l | President and Toyota/Lexus Certified Collision Business Manager

Moderated by: 
Jordan Hendler
Washington Metropolitan Auto Body Association | Executive Director

 5:00 PM
Closing Remarks


10:00 – 10:45 | RDFree3 | 2015 F-150 Repair Information
Larry Coan and Gerry Bonanni, Ford Motor Company

11:00 – 11:45 | RDFree4 | Guide to Complete Repair Planning – Estimating Tips
Toby Chess

12:30 – 2:30  | RDE7 | Check Yourself - Departmental Quality Control to Prevent Incorrect Repairs
Larry Montanez III, P&L Consultants, LLC

This program is designed to cover commonly missed or discovered procedures during post repair inspections, which cause corrective and/or re-repairs. As we all know repairs can be costly and most can be prevented if checks and balances are put in place a SOP's.

After this presentation attendees should have a better understanding of the following:

1- How to implement SOP's per department to ensure proper repairs
2- What are the most common mistakes in each department in the facility
3- How to correct an incorrect repair or problem before it becomes a problem
4- How to prevent incorrect repair in the future and sleep better at night

All attendees will receive a copy of the P&L Commonly forgotten items in each department.

12:30 – 2:30 | RDE8  | Leaning on Process for Profit Improvement
Steven Feltovich, Sherwin-Williams Automotive Finishes

Driving financial results by increasing efficiency should be the goal of every business owner. Establish a process-driven culture for the ultimate competitive advantage!

Learn how to connect the power of process to a sustainable business model. Increase profits by applying a Rapid Throughput Production Model.

12:30 – 2:30  | RDE9 | Surviving the Push for Refinish Reductions - Spot within Panel Survival Kit
Tim Ronak, AkzoNobel Automotive and Aerospace Coatings

This presentation is a 2014 update on the industry acclaimed Spot With-in Panel Survival Kit designed to utilize the databases to deflect requests to "alter" or "reduce" refinish times from published database times.

A copy of this kit will be provided to attendees, and the session will define:

  1. History of the labor operation, and where it came from?
  2. What is the difference between a ‘Blend Panel,’ ‘Spot within Panel’ or “Refinish within Panel Boundaries”?
  3. What do the database providers and paint companies say?
  4. Do the database providers calculate time for ‘Spot within Panel’?
  5. What specific criteria qualify a repair as a ‘Spot within Panel’?
  6. What is the “Six Inch Rule”?
  7. What considerations are required when performing a ‘Spot within Panel’?

3:00 – 5:00 | RDE10 | Managing Online Reviews - How Your Reputation Hangs Precariously In the Balance
Mark Claypool | Optima Automotive

You’ve worked hard to earn your good reputation, but it can all be lost in a single incident. In today's electronic communications world nothing is secret, especially when things don't go quite right, or when unreasonable people decide to try and stick it to you with bad reviews. You simply MUST be paying attention. Your reputation rests in the balance and you need to know how to track things that are said about your business online and how to properly respond to reviews, both good and bad. This workshop will cover all this and more.

  1. Reputation management defined
  2. Reputation management sites such as Google, Yahoo, Angie's List, Yelp, Facebook, Twitter, The Rip-Off Report and others
  3. Tracking reviews
  4. Properly responding to reviews
  5. Promoting customer reviews

3:00 – 5:00 | RDE11 | Customer Service Manager Training
Steve Trapp, Axalta Coating Systems

This presentation will prepare the attendee to be aware of the processes taught to a CSR to train them to fill that role in a collision repair center. The course will review the pre-repair, during repair and post repair roles the CSR could or might fulfill.

Attendees will learn:

  1. To understand the pre-repair role of the CSR - phone or in person greeting, gathering information, transitioning, unsold estimate follow-up, scheduling and check-in.
  2. To understand the repair role of the CSR - in process communication, daily release meeting role, and pre-closing activities
  3. To understand the post repair role of the CSR - delivery communication, daily deposit, closing the file, collections and filing
  4. To understand how to train and coach these functions in your repair center

3:00 – 5:00  | RDE12 | Getting Paid For Investing in Facility, Equipment and Training
Tim Ronak, AkzoNobel Automotive and Aerospace Coatings

Repairers are facing significant additional tooling and training to repair modern vehicle construction materials and technology. This session will look at the shrinking Labor GP% due to additional costs of investment in equipment, facility and training. Strategies will be explored to understand the mechanisms at your disposal to offset these rising business costs to justify a return on that capital expenditure.

  1. What does current collision industry labor profitability look like currently and over the last several years?
  2. Why do we need to invest in additional facility, equipment or training and how much total money will I have to spend?
  3. How do I calculate my ROI on the capital investment required and what return is reasonable to expect?
  4. What time period should I consider a payback period for this incremental new investment?
  5. How do I equate the additional capital expense for facility, equipment and training into a reimbursable charge?
  6. Should the cost be passed on to customers or is it a cost of doing business?

9:00 -12:00am  | RDEPARTY14 | SCRS’ RDE Sky Villa After Party

After a long and fulfilling week of traversing booths on the show floor, and attending educational classes to better your business, you’ve earned a remarkable evening of luxury, Las Vegas style! Located in the Westgate Resort and Casino, this after-hours event gives you the opportunity to relax and network with some of the collision industry’s most influential leaders and educators, all while taking in the views of Las Vegas in some of the most recognized high-roller suites in the city.  Access to the event is through the Central Hall elevator in the Westgate Resort and Casino Hotel lobby.



10:00 – 10:45 | RDFree5 |  Aluminum 2014 and Beyond
Ken Boylan, Chief Automotive Technologies

11:00 – 11:45 | RDFree6  | 3.5 VOC Solvent borne Basecoat Technology- a Viable Alternative to Waterborne Basecoats for Collision Repair
Bruce Williams, Axalta Coating Systems

12:30 – 2:30 | RDE13 | Are You Really Repair Planning or Just Estimating?
Scott Wheeler, AkzoNobel Automotive and Aerospace Coatings

This session focuses on what is required to create and sustain a consistent repair planning/blueprinting process. Many repair facility operators believe they have mastered the process, yet are plagued by last minute delays and additional supplements. During this session participants will learn how to implement the culture, process, position responsibilities and scorekeeping that will sustain repair planning success. 


  1. Determine the Current Culture
  2. Implement Scorekeeping
  3. Establish Repair Planning Process
  4. Clarify Position Responsibilities
  5. Define Supporting Activities
  6. Continually Improving the Process

12:30 – 2:30 | RDE14 | “Got Brand?” - Building an Effective Brand Strategy
Dominic Brusco, Audrey Nass and Bruce MacKenzie | PPG Industries

Building an effective brand strategy begins by defining what a “brand” is and what it is not. The session will focus on the importance of customer experience, employee engagement, online image and community involvement in building an effective brand strategy. The session will detail the key elements of building a brand and driving the strategy.

1. Defining the key elements of an effective brand and brand strategy
2. How to evaluate the impact of a brand.
3. How telling your story is a great way to create an emotional connection while building your brand.
4. The impact employees have on a shop’s brand identity and how to engage them in your efforts in driving the strategy.
5. The importance of your online image in driving your Brand Strategy.

12:30 – 2:30 | RDE15 | Effective hiring, Discipline & Termination - Managing the Entitlement Generation
Cory King, Fine, Boggs & Perkins LLP

Human resources problems and employment-related lawsuits/claims are among the biggest drains on the financial health of employers. Shop owners cannot stop disgruntled employees from being disruptive, making claims and filing lawsuits, but they certainly can put themselves in a position to maintain control of their shops and WIN lawsuits. This seminar will provide owners and managers with the training and tools they need to avoid hiring “the walking lawsuit,” manage their workforce in a productive way, and win any claim that may be filed before they boot problem employees out the door.

Owners and managers will learn:
- Hiring procedures and interview techniques to screen out problem employees
- Effective discipline procedures
- Termination procedures designed to minimize risk and win potential future lawsuits