Legal & Regulatory: Pricing Policies 101: Combating Resale Price Erosion with Resale Price and MAP Policies—Adopting a New Policy or Improving an Existing One. Powered by MPMC. (LR2)

November 3, 2014 - 1:00pm - 2:00pm
Las Vegas Convention Center, Upper North Hall, N253

Presented by: Eugene F. Zelek, Jr., Co-Chair Antitrust and Trade Regulation Group, Freeborn & Peters LLP

This is everything you wanted to know about pricing policies, but didn’t know who to ask. Resale price erosion is an increasingly common problem faced by suppliers that is caused by corrosive competition among traditional resellers and those with lower costs of doing business, such as online sellers. Various lawful approaches that a supplier can take to prevent or manage this situation will be discussed in a realistic, no-nonsense fashion, along with which options work best in particular circumstances.