Marketing: Marketing Metrics That Matter

November 7, 2013 - 1:00pm - 2:00pm
Las Vegas Convention Center, Upper North Hall, N253

Presented by: Tom Marx, The Marx Group

Any business can benefit from establishing benchmarks and goals, and by tracking the business' progress towards these goals. Knowing how to interpret the data, understanding what it means and how to use this information to adjust your marketing spend and focus is critical to a business' success. In this seminar you will learn what you should be tracking, and why it is important to your business. We will touch on sales, marketing, public relations and social media metrics.