Customer Service & Sales Solutions: Sales 3.0 - The New Contact Sport - How To Use and Leverage Social Media Marketing for Small Business Sales Success

November 7, 2013 - 1:00pm - 2:00pm
Las Vegas Convention Center, Room N256

Presented by: Doug Dvorak, Dvorak Marketing Group

Creating an effective social media marketing strategy requires thinking past the current industry buzz words. It requires recognizing your online activities as an entirely new communications and marketing channel needing to be integrated across your entire organization.

Using the Internet to build an effective on-line communications strategy and leverage social media marketing tools describes the process by which individuals differentiate themselves through identifying and articulating their unique value proposition (UVP) to achieve a specific goal.  Many other people bring the same products, services and skills to the marketplace that you do. So why is it that some people just seem to stand out? Chances are, consciously or unconsciously, they have created their own unique on-line personality through social media.